How AI Helps Marketers, with Cathy McPhillips
from Funnel Reboot Hosted by Glenn Schmelzle
Lots of experts have said that AI is transformational to business. Call me cynical, but when you look at how the average marketing team functions in 2022, it doesn't seem like much of our work has been transformed. My guest today, a mainstream marketer who hadn't been influenced by all the hype, will share her appraisal of AI's practical uses. Cathy McPhillips is a longtime Cleveland-based marketer who has worked in corporate, agency-side, as well as owning a small business. She worked for years with the Content Marketing Institute which was led by Joe Pulizzi (who was on Episode 56 of the show). Nearly a year ago, she joined the Marketing AI institute as chief growth officer, but admittedly with very little hands-on experience with AI. Brought on to grow the relatively new institute in a hurry, Cathy's gotten up to speed on how to use these tools. She'll tell us her story, including how the way we traditionally do things has to change in order to get the benefits of AI. Cathy lists many resources and tools, which have been compiled into a table that's in the show notes. I hope by listening to Cathy, you'll try some of them out, and come away as excited as she is about how AI can be a superpower for today's marketing. Links to all People/Products/Concepts mentioned in the show are on Episode-78's showpage on the Funnel Reboot site.
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