How a PR Team Used a Data Visualization to Win Coverage

In episode 52, Lucas and Luna dive into the story of how a small PR team at a mid-sized logistics company turned a boring dataset—supply chain wait times at the Port of Los Angeles—into a striking data visualization that landed them coverage in The Wall Street Journal, Bloomberg, and three trade publications. They break down the exact approach: finding a counterintuitive data point, building a simple but shareable chart, targeting the right journalists with a one-line pitch, and embedding the visual for easy use. Luna challenges Lucas on whether this works for B2B companies or only consumer-facing brands, and they discuss the key lesson: storytelling with data beats a press release full of numbers every time. The episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. No fluff, just a concrete playbook for turning data into earned media. #DataVisualization #PRStrategy #EarnedMedia #MediaOutreach #JournalistPitching #LogisticsPR #PortOfLosAngeles #SupplyChain #WallStreetJournal #Bloomberg #TradePress #StorytellingWithData #Marketing #BusinessPodcast #FexingoBusiness #PRTactics #DataJournalism #B2BPR Keep every episode free: buymeacoffee.com/fexingo