How a PR Team Pitched 100 Journalists and Got Zero Replies

In this episode, Lucas and Luna dive into the anatomy of a failed PR pitch: a detailed case study of a B2B software company that sent 100 personalized emails to journalists and received zero replies. They break down the six common mistakes—wrong timing, weak subject lines, lack of research, irrelevant hooks, missing data, and no follow-up—and share actionable fixes. Lucas introduces the 'journalist empathy map' technique and the 3-sentence pitch rule. Luna brings data on open rates and reply rates for cold pitches. The episode concludes with a simple audit checklist any PR team can use to diagnose their own outreach problems. #PRPitching #MediaOutreach #FailedPitches #JournalistEmpathy #ColdEmail #B2BPR #PRStrategy #EarnedMedia #PitchAudit #Marketing #FexingoBusiness #BusinessPodcast #PRTeardown #JournalistRelations #SubjectLineTips #FollowUpStrategy #PRMetrics #OutreachFail Keep every episode free: buymeacoffee.com/fexingo