PODCAST · business
Beyond the Shelf
by ChefsBest
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
Episodes
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Finding your niche within the food & beverage CPG industry with Kamaal Jarrett of Hillside Harvest
For new and emerging brands in the food & beverage CPG industry, finding success means setting yourself apart and filling a hole in the market. This week on Beyond the Shelf, we spoke with the Founder of Hillside Harvest, Kamaal Jarrett, about their line of Caribbean-inspired hot sauces. In this...
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Curating the world's first eCommerce platform for health & sustainability-conscious shoppers with James Ren of Thrive Market
As the world's first eCommerce platform for health & sustainability-conscious shoppers, Thrive Market has helped make healthier and more sustainable food & beverage, and grocery items accessible across the country. This week on Beyond the Shelf we spoke with the Director of Merchandising of…
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Innovations in plant-based meat alternatives with Aakash Shah & Damian Felchlin of High Time Foods
Plant-based meat alternatives have been one of the fastest-growing trends in food & beverage for the past several years. However, with plenty of brands in the market, standing out takes careful planning and innovative products. This week on Beyond the Shelf, we spoke with Aakash Shah (CEO &...
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Harnessing the power of the lupini bean with Isabelle Steichen & Allie Dempster of Lupii
This week on Beyond the Shelf we spoke with Isabelle Steichen (Co-Founder & CEO) and Allie Dempster (Co-Founder & CMO) of Lupii. In this episode, Isabelle & Allie shared some insights into how they are utilizing the mighty lupini bean to create a line of protein- and fiber-rich plant-based...
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Using tech and coffee to foster community with Michael Sharon & Kal Freese of Taika
Although coffee is one of the most popular beverages in the world, there's a lot that most consumers don't know about the powerful bean. This week on Beyond the Shelf, we spoke with Michael Sharon & Kal Freese, the Co-Founders of Taika - makers of a line of coffee and caffeinated beverages…
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Creating unique and scalable beverage products with Tom Gibson & Scott Weddle of Flavorman
Once dominated by a handful of national brands, the beverage category has grown exponentially in the past few years. This week on Beyond the Shelf, we spoke with the Director, Flavor Architect and COO of Flavorman, Tom Gibson and Scott Weddle. Flavorman helps beverage brands formulate and develop...
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Using functional ingredients to promote brain health with Jonathan Wolfson of Brainiac Foods
Functional ingredients are not new to the food & beverage world - but over the past few years, an influx of consumers are showing a growing interest in food & beverage products that don't just taste great but also serves a functional purpose. This week on Beyond the Shelf, we spoke with the...
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Why taste is key in better-for-you food & beverage products with Kristi & David Vartanian of TiDBiTS Candy
Better-for-you variations of traditionally indulgent food & beverage products have the unique challenge of overcoming shoppers' misconceptions about the quality n and taste of "healthy" products. This week on Beyond the Shelf, we spoke with the founders of TiDBiTS Candy, Kristi and David…
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How to balance education and entertainment in social marketing with Vasa Martinez of Perfy & growthbuster
Most modern food & beverage brands utilize organic social marketing to some extent, but how many are actually getting the most out of their efforts? This week on Beyond the Shelf, we spoke with Vasa Martinez of Perfy, growthbuster, and Outer Aisle. In this episode, Vasa gave us some background…
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What's changed in the protein/nutritional bar category with Jennifer Maxwell of JAMBAR
Now seen as a very competitive market, the protein/nutritional bar category has gone through many ups and downs. This week on Beyond the Shelf, we spoke with the Founder and CEO of JAMBAR, Jennifer Maxwell. As an industry veteran, Jennifer walked us through how the protein/nutritional bar…
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Why brand education is important with Éva Pelczer of Del Maguey Single Village Mezcal
In any new or up-and-coming categories within the food & beverage industry, a certain amount of brand education is necessary. This week on Beyond the Shelf, we spoke with the Director of Brand Education at Del Maguey Single Village Mezcal, Éva Pelczer. In this episode, Éva took the time to…
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Becoming a top-selling brand on Amazon with Alex French of Bizzy Coffee
For many food & beverage brands, finding success on Amazon can be a hit or miss. This week on Beyond the Shelf we spoke with the Co-Founder and CEO of Bizzy Coffee, Alex French. Bizzy Coffee is a top-selling brand on Amazon, and they just recently launched their coffee products in…
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Standing out in the crowded beverage industry with Paul Voge of Aura Bora
The beverage industry is an incredibly crowded market. Standing out on shelves takes more than just having a great-tasting product. This week on Beyond the Shelf, we spoke with the Co-Founder and CEO of Aura Bora, Paul Voge. In this episode, Paul shared some of the common struggles that brands in...
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Increasing supply chain predictability with data-driven solutions with Amit Noam of AgriTask
With the current state of the global supply chain, having accurate and real-time data is important for any food & beverage brand when managing their ag-operations. This week on Beyond the Shelf, we spoke with the Chief Operating Officer of AgriTask, Amit Noam. In this episode, we discussed how...
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Utilizing sensory testing to develop products with Shawn Kapanke of Silver Spring Foods
Sensory testing is a vital aspect of any food & beverage brand's research and development process - but how can brands utilize their employees, their most trusted asset, to help with sensory testing and product development? This week on Beyond the Shelf, we spoke with the Business Development...
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Utilizing co-branded products to expand an iconic Taiwanese brand with Young Chang of A-Sha Noodles
Co-branded products can be a valuable tool for many food & beverage brands. This week on Beyond the Shelf, we spoke with the Founder & CEO of A-Sha Noodles, Young Chang. Young shared with us how his previous experience in the computer sciences and tech world allowed him to think outside the box…
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Why private brands need to be bold with Chris Faridniya of ChefsBest
This week, on a very special episode of Beyond the Shelf, we spoke with Chris Fardiniya, ChefsBest's Chief Business Development Officer. Last month, Chris had the pleasure of attending and representing ChefsBest at the 2022 Velocity Institute Innovation Expo + Conference, one of the largest...
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Trends in health & wellness with Sarah Marion of Murphy Research
This week on Beyond the Shelf, we spoke with the Director of Syndicated Research at Murphy Research, Sarah Marion. Murphy Research's State of our Health (SOOH) series is the largest syndicated health and wellness data tracker. They have been collecting data on consumer behaviors and attitudes...
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Improving your gut health with tasty beverages with Rosa Li of wildwonder
Gut health is a huge hot topic in the food & beverage industry. Kombucha and cultured products can be found in many different grocery aisles. However, a consistent hurdle for brands in this space is taste. This week on Beyond the Shelf, we spoke with the Founder & CEO of wildwonder, Rosa Li....
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What does "grass-fed" actually mean with Julia Joseph of Maple Hill Creamery
Terms such as "organic", "grass-fed", and "natural" are used a lot in food & beverage marketing and branding - but what do these terms actually mean? This week on Beyond the Shelf, we spoke with the Co-Founder and Head of Creative & Branding at Maple Hill Creamery, Julia Joseph. In this episode,...
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Sustainable online grocery delivery with Bentley Hall of Good Eggs
The online grocery delivery market has grown exponentially since 2020. With more shoppers discovering the convenience of home grocery delivery, there's a growing interest for online grocers who provide sustainably sourced and local food & beverage products. This week on Beyond the Shelf, we spoke...
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Creating a fan favorite ice cream brand with Ben Van Leeuwen of Van Leeuwen Artisan Ice Cream
In the past few years, artisan ice cream brands have leveraged their unique and innovative flavor profiles and high-quality products to become a massively growing market across the country. This week on Beyond the Shelf presented by ChefsBest, we spoke with the Founder & CEO of Van Leeuwen…
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Scaling a plant-based meat brand with Max Elder of Nowadays
Creating a plant-based meat brand that not only fills a void in the market but also serves a larger purpose, is the goal for many modern food & beverage brand managers. This week on Beyond the Shelf, we spoke with the Co-Founder & CEO of Nowadays, Max Elder. In this episode, Max shared with us…
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Building a socially conscious brand with Rod Johnson of BLK & Bold Specialty Beverages
There is a growing appetite for socially conscious brands. Shoppers want great products that support their communities and initiatives that they care about. This week on Beyond the Shelf, we spoke with the Co-Founder of the socially conscious brand BLK & Bold Specialty Beverages, Rod Johnson. In...
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How local vertical farming can change the way we think about food with Eddy Badrina of Eden Green Technology
Accessing fresh produce is a constant struggle for many Americans. This week on Beyond the Shelf, we spoke with the CEO of Eden Green Technology, Eddy Badrina. In this episode, we discussed their greenhouse systems and vertical farming technology that are helping to bring nutritious, fresh, and...
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How tortilla chips are changing the way we think of water conservation with Josh Death of Kazoo Snacks
The food & beverage industry needs to talk about water conservation. Every year, massive amounts of water are used in the agriculture industry. Typically, this water is viewed as a byproduct of traditional food manufacturing methods, but a few brands are helping to change the way we view water...
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Innovation in the plant-based meat industry with Jody & Todd Boyman of Hungry Planet
The plant-based meat industry has grown exponentially within the past few years. With a few brands entering the foodservice space and releasing innovative new products - there's no doubting that the market will continue to grow. This week on Beyond the Shelf we spoke to the Co-Founders of Hungry...
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Crisis Management with Jeff Hahn of TexHahn Media
Is your brand ready to handle a crisis? It's a bridge that we never want to cross, but a crisis management plan is an extremely valuable tool that all brands should have. This week on Beyond the Shelf, we spoke with the Owner & Principal of TexHahn Media, Jeff Hahn. Jeff provided us with some...
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What we should know about sustainability in the food industry with Kathryn Bernell of reHarvest Provisions
As we enter 2022, sustainability in the food industry is a huge hot topic. This week on Beyond the Shelf we spoke with Kathryn Bernell, the CEO & Founder of reHarvest Provisions. Kathryn shared her journey to create a line of smoothie pops made from whole fruits and veggies that would otherwise…
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How to create a gut-friendly product with Alex Corsini of Alex's Awesome Sourdough
Gut-friendly products have been on the rise for the past few years. With shoppers increasingly interested in improving their wellness through food, many have turned their attention to their gut health. This week on Beyond the Shelf, we spoke with the Founder of Alex's Awesome Sourdough, Alex...
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What's next for the private label industry with Christopher Durham of Retail Brands Institute
The growing popularity and success of the private label industry are changing the way that shoppers view grocery stores. This week on Beyond the Shelf, we spoke with the President of the Retail Brands Institute, Christopher Durham, who gave us some invaluable insights into the world of private...
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The power of experiential marketing with Daniel Yaffe of AnyRoad
Curating unique customer experiences is a vital marketing tactic for most modern brands. Virtual and in-person events help brands create stronger and lasting relationships with customers. This week on Beyond the Shelf, we spoke with Daniel Yaffe, the Co-Founder and COO of AnyRoad. In our…
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Why it's important for small businesses to say "no" with Meghan Lynch of Six-Point Creative
Maneuvering through the food & beverage industry as a small family business is extremely tricky. It takes practice and sometimes failure to really find your space and your market. This week on Beyond the Shelf, we spoke with the Founder & CEO of Six-Point Creative, Meghan Lynch. In this episode,...
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Exploring the versatility and complexity of bitters with Genevieve Brazelton of The Bitter Housewife
Despite being considered a bar staple, bitters are often a very misunderstood product. What exactly are they? And how has the market for them changed over the past ten years? This week on Beyond the Shelf, we spoke with the Co-Founder and CMO of The Bitter Housewife, Genevieve Brazelton. In this...
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What has caused the recent cocktail boom with André Darlington
The recent cocktail boom has marked a significant shift in the beer, wine, and spirits industry. Focused on complex flavor profiles and international-inspired ingredients, this recent resurgence has been a long time in the making. This week on Beyond the Shelf, we spoke with author, journalist…
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The importance of accurate nutritional labels with Sonia Couto of MenuSano
Nutritional labels are not only an extremely important resource/tool for consumers but also for food manufacturers. With a growing demand for more transparency in the food & beverage industry, having access to thorough nutrition analysis can help companies better inform their customers. This week...
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Innovation in the Protein Bar Category with Mark & Chris of Buddha Brands
The protein bar category has always been a challenge for brands to enter. Between finding space on overcrowded shelves, and the challenge of keeping up with consumer interests - the protein bar category is increasingly tough to stand out in. This week on Beyond the Shelf, we spoke with the…
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Can better-for-you products be indulgent with Sydney Chasin of Chasin' Dreams Farms
Typically, better-for-you products are often characterized by their functional properties but often aren't seen as indulgent. Although great strides have been made in the industry to make better-for-you products that taste great, overcoming that long-standing stereotype is a battle that many…
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What's new in the vitamin and supplement industry with Michael Vercelletto of Church & Dwight
In this very special 100th episode of Beyond the Shelf presented by ChefsBest, we spoke with the Marketing Director of Vitamins, Minerals and, Supplements at Church & Dwight, Michael Vercelletto. In this episode, Michael shared with us how Vitafusion and L'il Critters have continued to share…
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How a social strategy can drive business with Nicole Hamzeloo of Thrive Collective
Creating a social strategy that works for your brand takes quite a bit of trial and error. This week on Beyond the Shelf we spoke with Nicole Hamzeloo, Founder and CEO of Thrive Collective Co. In this episode, Nicole shared her best practices for emerging food & beverage brands that are looking…
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What happens to produce that's not marketable with Ben Moore of The Ugly Company
It's no industry secret that grocery stores only sell fruits and vegetables that are aesthetically appealing to shoppers. Favoring produce with limited to no blemishes or discoloration, typically only the "best looking" produce is available for shoppers - but what happens to all the fruits and...
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How is saffron harvested? with Mohammad Salehi of Heray Spice
Known as one of the most expensive spices in the world, there's much about saffron that Western cultures often misunderstand. This week on Beyond the Shelf, we spoke with the CEO & Co-Founder of Heray Spice, Mohammad Salehi. In this episode, Mohammad shared with us how their business is bringing...
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How customers can help create new flavor profiles with Brian Tate of Oats Overnight
Innovation products are often a risky move for food & beverage brands. Even with substantial market testing and research, your core customers may still not be receptive to new flavor profiles. But what if you could use your most dedicated customers to help beta-test new products? This week on...
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Why innovation is key in the hard seltzer category with Nate Medow & Zeke Bronfman of SESH
The hard seltzer category has exploded in the past two years. With dozens of national and regional brands on shelves and new products launching every month, the category has become highly competitive. However, the category seems to be lacking in variety and innovation in flavor profiles and...
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Navigating Ad Claims: Episode 3 with Pamela Deese of Arent Fox
This week on Beyond the Shelf, we finish our conversation with Pamela Deese, Partner at Arent Fox in Washington DC. Last week, in episode 2, we discussed what happens when brands make claims that are not or cannot be substantiated, and how ad claim laws and regulations apply to social media...
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Navigating Ad Claims: Episode 2 with Pamela Deese of Arent Fox
This week on Beyond the Shelf, we continue our conversation with Pamela Deese, Partner at Arent Fox. In last week's episode, Pam gave us an overview of what ad claims are, who makes them, and what is needed to make them. This week, we discussed what happens when brands make claims that are not or...
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Navigating Ad Claims: Episode 1 with Pamela Deese of Arent Fox
This week on Beyond the Shelf, we are extremely excited to release the first episode of a 3-part series on Navigating Ad Claims with Pamela Deese, Partner at Arent Fox in Washington D.C. In this first episode, Pam gave us an overview of what types of claims can be made in advertising, who makes...
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Why functional beverages are the future of the industry with Todd O'Gara of wanu water
This week on Beyond the Shelf, we spoke with the President and Founder of wanu water, Todd O'Gara. wanu water has created flavored, nutrient-infused functional beverages that help boost your energy and metabolism. In this episode, we discussed the history of the beverage industry including how...
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How wildfires affect the wine industry with Philippe Langner of Hesperian Wines
As one of the biggest wine producers in the country, every year California's wildfire season takes a huge toll on our local and national wine industry. This week on Beyond the Shelf, we spoke with Winemaker and the Owner of Hesperian Wines, Philippe Langner. In this episode, Philippe gave us some...
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How to create a great tasting zero-sugar beverage with Jennifer Ross and Cristina Ros Blankfein of Swoon
Cracking the code of creating a zero-sugar beverage that still tastes great has been a challenge for many brands for many decades. This week on Beyond the Shelf, we spoke with the co-founders of Swoon, Jennifer Ross and Cristina Ros Blankfein. Jennifer shared her experience living with diabetes…
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ABOUT THIS SHOW
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from growing companies, popular chefs, and much more! From ChefsBest – taste and quality experts in the food and beverage industry.
HOSTED BY
ChefsBest
CATEGORIES
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Frequently Asked Questions
How many episodes does Beyond the Shelf have?
Beyond the Shelf currently has 138 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Beyond the Shelf about?
Beyond the Shelf dives into the food and beverage industry with guests from all corners of the business including founders/CEO’s, marketers, chefs, dietitians, researchers, and other influencers. Topics range from trends in retail and production to expert tips on marketing to inspiring stories from...
How often does Beyond the Shelf release new episodes?
Beyond the Shelf publishes regularly with 138 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Beyond the Shelf?
You can listen to Beyond the Shelf on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Beyond the Shelf?
Beyond the Shelf is created and hosted by ChefsBest.
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