How a Rebrand Helped to Bring a New Energy to Rebecca's Business

In today's episode of The Unexpected Entrepreneur Podcast, we chat with our past client Rebecca about her experience rebranding The Maker's Playbook. With a platform helping ceramicists, potters, and all types of makers navigate the world of creating and selling their art, she knew who she wanted to attract and what she had to offer. But the brand just wasn't connecting in the way she wanted it to.  Hear all about how she went from struggling to shake the old luxury photographer mindset of her past and stepped into a new brand that truly represented the joy and energy that her community embodies.  About Rebecca:  Rebecca Ickes Carra has been a self-employed artist for the last 15 years and now shares her photography knowledge and hard-earned business lessons with makers in order to see more independent artists build not only viable, but life-giving businesses. She hosts the Maker's Playbook podcast, which discusses what it's really like to make a living from the things we make and has taught over 200 makers photography skills specifically for ceramics. She has spoken about her experiences as an entrepreneur to classes at DePaul and Harvard Universities and firmly believes a supportive Community of colleagues is essential to surviving as a small business. Rebecca lives with her husband, Francesco, who is a full-time potter and their 75-pound rescue pup, Hendrix on the original homelands of the Potawatomi, Ho-Chunk and Menominee people where the people of Wisconsin's sovereign Aneeshinaabe, Ho-Chunk, Menominee, Onida and Mohican nations remain present - also known as present day, Milwaukee, WI. When she's not creating resources to simplify photography and business for makers, you can find her also at the potter's wheel in their home studio or accidentally taking a nap on the couch when she is trying to finish a book. Rebecca's Links:  + Website + Instagram + YouTube + Podcast Our Links:  + Take our FREE quiz to find out what your photographer superpower is & learn how to bring it to the forefront of your brand. + Apply to work with us on your brand and website in The Rebrand Edit. + Check out our resources page where you can find affiliate links for some of the tools we use in our business every day! + Want to DIY your website? Check out our Showit template shop. + Interested in being a guest on our pod? Fill out the form on this page.