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How a PR Team Pitched 100 Journalists and Got Zero Replies episode artwork

EPISODE · Jun 9, 2026 · 9 MIN

How a PR Team Pitched 100 Journalists and Got Zero Replies

from Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy · host Fexingo

In this episode, Lucas and Luna dive into the anatomy of a failed PR pitch: a detailed case study of a B2B software company that sent 100 personalized emails to journalists and received zero replies. They break down the six common mistakes—wrong timing, weak subject lines, lack of research, irrelevant hooks, missing data, and no follow-up—and share actionable fixes. Lucas introduces the 'journalist empathy map' technique and the 3-sentence pitch rule. Luna brings data on open rates and reply rates for cold pitches. The episode concludes with a simple audit checklist any PR team can use to diagnose their own outreach problems. #PRPitching #MediaOutreach #FailedPitches #JournalistEmpathy #ColdEmail #B2BPR #PRStrategy #EarnedMedia #PitchAudit #Marketing #FexingoBusiness #BusinessPodcast #PRTeardown #JournalistRelations #SubjectLineTips #FollowUpStrategy #PRMetrics #OutreachFail Keep every episode free: buymeacoffee.com/fexingo

What this episode covers

In this episode, Lucas and Luna dive into the anatomy of a failed PR pitch: a detailed case study of a B2B software company that sent 100 personalized emails to journalists and received zero replies. They break down the six common mistakes—wrong timing, weak subject lines, lack of research, irrelevant hooks, missing data, and no follow-up—and share actionable fixes. Lucas introduces the 'journalist empathy map' technique and the 3-sentence pitch rule. Luna brings data on open rates and reply rates for cold pitches. The episode concludes with a simple audit checklist any PR team can use to diagnose their own outreach problems. #PRPitching #MediaOutreach #FailedPitches #JournalistEmpathy #ColdEmail #B2BPR #PRStrategy #EarnedMedia #PitchAudit #Marketing #FexingoBusiness #BusinessPodcast #PRTeardown #JournalistRelations #SubjectLineTips #FollowUpStrategy #PRMetrics #OutreachFail Keep every episode free: buymeacoffee.com/fexingo

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How a PR Team Pitched 100 Journalists and Got Zero Replies

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Frequently Asked Questions

How long is this episode of Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?

This episode is 9 minutes long.

When was this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode published?

This episode was published on June 9, 2026.

What is this episode about?

In this episode, Lucas and Luna dive into the anatomy of a failed PR pitch: a detailed case study of a B2B software company that sent 100 personalized emails to journalists and received zero replies. They break down the six common mistakes—wrong...

Can I download this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode?

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