How AI is Rewriting the B2B Growth Funnel

Search, as most B2B marketers learned it, is no l…

An episode of the The Accidental Marketer Podcast podcast, hosted by Impact Planning Group, titled "How AI is Rewriting the B2B Growth Funnel" was published on February 6, 2026 and runs 22 minutes.

February 6, 2026 ·22m · The Accidental Marketer Podcast

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Summary

Search, as most B2B marketers learned it, is no longer the center of gravity. In this episode, the team explores how AI-driven answer engines are changing the way buyers discover, evaluate, and narrow options — often before a salesperson or website ever enters the picture. What starts as a conversation about SEO quickly becomes a strategic discussion about needs-based segmentation, decision logic, and what it really takes to be recommended when AI is acting on a buyer’s behalf.

Episode Description

Search, as most B2B marketers learned it, is no longer the center of gravity. In this episode, the team explores how AI-driven answer engines are changing the way buyers discover, evaluate, and narrow options — often before a salesperson or website ever enters the picture. What starts as a conversation about SEO quickly becomes a strategic discussion about needs-based segmentation, decision logic, and what it really takes to be recommended when AI is acting on a buyer’s behalf.

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