How a Single Tweet Reshaped a Brand's Reputation

What this episode covers

In this episode, Lucas and Luna dive into the power of a single social media post to transform brand perception. They examine the case of a small coffee roastery that turned a customer complaint tweet into a viral moment, earning coverage in Forbes, Bon Appétit, and local news. The discussion covers the mechanics of real-time brand response, the risk of over-scripting, and why authenticity beats polish in earned media. Listeners learn how one thoughtful reply can become a news story itself, and how PR teams can prepare for these moments without losing their cool. #SocialMediaPR #BrandReputation #ViralTweet #CrisisResponse #EarnedMedia #RealTimeMarketing #SmallBusinessPR #CoffeeBrand #CustomerService #Authenticity #MediaStrategy #ViralMarketing #PublicRelations #Marketing #FexingoBusiness #BusinessPodcast #ReputationManagement #BrandVoice Keep every episode free: buymeacoffee.com/fexingo

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Frequently Asked Questions

How long is this episode of Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy?

This episode is 6 minutes long.

When was this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode published?

This episode was published on May 26, 2026.

What is this episode about?

In this episode, Lucas and Luna dive into the power of a single social media post to transform brand perception. They examine the case of a small coffee roastery that turned a customer complaint tweet into a viral moment, earning coverage in Forbes,...

Can I download this Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.