EPISODE · Jun 12, 2026 · 9 MIN
How a Sales Rep Won a Deal by Mapping the Buying Committee
from Closing the Deal with Fexingo: Sales, Negotiation, and Revenue Conversations for Operators · host Fexingo
In this episode of Closing the Deal with Fexingo, Lucas and Luna break down a specific sales strategy: mapping the entire buying committee before the first meeting. They walk through a real case where a rep at a mid-market SaaS company identified seven stakeholders—including two skeptics—and used that intel to preempt objections, shorten the sales cycle by six weeks, and close a $180,000 annual contract. You'll hear exactly how she gathered names, roles, and influence levels without sounding intrusive, why she scheduled a 'pre-brief' with a junior buyer, and the one question that revealed the CFO's hidden concern. No theory—just a repeatable move for any B2B seller. #BuyingCommitteeMapping #SalesStrategy #B2BSales #SalesReps #ClosingDeals #SaaS #SalesTactics #StakeholderMapping #ObjectionHandling #SalesCycle #Negotiation #Revenue #BusinessPodcast #FexingoBusiness #SalesTraining #DealWinning #SalesProcess #EnterpriseSales Keep every episode free: buymeacoffee.com/fexingo
What this episode covers
In this episode of Closing the Deal with Fexingo, Lucas and Luna break down a specific sales strategy: mapping the entire buying committee before the first meeting. They walk through a real case where a rep at a mid-market SaaS company identified seven stakeholders—including two skeptics—and used that intel to preempt objections, shorten the sales cycle by six weeks, and close a $180,000 annual contract. You'll hear exactly how she gathered names, roles, and influence levels without sounding intrusive, why she scheduled a 'pre-brief' with a junior buyer, and the one question that revealed the CFO's hidden concern. No theory—just a repeatable move for any B2B seller. #BuyingCommitteeMapping #SalesStrategy #B2BSales #SalesReps #ClosingDeals #SaaS #SalesTactics #StakeholderMapping #ObjectionHandling #SalesCycle #Negotiation #Revenue #BusinessPodcast #FexingoBusiness #SalesTraining #DealWinning #SalesProcess #EnterpriseSales Keep every episode free: buymeacoffee.com/fexingo
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How a Sales Rep Won a Deal by Mapping the Buying Committee
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