How Alberta’s Industrial Heartland Association Wins By Supporting Multi-Billion Dollar Investments, with Mark Plamondon, Executive Director of AIHA

In this conversation, Mark Plamondon, the Executive Director of Alberta's Industrial Heartland Association (AIHA), discusses the significant role of AIHA in promoting economic development in Alberta's Industrial Heartland, which is Canada's largest hydrocarbon processing region.He highlights the importance of the Petrochemical Incentive Program as a key win for attracting investment and fostering growth in the region.The discussion covers the strategies employed, stakeholder engagement, legislative frameworks, and the tangible results achieved through collaborative efforts.Mark emphasizes the importance of adaptability and learning in leadership, encouraging leaders to take steps forward and adjust as necessary to achieve success.Key TakeawaysAlberta's Industrial Heartland is Canada's largest hydrocarbon processing regionAIHA is funded by five municipalities to promote economic developmentThe Petrochemical Incentive Program was crucial in attracting investmentInvestment attraction requires understanding competitive advantagesStakeholder engagement is vital for successful advocacyTransparency in criteria helps companies plan investmentsLeadership involves taking steps forward and learning from themCollaboration with government and industry is essential for successExecutive Wins - https://executivewins.comNewsletter - https://executivewins.com/newsletterExecutive Wins Workshop - https://executivewins.com/workshopsLinkedIn - https://www.linkedin.com/in/gordonsheppard/