🥠 How AI Agents are Eating eCommerce CRO | Georgi Petrov - Uxify | E721

Links & Deets Guest: Georgi Petrov, Founder of Uxify Website: https://uxify.com Episode Overview In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Georgi Petrov, Founder of Uxify. Georgi shares his legendary career trajectory as a serial tech founder behind foundational eCom solutions like SMSBump (acquired by Yotpo), NitroPack (acquired by WP Engine), and ConsentMo, before launching Uxify. Together, Jason and Georgi explore the dawn of the self-optimizing web. Georgi breaks down how Uxify utilizes autonomous operational AI agents to constantly monitor real user sessions, eliminate friction, fix layout shifts, and capture lost revenue. From automated fixes for the 14% of mobile users who misclick buttons to analyzing the last 10 seconds of abandoned sessions like a car crash dashcam, Georgi outlines a masterclass in next-generation conversion rate optimization. Timestamps [0:00:00] - Welcome Georgi Petrov, Founder of Uxify & Miami tech ecosystem [0:01:10] - Serial eCom tech founder: From OpenCart's top vendor to SMSBump, NitroPack, and ConsentMo [0:06:38] - What is Uxify? Defining AI agents for a self-optimizing web [0:09:07] - Operational AI vs customer-facing chat: How autonomous infrastructure agents optimize conversions [0:13:04] - Fixing the 14% mobile fat-finger problem: Automated misclick handling [0:15:00] - From simple chat to agentic loops: Reinforcement learning without updating underlying LLMs [0:18:33] - Safe real-time code fixes: How Uxify's overlay layer prevents site crashes [0:22:03] - Automated A/B testing: Moving beyond manual hypotheses and months of waiting [0:26:36] - The shift in buyer behavior: Search Engine Optimization vs. Conversational AI discovery [0:30:17] - Navigating buying intent: Inspiration browsing vs. 40% conversion rate AI traffic [0:33:05] - Investigating the exit car crash: Analyzing the last 10 seconds of user sessions [0:34:37] - Democratizing AI CRO: Self-service pricing and pay-for-performance models [0:36:35] - Uxify roadmap: Reality 2.0 RUM platform, Shopify native app, and bi-weekly agent drops [0:39:53] - Off the clock: Playing Padel and European house plans [0:41:37] - Flipping the script: Georgi asks Jason what excites and scares him about AI and the ant conundrum THE ECOMMERCE EDGE Podcast Home⁠ - https://www.greenwoodconsulting.net/podcast