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How AI-Native Teams Deliver Creative Work Differently episode artwork

Jul 7, 2026 42 min

How AI-Native Teams Deliver Creative Work Differently

from The Digital Project Manager Hosted by Galen Low

Some people see AI as a threat to creativity. Others see it as the next evolution of the creative toolkit. In this episode, Galen Low sits down with Tom Brown and Eric Oldrin, co-founders of Original Model, an AI-native creative agency, to explore what happens when creative thinking—not AI—stays at the center of the process. Together, they unpack how agencies can embrace AI without sacrificing originality, storytelling, or quality. Broadcast live from the Cannes Lions International Festival of Creativity, this conversation explores why so much AI-generated work falls flat, how thoughtful agencies are integrating AI across strategy, ideation, and production, and why the future of creative work may depend less on mastering tools and more on strengthening human judgment. Resources from this episode: Join the Digital Project Manager Community Subscribe to the newsletter to get our latest articles and podcasts Connect with Eric and Tom on LinkedIn Visit Original Model Creative Agency

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Some people see AI as a threat to creativity. Others see it as the next evolution of the creative toolkit. In this episode, Galen Low sits down with Tom Brown and Eric Oldrin, co-founders of Original Model, an AI-native creative agency, to explore what happens when creative thinking—not AI—stays at the center of the process. Together, they unpack how agencies can embrace AI without sacrificing originality, storytelling, or quality. Broadcast live from the Cannes Lions International Festival o...

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How AI-Native Teams Deliver Creative Work Differently

0:00 42:32

Chapters

  1. 0:00 AI, Slop, And Cannes Setup
  2. 4:20 Why People Resist AI Video
  3. 11:30 Building An AI-Native Agency
  4. 17:34 Rethinking Project Management With AI
  5. 22:15 Workflow Guardrails That Keep Quality
  6. 29:28 When To Shoot Versus Generate
  7. 36:17 The Next Wave Of Advertising
  8. 40:09 How To Protect Real Creativity

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This episode is 42 minutes long.

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This episode was published on July 7, 2026.

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