How a PR Team Told a Boring Story and Won Coverage

What this episode covers

In this episode of Public Relations with Fexingo, Lucas and Luna explore how a mid-sized B2B software company turned a mundane product update into a front-page Wall Street Journal story. They break down the pitch that worked: leading with a single surprising data point about wasted developer hours, not the feature list. The hosts discuss why journalists ignore 97% of press releases, how to find the narrative hook in any announcement, and the one question you must answer before hitting send. Drawing on a real case from a logistics startup that gained 40 media placements from one email, this episode gives you a repeatable framework for earning coverage when your news feels boring. #PR #PublicRelations #MediaOutreach #EarnedMedia #Storytelling #Journalism #Pitching #PressRelease #DataDriven #B2B #Software #Logistics #WallStreetJournal #MediaStrategy #Marketing #BusinessPodcast #FexingoBusiness #Podcast Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?

This episode is 10 minutes long.

When was this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode published?

This episode was published on June 14, 2026.

What is this episode about?

In this episode of Public Relations with Fexingo, Lucas and Luna explore how a mid-sized B2B software company turned a mundane product update into a front-page Wall Street Journal story. They break down the pitch that worked: leading with a single...

Can I download this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.