How AI Is Redefining What It Means to Be a CRO

from C-Suite Sales & Marketing Perspectives · host Steven MacDonald

Episode #299: Emil Reister, Chief AI Sales Officer at BCC Research, explains how AI is transforming modern sales leadership, buyer expectations, and team productivity. He discusses connected systems, AI-powered coaching, sales enablement, and the future of AI-driven customer engagement. He also explains why curiosity, experimentation, and human judgment remain essential as organizations adopt AI-first revenue strategies.

Episode metadata supplied by the publisher feed · Published May 28, 2026

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How AI Is Redefining What It Means to Be a CRO

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