How Alaska Airlines is Winning With Influencer Marketing on Instagram

Have you considered Influencer Marketing on Instagram as a method to help build your brand's following? Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure? Many social media marketers are wanting to reach out to influencers to help build their brand's presence on Instagram yet they are not sure where to begin or if it will be worth their time and energy. This week on the Social Media Social Hour, I dissect a case study of a successful Influencer Marketing campaign with Shannon Johnson of Alaska Airlines. Let's do this!