How a PR Team Pitched 100 Journalists and Got Zero Replies

In this episode of Public Relations with Fexingo, Lucas and Luna dissect a common PR nightmare: the pitch that goes absolutely nowhere. They walk through a real case from early 2026, where a fintech startup sent 100 customised pitches to journalists covering banking and payments—and got zero replies. Lucas breaks down the three structural reasons why it failed: the journalists' inbox overload, the lack of a genuine news hook, and the mismatch between timing and beat. Luna pushes back on the idea that personalisation alone is enough, and together they explore what actually works: building relationships before you need them, offering exclusive data, and thinking like an editor. They also touch on the growing role of AI in pitch filtering and how some reporters now use auto-reply systems to screen cold emails. This is a tactical, no-fluff episode for anyone who has ever hit send and heard only silence. #PRPitching #MediaOutreach #EarnedMedia #ColdEmail #JournalistRelationships #PRStrategy #MediaRelations #PitchFail #PRTips #Communications #Marketing #FintechPR #StartupPR #PressCoverage #PRMetrics #BusinessPodcast #FexingoBusiness #PublicRelationsWithFexingo Keep every episode free: buymeacoffee.com/fexingo