How Adobe is driving print technology innovation, with Mike Scrutton, Adobe

Mike Scrutton, director of print technology and strategy at Adobe, joins Louella to discuss Adobe’s print technology innovations and how Adobe PDF – which is now officially an ISO Standard – has been key to its driverless printing model. In this fascinating and wide-ranging episode, Mike explains Adobe’s mission to make publishing accessible to all, and how security plays an important part in today’s hybrid, on-demand world.Mike and Louella also discuss the potential of AI to empower creativity and the importance of transparency, touching on how Adobe has incorporated AI into its tools, including its generative AI engine, Firefly. Hosted on Acast. See acast.com/privacy for more information.