Orthodontic Products Podcast
by Orthodontic Products
Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.
Episodes
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A Trade Show Playbook for Orthodontists Launching Their Own Product
GUESTS: Mark Ross and Michael Ventriello, co-founders of Personify Group. EPISODE DESCRIPTION: Trade shows can feel like a necessary evil—write the check, staff the booth, hope for the best. But what if the real return on that investment isn't happening on the show floor at all, but in the months...
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What Happens When a Practice Trades Traditional Indirect Bonding for Digital Bonding
GUEST: Sam Wise, DDS, MS EPISODE DESCRIPTION: Transitioning from traditional indirect bonding to a fully digital workflow can reshape a practice's efficiency, chair time, and clinical consistency. In this episode of the Orthodontic Products Podcast, sponsored by Solventum, host Alison Werner…
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Is Your Practice Ready for the Gen Alpha Employee?
GUEST: Cassie Kellner, Owner, Everbloom EPISODE DESCRIPTION: Gen Alpha is coming to the orthodontic workforce sooner than you think — and Gen Z is already showing practices what they need to change. In this episode, host Alison Werner talks with Cassie Kellner, owner of practice consulting firm...
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Why Independent Orthodontists Have the Edge in AI Search
GUEST: Jeff Slater, Chief Growth Officer, KaleidoscopeAI EPISODE DESCRIPTION: For most of the last decade, scale won in orthodontics. Dental and orthodontic support organizations could out-spend, out-staff, and out-market independent practices on nearly every channel that mattered. But AI-powered...
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Finding the Right Aligner Partner: Leaving Legacy Status for Operational Support
GUESTS: Drs Stephen Sherman Jr, Kramer Sherman, and David Balhoff of Sherman & Balhoff Orthodontics EPISODE DESCRIPTION: Making a major clinical transition in your orthodontic practice is never easy—especially when it means walking away from a top-tier status with a legacy clear aligner brand. In...
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How Process Debt and Disconnected Software Hinder Multi-Location Orthodontic Growth
GUEST: Kevin Simmons, Enterprise Sales Director for Cloud 9 at Planet DDS EPISODE DESCRIPTION: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Kevin Simmons, Enterprise Sales Director for Cloud 9 at Planet DDS, to discuss the key findings from the company’s...
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How Dr Thomas Crary Uses 3D-Printed Clear Aligner Attachments to Improve Tracking
GUEST: Thomas Crary, DDS EPISODE DESCRIPTION: In this episode of the Orthodontic Products Podcast, sponsored by Solventum, host Alison Werner sits down with Dr Thomas Crary, a board-certified orthodontist in Minnesota, to discuss a technological shift in clear aligner therapy. They examine the...
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Stop Saying 'Emergency': How to Manage Summer Schedule Disruptions
GUEST: Andrea Cook, Andrea Cook Consulting EPISODE DESCRIPTION: Summer often brings an influx of urgent calls to the orthodontic practice, typically driven by bond failures and lost retainers or aligners from patients on vacation. But according to practice management consultant Andrea Cook, the...
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Beyond the DSO/OSO Buyout: Understanding Post-Deal Earnings
Guest: Ty Ramsey, Professional Transitions Strategies (PTS) Episode Description: Are you considering partnering with a Dental Support Organization (DSO) or Orthodontic Support Organization (OSO), but worried about what happens to your income after the deal closes? Many orthodontists fear their...
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Surviving a Cyberattack: The Harsh Reality of an Orthodontic Data Breach
Guest: Gary Salman, CEO of Black Talon Security Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Gary Salman, CEO of Black Talon Security, to recap a sobering panel from the recent AAO Annual Session on the realities of cybercrime in the...
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25% Faster, 40% Fewer Aligners: The Clinical Data Behind FXClear
Guest: Dr Terry Sellke, DDS, MS Episode Description: What if you could reduce clear aligner treatment times by 25% and use 40% fewer aligners per case? In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner speaks with Dr Terry Sellke about the material...
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The Bracket Comeback: Why Braces Are Gaining Ground Over Aligners
Guest: Darren Buddemeyer, CEO of DynaFlex Episode Description: While clear aligners have dominated orthodontic conversations in recent years, new industry data indicates a shift back toward traditional braces. In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison...
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The Paradox of Our 2025 Annual Survey: When Steady Production Meets Shrinking Profit
Guest: Roger P. Levin, DDS Episode Description: The latest Orthodontic Products Levin Group Annual Practice Survey reveals that while 2025 was a year of stable production, those top-line numbers are masking a growing profitability crisis. In this episode, host Alison Werner welcomes Dr Roger…
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Balancing Aesthetics and Control: The Role of Ceramic Brackets Today
Guest: Lisa Davison, DDS, MS Episode Description: While aligners often dominate the conversation around aesthetic treatment, fixed appliances remain a critical tool for orthodontists. In this episode of the Orthodontic Products Podcast, sponsored by Solventum, host Alison Werner speaks with Dr…
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How AI is Changing the Role of Online Reviews in Orthodontic Marketing
Guest: Jessie Pressman, People + Practice Episode Description: Online reviews have long been a factor in how patients choose an orthodontic practice, but the rise of AI is fundamentally changing their role. In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jessie...
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Creating Consistency from Bonding to Finishing with Passive Self-Ligation
Guest: Jason Sherbel, DDS, MS Episode Description: In this episode of the Orthodontic Products Podcast, sponsored by DynaFlex, host Alison Werner speaks with Jason Sherbel, DMD, MS, about his transition to a passive self-ligating (PSL) bracket system to support his growing practice. Sherbel...
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Navigating Clinical Autonomy in a Brand-Driven Era
Guest: Mark J. Bronsky, DMD, MS Episode Description: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Mark Bronsky to discuss the increasing commercial influence on clinical practice. As the marketplace floods with new technologies and branded systems…
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Why Waiting to Sell Could Cost You: The Case for Early Partnership
As consolidation continues to reshape the specialty, the "exit versus expand" question is becoming relevant for orthodontists earlier in their careers. It’s no longer just a retirement decision—it’s a strategic choice about valuation, risk, and long-term wealth accumulation. In this episode of…
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Digital Indirect Bonding Demystified: How to Choose a System and Get Started
Guest: Jeremy Manuele, DMD Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Jeremy Manuele, DMD, about navigating the transition to digital indirect bonding (DIB). While interest in DIB has grown, the crowded landscape of systems—from fully...
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Brackets, Aligners, and Oral Health: Tools That Support Treatment Success
👤 Guest: Stephanie Gans, DDS, Senior Scientist & Professional and Scientific Relations Manager, Crest + Oral-B 📌 Episode Overview: Orthodontic treatment success depends on more than biomechanics—it hinges on patients maintaining strong oral health throughout treatment. In this episode…
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How to Know When It’s Time to Rebrand Your Practice
👤 Guest: Amy Epstein, MBA, People + Practice 📌 Episode Overview: Branding isn’t just a logo—it’s the promise your practice makes and consistently delivers. In this episode, we dig into how orthodontic practices can evolve their brand without losing the trust and recognition they’ve built. Amy...
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Aligners in Practice: Dr Ricky Caples on What Works for His Patients and Team
👤 Guest: Ricky Caples, DDS, MS Sponsored by: Ormco 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr Ricky Caples of Caples and Robinson Orthodontics in Monroe, La, about his transition to Ormco’s Spark Aligners and how...
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Bringing Direct-Print Aligners In-Office: Lessons from the Early Adopters
Guest: Jeremy Manuele, DMD, orthodontist, Hamilton & Manuele Orthodontics (Las Vegas) 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Dr Jeremy Manuele about the move from thermoformed aligners to direct-print aligners and how this shift is...
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Inside OSO/DSO Partnerships: Growth, Timelines, and Valuations
Guests: 🔹 Allison Hale, Practice Consultant and COO, Parks Orthodontics 🔹 Ty Ramsey, Mergers & Acquisitions Advisor, Professional Transition Strategies 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner talks with two guests who bring different but...
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Why Dr Tito Norris Switched Aligner Systems: A Lesson for Orthodontists
Guest: Dr Robert “Tito” Norris, Orthodontist, Stone Oak Orthodontics 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with Dr Robert “Tito” Norris about why he made the decision to switch from a major aligner system to…
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AAO President Dr Steven Siegel on the 2025 Economics of Orthodontics Survey
Guest: Dr Steven Siegel, AAO President 📌 Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner sits down with Dr. Steven Siegel, president of the American Association of Orthodontists (AAO), to discuss the newly released 2025 Economics of Orthodontics Survey....
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Is Your Website Ready for ChatGPT, Siri, and Google’s AI Overviews? Understanding AEO and GEO
Guest: Jeff Slater, Vice President of Operations, Kaleidoscope 📌 Episode Overview: Search is changing—and fast. In this episode, Orthodontic Products editor Alison Werner sits down with Jeff Slater of Kaleidoscope to explore how orthodontic practices can stay visible as patients turn to AI tools...
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Mapping Team Dynamics with DISC: Insights for the Orthodontic Team
Guest: Cassie Kellner, Founder and Owner of Everbloom Episode Overview: In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by consultant Cassie Kellner to explore how the DISC behavioral assessment can be used to build more cohesive orthodontic teams. Cassie breaks...
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Are Your OSHA and Infection Prevention Systems Up to Date—Or Just Handed Down?
Guests: Andrea Cook and Jackie Dorst Episode Overview: Orthodontic consultants Andrea Cook and Jackie Dorst, RDH, BS, join host Alison Werner to explain how misinformation—and simple habit—can derail OSHA and infection-control compliance in an orthodontic practice. They outline the real-world…
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Invisalign Trademark Crackdown: What It Means for Your Orthodontic Practice Marketing
Guest: Mary Kay Miller, CEO and owner Kaleidoscope Description: Align Technology is cracking down on the use of its Invisalign trademark—and orthodontic practices need to pay attention. In this episode, Orthodontic Products Editor-in-Chief Alison Werner sits down with orthodontic marketing expert...
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Hidden Office Lease Clauses That Can Cripple Your Orthodontic Practice
Host: Alison Werner Guest: David Cohen, Attorney and Chairman, Cohen Property Law Group Topic: Protecting Your Practice from Hidden Lease Clauses In this episode, attorney David Cohen joins host Alison Werner to shed light on the hidden lease provisions that can undermine the profitability,...
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How OrthoFX’s Full-Service Model Reduces Practice Friction and Boosts Outcomes
In this episode of the Orthodontic Products Podcast, sponsored by OrthoFX, host Alison Werner talks with the company's President and Co-Founder Ren Menon about how the company’s full-service platform helps orthodontic practices reduce friction and improve outcomes. Menon highlights OrthoFX’s...
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Expanding the Orthodontic Practice: Integrating Airway Treatments for Better Health
In this episode of the Orthodontic Products Podcast, we discuss the growing role of airway-friendly orthodontics in treating upper airway obstruction and sleep-disordered breathing. Dr Robert "Tito" Norris, an orthodontist with a focus on airway management, explains how orthodontists can go…
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Future-Proofing Your Practice in a Shifting Economy: Key Takeaways from the 2024 Practice Performance Survey
In this episode of the Orthodontic Products Podcast, host Alison Werner is joined by Dr Roger Levin, CEO of the Levin Group, to break down the findings of the fourth annual Orthodontic Products–Levin Group Practice Performance Survey. Recorded after recent economic shifts, the conversation places...
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Running a High-Efficiency Woman-Owned Practice in an Evolving Orthodontic Industry
🎙 Host: Alison Werner 🎧 Guest: Dr. Nadia Nizam, orthodontist and private practice owner in Calgary, Alberta In this episode of the Orthodontic Products Podcast, sponsored by Ormco, host Alison Werner talks with Dr. Nadia Nizam about building a scalable, efficient orthodontic practice while...
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Designing an Ergonomic Orthodontic Operatory: Expert Tips from A-dec
In this episode, sponsored by A-dec, we’re diving into a topic that directly impacts your daily comfort and long-term health: ergonomics in the orthodontic practice. From stools to patient chairs and delivery units, the design of your clinical space can either support your health or contribute to...
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How Google’s AI Is Changing Online Visibility for Orthodontic Practices
👤 Guest: Mary Kay Miller, CEO and Owner of Kaleidoscope In this episode of the Orthodontic Products Podcast, host Alison Werner talks with Mary Kay Miller about the growing impact of Google’s AI on local business search—and what that means for orthodontic practices. Miller, a long-time expert in...
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Why Your Large Practice or OSO Needs a Tech Upgrade—Now
As orthodontists move through 2025, revenue growth remains a top priority, but outdated and fragmented technology systems continue to hold many large practices and orthodontic support organizations (OSOs) back. In this episode of The Orthodontic Products Podcast, host Alison Werner speaks with…
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How to Rethink Onboarding in Your Practice
In this episode of the Orthodontic Products Podcast, host Alison Werner speaks with Cassie Kellner, founder of Everbloom, an orthodontic consulting firm. With over 20 years of experience in the orthodontic field, Cassie discusses why private practices should rethink their onboarding approach. She...
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Optimizing Your Practice: Digital Innovation & Smart Product Choices
Join host Alison Werner as she speaks with Dr Colby Gage, a board-certified orthodontist and founder of LevelUp Orthodontics in Parker, Colo. In this episode, sponsored by Ormco, Gage shares his insights on how digital workflows and data-driven strategies are transforming orthodontic practices.…
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Unlocking Your Orthodontic Practice's Marketing ROI
In this episode, host Alison Werner sits down with Leon Klempner, DDS, CEO of People + Practice, an orthodontic marketing agency, and host of The Golden Age of Orthodontics Podcast. Together, they explore the nuanced topic of measuring return on investment (ROI) in marketing campaigns for...
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Bonus Episode: Annual Product Focus Special
Host: Alison Werner In this bonus episode, host Alison Werner explores products featured in Orthodontic Products' annual Product Focus issue. Through insightful conversations with company representatives, you'll learn about the latest offerings that can enhance your practice efficiency, patient...
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Marketing Strategies for Selling Your Practice
In this episode, host Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the essential strategies for orthodontists preparing to sell their practices or transition into retirement. They emphasize the importance of a robust marketing strategy, the need for clear messaging, and...
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Marketing Strategies for Mid-Career Transitions in Orthodontics
In this episode, host Alison Werner and Leon Klempner, DDS, CEO of People + Practice, discuss the essential marketing strategies that orthodontic practices should adopt during significant mid-career transitions, such as bringing on associates, acquiring new practices, and opening new offices.…
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How to Successfully Market an Orthodontic Startup
In this episode, Alison Werner and Dr. Leon Klempner, CEO of People + Practice, discuss the critical aspects of marketing strategies for orthodontic practice startups. They emphasize the importance of establishing a unique value proposition, building trust and credibility in the community, and...
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Building a Thriving Team Culture in Your Practice
In this episode of the Orthodontic Products Podcast, Cassie Kellner, founder of Everbloom, shares strategies for building a thriving team culture in orthodontic practices. She emphasizes trust, bridging generational gaps, and leadership's role in fostering connection through initiatives like…
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Why You Should Adopt a Limited Treatment Program
In this episode of the Orthodontic Products podcast, Oliver Gelles, chief marketing officer at OrthoFi, talks about the importance of adopting limited treatment programs in orthodontics. He discusses the current trends in the industry, particularly the decline in adult aligner starts, and…
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Spark Aligners and the Rise of Invisible Orthodontics
In this episode of the Orthodontic Products podcast, Dr. Mike DePascale discusses the advancements in aligner treatment, the increasing demand from informed patients, and the evolution of Spark aligners. He shares insights on how aligners are being used effectively in various cases, the…
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Protecting Your Practice From Cybersecurity Threats
In this Orthodontic Products podcast episode, cybersecurity expert Gary Salman explains how orthodontic practices are increasingly becoming targets for cyberattacks like ransomware. He shares essential strategies for protecting sensitive data, from implementing multi-factor authentication to...
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Why Your Staff Meetings Fail and What You Can Do About It
In this episode of the Orthodontic Products Podcast, Roger Levin, DDS, of Levin Group, discusses the "Seven Reasons Your Staff Meetings Will Fail and What You Can Do About It." Levin provides valuable insights into why staff meetings often underperform and offers strategies to improve their...
About this show
Introducing the "Orthodontic Products Podcast", a journey into the dynamic realm of orthodontic innovations. Each episode dives into fresh research, transformative technologies, and the methodologies redefining the field. Expert interviews seamlessly blend with in-depth analyses, offering listeners a comprehensive look into the ever-evolving world of orthodontics. This isn't just a podcast—it's a portal to the future of orthodontic practices and breakthroughs.
Hosted by
Orthodontic Products