How AI is Changing the Role of Online Reviews in Orthodontic Marketing

Guest: Jessie Pressman, People + PracticeEpisode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie Pressman about this critical shift. They explore how reviews no longer just influence perception but directly shape a practice's visibility and narrative in AI-powered search results. Pressman shares actionable strategies for modern reputation management, explaining why specific patient language matters, how to handle negative feedback without panicking, and why automation is key to future-proofing your practice's growth.Topics Covered:—How AI-generated summaries are changing the function of patient reviews from social proof to a direct driver of search visibility.—Why specific, authentic language (like mentioning "Invisalign" or "flexible financing") in patient feedback is critical for training AI search algorithms.—Actionable tips for encouraging patients to leave detailed, highly valuable reviews.—The best-practice strategy for handling negative reviews offline to protect your practice’s reputation.—The role of automation in building a consistent, stress-free review generation system for your staff.—How to future-proof your reputation management to align with evolving SEO and AIO (Artificial Intelligence Optimization) technology.Chapters: 01:20 The Importance of Authentic Language in Reviews04:17 Handling Negative Reviews Effectively07:25 The Role of Technology in Reputation Management11:19 Future-Proofing Your Reputation Strategy14:19 Conclusion and Contact InformationAbout the Guest: Jessie Pressman is head of consulting at People + Practice, where she leads a national team of growth consultants focused on helping orthodontic practices achieve measurable growth. With more than 20 years of experience in marketing and executive leadership across healthcare, technology, and consumer brands, Pressman brings strategic insight and operational clarity to every engagement. She is passionate about building high-performing teams and helping practices turn opportunity into sustainable results. She is also the author of the Orthodontic Products article, “The New Influence of Patient Reviews in the Age of AI Summaries.”Read the Article: The New Influence of Patient Reviews in the Age of AI Search------👉 Connect & SubscribePodcast: Apple | Spotify | Amazon Music | YouTubeLike 👍, comment 💬, and subscribe 🔔 for future episodes.VISIT ORTHODONTIC PRODUCTS: https://orthodonticproductsonline.com/SUBSCRIBE to THE OP NEWSLETTER: https://info.medqor.com/opsubformINSTAGRAM: https://www.instagram.com/orthoproductsmag/FACEBOOK: https://www.facebook.com/OrthoProducts/LINKEDIN: https://www.linkedin.com/company/ortho-products/Have a question for a future episode? Drop it in the comments or email [email protected]#Orthodontics #Orthodontist #OrthodonticMarketing #DentalMarketing #PracticeGrowth #OnlineReviews #ReputationManagement #AISearch  #DentalSEO #PatientReviews #OrthodonticProducts #OrthodonticPodcast