How a social strategy can drive business with Nicole Hamzeloo of Thrive Collective

Creating a social strategy that works for your brand takes quite a bit of trial and error.  This week on Beyond the Shelf we spoke with Nicole Hamzeloo, Founder and CEO of Thrive Collective Co. In this episode, Nicole shared her best practices for emerging food & beverage brands that are looking to create a social strategy to help drive traffic to their eCommerce sites. We also discussed the importance of finding what works best for your brand, and why you don't necessarily have to be active on all social media platforms. To stay up to date on all new episodes, subscribe to Beyond the Shelf on Spotify, Apple Podcasts, Stitcher, and iHeartRadio – and don’t forget to leave us a review on Apple Podcasts.What did you think about the episode? Let us know by tagging us on Facebook, Twitter, Instagram, and LinkedIn