How Alinea Invest Grew 150% Year Over Year With TikTok

Alinea Invest scaled 3x in less than a year and grew 150% year over year by building a TikTok strategy rooted in organic testing, creator-first creative, and smart automation.Head of Growth Fabiana Ayala Waxman explains how leaning into TikTok-native content, layering in Smart+ campaigns, and getting their measurement foundation right helped Alinea reach and convert a new generation of investors. Waxman led their shift from organic-only content to a scaled paid strategy, using TikTok as a testing ground to identify winning creatives before putting spend behind them. What You'll Learn in This Episode:Why testing creatives organically before adding spend has been one of Alinea's biggest growth unlocksHow Smart+ campaigns enabled the team to scale efficiently while staying focused on creative strategyThe creative formula that works for Alinea, including why authentic, conversation-style ads outperform traditional formatsHow onboarding surveys help fill measurement gaps and inform smarter budget allocation decisionsWhy a TikTok-first creative mindset is the most important thing any new advertiser can bring to the platform—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.