How Activision Blizzard found success amid a global pandemic

from Ad Age Insider · host Jeanine Poggi

On this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.

Episode metadata supplied by the publisher feed · Published Nov 19, 2020

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How Activision Blizzard found success amid a global pandemic

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This episode was published on November 19, 2020.

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