How a Press Release Data Point Got 40 Journalist Responses

from Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy · host Fexingo

In this episode, Lucas and Luna dissect a case where a B2B software company embedded a single surprising statistic in a press release and got replies from 40 journalists. They walk through how the data point was chosen, how it was positioned, and why specificity beats hype in earned media. The conversation draws on a real example from a marketing analytics firm that lifted its open rate from near-zero to 62 percent by leading with a proprietary number. Listeners learn a repeatable formula: find your one number, make it verifiable, and tie it to a broader trend that reporters already care about. #PR #PressRelease #EarnedMedia #MediaOutreach #DataDrivenPR #JournalistPitching #Storytelling #MarketingAnalytics #B2BMarketing #BusinessPodcast #FexingoBusiness #Podcast #PRStrategy #MediaRelations #ContentMarketing #DataStorytelling #PRTips #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo

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This episode is 2 minutes long.

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This episode was published on June 11, 2026.

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