How Aboslut’s distinctiveness helped them grow market share in a crowded category

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

The Von Restorff Effect tells us that brands who behave like their peers are condemned to invisibility. This episode explores how Absolut leveraged this principal to create distinction within the category and turn the iconic shape of its bottle into a cultural phenomenon.

Episode metadata supplied by the publisher feed · Published Dec 4, 2022

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How Aboslut’s distinctiveness helped them grow market share in a crowded category

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This episode was published on December 4, 2022.

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