100 Ways To Grow On TikTok

Neuro Gum turned TikTok into its lead marketing channel by combining thousands of affiliates, near-daily LIVE selling, and GMV Max to extend winning creative. Head of Growth Jonathan Huh shares how a New Year’s commitment to post daily in 2024 led to a breakout viral moment after six months and unlocked company-wide buy-in for TikTok as both a sales and awareness engine.Jonathan explains how the team blends creator momentum with paid amplification, using LIVE feedback to refine messaging from “energy” to “focus” and campaigns like New Arrivals to create weeklong waves of reach. The result is a powerful halo across channels, including brand search spikes so strong that last month “Neuro Gum” was searched on Amazon more than “gum.”What You’ll Learn in This Episode:How daily content and consistency led to a first viral video after six months and changed internal support for TikTok.A playbook for blending organic creator wins with GMV Max to set a ROAS goal and extend content life beyond 7–30 days.How LIVE selling nearly every day for a year and a half drives sales, real-time customer feedback, and sharper product messaging.How to use TikTok campaigns to create sustained seven-day reach that mirrors a rolling viral effect.Ways to track halo impact when data is fragmented, including brand search as a proxy and shifting search ads to brand terms.—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

When Founder and CEO Shaina Rainford couldn’t crack TikTok, her 14-year-old son Jayden Rainford stepped in, and everything changed. Within weeks, Bask and Lather went from struggling for 500 views to pulling millions per video. Their TikTok momentum doubled daily revenue through LIVE selling and grew their affiliate network to more than 140,000 creators, turning TikTok into the brand’s most powerful sales channel.By combining Shaina’s operational discipline with Jayden’s creative instincts, the duo built a self-sustaining TikTok ecosystem fueled by affiliates, organic reach, and automation. Through GMV Max, they scaled profitably without losing control of ROAS, while strategic LIVE sessions and rapid adaptation to algorithm changes kept Bask and Lather at the top of the haircare category.What You’ll Learn in This Episode:How Bask and Lather scaled to 140,000 affiliates through TikTok’s automated affiliate systemThe strategy that doubled daily revenue through TikTok LIVE sellingHow GMV Max automation helps maintain strong ROAS and identify high-performing contentWhy even “low-performing” videos can become top ads when tested through GMV MaxHow Bask and Lather’s fast adaptation to trends keeps them leading in a saturated market—-This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

MOSH’s TikTok-first commerce strategy turned creator stories into real revenue at scale. Head of Growth Tanner Flitter and Head of TikTok Hayton Oei share how the brand built a 35,000-affiliate engine that has generated over $1.5M in sales on TikTok, reached 45M views across 22,000 videos, and ranked as the number one protein bar on TikTok during Black Friday. A single affiliate video from a 70-year-old grandmother drove $100K in sales and $20K in commission with nearly 5M views.Tanner and Hayton break down how multi-generational creators became the brand’s edge, why disciplined testing matters, and how early adoption of GMV Max unlocked periods of 100% to 300% month-over-month growth. Tanner explains the halo effect on Amazon and retail from TikTok demand, while Hayton details the day-one mentality behind one-to-one creator support that keeps the organic flywheel spinning.What You’ll Learn in This Episode:How MOSH scaled an affiliate program to 35,000 creators while keeping content quality highHow a 70-year-old grandmother drove $100K in sales and $20K in commission from one videoHow MOSH used GMV Max to trigger 100% to 300% month-over-month growth periodsHow multi-generational creator portfolios (college student, mom, grandmother) expanded reach and lifted overall brand demandHow TikTok created a cross-channel halo effect that showed up in brand search on Amazon and supported retail expansion—-This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Taking a brand from zero to six figures in its first month on TikTok Shop, and seven figures the month after, is not an accident. It takes the right strategy, the right creators, and the right platform tools.Global Key Account Manager Devin Martin of Outlandish shares how building a robust affiliate network, tapping into TikTok Shop campaigns, and using GMV Max to find the right audiences can drive explosive results for brands on the platform. Martin walks through how leaning into seasonal campaigns like Black Friday, Cyber Monday, and Mother's Day unlocked massive visibility and sales, with one campaign driving a 20% GMV uptick and others delivering a 30 to 40% increase in new visitors. His perspective offers a practical playbook for any brand looking to hit the ground running on TikTok Shop.What You'll Learn in This Episode:How one food and beverage brand went from launch to seven figures a month in under 90 days on TikTok ShopWhy TikTok Shop campaigns like Black Friday and Mother's Day are some of the most powerful visibility tools available to brandsWhy affiliates are the single biggest value add that TikTok Shop brings to brandsHow tapping into niche communities beyond your core audience can unlock unexpected growth—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Dorian is on a mission to democratize game creation for women and queer creators, and TikTok has been central to making that vision a reality.Founder and CEO Julia Palatovska explains how building a community of passionate creators, leveraging Spark Ads to amplify organic content, and using TikTok to connect the right fans with the right games helped Dorian achieve 10x growth in both user base and revenue. Palatovska walks through how the synergy between Dorian's creator community and TikTok's audience has become their biggest growth engine, with some creators now building seven-figure games on the platform entirely solo or in small teams. Her story is a testament to what happens when you build a platform for an audience that has long been underserved.What You'll Learn in This Episode:Why TikTok was the natural home for Dorian's female and queer creator communityHow Spark Ads helped amplify organic creator content in a way that felt authentic to both creators and fansWhy creators who deeply understand their own fandoms consistently outperform traditional studio-made contentHow Dorian achieved 10x growth in user base and revenue since starting their TikTok advertising journeyWhy experimenting with every available tool and doubling down on what works is the best approach for any app getting started on TikTok—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Gorgie did not just market on TikTok. The brand was built on it, from product concept to flavor selection to the faces on their cans.Digital Project Manager Enil Shale Moon explains how building a community-first strategy on TikTok, cultivating a wide network of affiliates, and running GMV Max campaigns helped Gorgie become the number one fastest growing energy drink in the natural channel. Moon walks through how Gorgie used TikTok to crowdsource product decisions in real time, how a test launch of a new powder format sold out within weeks driven entirely by affiliate videos, and how a both breadth and depth approach to creator partnerships has become one of their most powerful growth engines. For Gorgie, TikTok is not just a marketing channel. It is where the brand lives.What You'll Learn in This Episode:How Gorgie used TikTok community feedback to shape their product, ingredients, and format before launchWhy a breadth and depth approach to affiliate partnerships drives both reach and lasting brand loyaltyHow GMV Max campaigns helped Gorgie scale paid media while freeing the team to focus on creative and strategyWhy testing new product ideas on TikTok before a full launch has become a core part of their innovation processWhy tapping into affiliates early is the single most important move for any brand getting started on TikTok Shop—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Brigit has found a winning formula on TikTok, and it has nothing to do with polished, traditional finance advertising.Digital Marketing Coordinator Maggie Davis explains how leaning into diverse, unconventional creator content and scaling creative volume through TikTok One has helped Brigit consistently hit and beat their customer acquisition cost goals. Davis walks through how reintroducing TikTok Creator Marketplace transformed their results, and how a willingness to run the most unexpected creative, from trending sounds to surreal, random moments, has become their biggest competitive advantage. Her approach is a reminder that on TikTok, the stranger it is, the better it tends to work.What You'll Learn in This Episode:How scaling creator volume through Creator Content at Scale and TikTok Creator Marketplace drove a surge in conversionsWhy the most unexpected creative concepts consistently outperform polished, brand-forward contentHow Brigit identifies which creator videos to put spend behind each weekWhy leaning into trending sounds, dances, and niche humor works even in a traditionally serious category like financeWhy removing creative bias and trying everything is the best advice for any brand getting started on TikTok---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TikTok is not just a branding platform. For brands willing to rethink their creative approach, it can become one of the most powerful channels for driving real business results.Anish Dalal, Co-founder and CEO of Sapphire Studios, shares how creative velocity, search-driven content, and a performance-first mindset have helped brands fundamentally change how they think about TikTok. Dalal walks through how tripling creative output helped a leading e-commerce brand cut their cost per acquisition by 40%, and how building content specifically around TikTok search gaps lowered another brand's customer acquisition costs by 17 to 20%. His perspective offers a practical, actionable look at what separates brands that treat TikTok as an afterthought from those driving measurable outcomes.What You'll Learn in This Episode:Why creative velocity is one of the biggest unlocks for brands running paid ads on TikTokHow to use Creator Search Insights to identify content gaps and drive lower cost conversionsThe product point of view creative technique that pushed thumb stop ratios from 15% to 30 to 40%How to source fresh creative inspiration by finding organic content with 10x likes to followers ratio—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TickPick hit record-breaking app store performance by cracking the code on creator-driven content and full funnel strategy on TikTok.Head of Content Kyle Zorn explains how leaning into authentic, organic-feeling content, building a full funnel TikTok presence, and scaling campaigns with Smart+ helped TickPick reach niche audiences across sports, concerts, and theater at the exact right moment. Zorn led their evolution from early creator experiments that drove app installs for under a dollar to a sophisticated strategy that combines awareness, educational content, and performance ads. His approach shows how a ticket marketplace with no single core audience used TikTok to reach fans everywhere, in real time.What You'll Learn in This Episode:How an early creator experiment drove app installs for under a dollar and sparked TickPick's TikTok strategyWhy building a full funnel content approach, from awareness to performance, has been key to sustainable growthHow Smart+ reduced manual effort and lowered cost per install significantlyWhy raw, organic-feeling content that slips the brand in naturally outperforms traditional adsWhy the biggest piece of advice is simple: don't overthink it, just get the content out there—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

​​Knowt grew 519% on TikTok from H1 to H2 by going all in on the platform, and it started with a single Saturday post that nobody saw coming.CMO Ramya Ravuri explains how leaning into TikTok's organic culture, empowering creators to iterate fast, and layering in the right paid tools helped Knowt become one of the fastest-growing student learning platforms. Ravuri led their evolution from organic posting to a scaled paid strategy built on Smart+ campaigns and mobile measurement, giving her the confidence to spend six figures a month on TikTok ads. Her approach shows how TikTok became the most efficient channel for reaching students, testing creative, and driving real subscribers, not just installs.What You'll Learn in This Episode:How Smart+ campaigns and mobile measurement unlocked confident, results-driven ad spendWhy thinking like the user, not the brand, is the key to TikTok creative that convertsThe creative formula that drives downloads and subscriptions, not just impressionsHow organic TikTok growth took Knowt from 13,000 users to millionsWhy embracing an authentic, creator-first approach was their biggest competitive advantage—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

The Ballers Bank has transformed from a small operation to a major TikTok Shop success story, achieving 6x their original revenue within just a year and a half of joining the platform. Owner Josh Klinger and Partner Andy Moreno reveal how their entertainment-focused approach to collectibles trading cards has grown from 20 live viewers to peak audiences of 1,400 people, while maintaining an impressive 8x ROAS through strategic advertising spend. Their success has enabled them to expand from one stream to nearly 24-hour operations with four live streams and 20 employees.What You'll Learn in This Episode:How The Ballers Bank achieved 6x revenue growth within 18 months of joining TikTok ShopThe strategy behind scaling from 20 live viewers to peak audiences of 1,400 peopleHow to achieve and maintain 8x ROAS through GMV Max advertising and strategic spend managementHow to scale TikTok LIVE operations from single streams to nearly 24-hour coverage---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Stride K12 broke through the limits of their existing channel mix by going all in on TikTok, and creator-driven content made all the difference.VP of Media Richard Chandler explains how leaning into TikTok's creator ecosystem, automating campaigns with Smart+, and investing in advanced measurement helped Stride reach parents in a completely new way. Chandler led their shift from corporate, in-house creative to a fully creator-driven strategy through TikTok One, resulting in ads that outperformed everything they had built internally. For a brand that never considered TikTok an obvious fit, it became one of their most efficient channels for reaching new families and driving real applications.What You'll Learn in This Episode:How TikTok One and creator-driven content outperformed Stride's in-house creative across the boardWhy Smart+ campaigns dramatically improved their cost per conversionHow post-purchase surveys and advanced measurement gave Stride a clearer picture of TikTok's real impactWhy optimizing to deeper funnel conversions made TikTok more competitive with other channelsWhy the biggest creative lesson is to throw out everything you think you know—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Alinea Invest scaled 3x in less than a year and grew 150% year over year by building a TikTok strategy rooted in organic testing, creator-first creative, and smart automation.Head of Growth Fabiana Ayala Waxman explains how leaning into TikTok-native content, layering in Smart+ campaigns, and getting their measurement foundation right helped Alinea reach and convert a new generation of investors. Waxman led their shift from organic-only content to a scaled paid strategy, using TikTok as a testing ground to identify winning creatives before putting spend behind them. What You'll Learn in This Episode:Why testing creatives organically before adding spend has been one of Alinea's biggest growth unlocksHow Smart+ campaigns enabled the team to scale efficiently while staying focused on creative strategyThe creative formula that works for Alinea, including why authentic, conversation-style ads outperform traditional formatsHow onboarding surveys help fill measurement gaps and inform smarter budget allocation decisionsWhy a TikTok-first creative mindset is the most important thing any new advertiser can bring to the platform—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

The Only Bean turned months of stalled TikTok efforts into a breakthrough moment that reshaped their entire growth strategy. Head of Digital and Partner Jason Ko explains how TikTok’s creator ecosystem, sampling tools, and early paid opportunities helped the company scale fast. Ko led their shift from manual creator management to a system built on TikTok-native tools and automation, resulting in more than 10,000 affiliate videos and early paid campaigns delivering 10x returns. His approach highlights how TikTok became the most efficient channel for reaching new customers, testing new products, and building viral demand.What You’ll Learn in This Episode:Why TikTok’s built-in virality and creator storytelling made it the most cost-efficient channel for The Only BeanHow the brand scaled to 10,000+ affiliate videos using TikTok’s sampling programThe early paid strategy that delivered 10x return on ad spendWhy TikTok is now central to their product launches, flavor drops, and future innovations—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

World Food Program USA is reshaping its donor acquisition strategy by using TikTok to reach younger generations that historically were not part of its supporter base. As the organization works toward its goal of raising $500 million annually by 2030, TikTok has emerged as a major growth lever, delivering more than 10,000 new donors in just two years. Their most pivotal moment came in early 2024, when content drove new donor acquisition at costs dramatically lower than any other channel.Senior Manager of Digital Advertising Steve Hassey shares how his team dropped cost per acquisition to under $20 during peak periods, compared to the $90 average they typically see on other platforms. By pairing TikTok-native creative (including UGC and TikTok Creative Challenge) with test-and-learn audience strategies and long-term donor cultivation tactics, WFP ensures younger Gen Z and Millennial donors convert and begin long-term relationships with the organization.What You’ll Learn in This Episode:How TikTok helped World Food Program USA expand beyond a 50–70-year-old donor base and reach Gen Z and MillennialsThe significance of achieving sub-$20 acquisition costsHow UGC and TikTok Creative Challenge accelerated content creation that felt authentic and mission-alignedThe strategic retargeting and cultivation system used to convert first-time donors into long-term supportersHow TikTok contributed to adding 10,000+ new donors in two years, supporting WFP USA’s path toward its $500M annual fundraising goal—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Outlandish has turned TikTok Shop into a reliable growth engine for their clients, including launching a completely new brand that reached $1.5 million in monthly GMV and 100 million organic views by month three. In this episode, Founder & CEO William August breaks down the systems behind that scale and how his team uses livestreaming, affiliates, and creator-led content to build momentum quickly on the platform.William explains how Outlandish evaluates every brand through the lens of content performance, identifies the right playbook for their category, and executes with precision across LIVE, affiliates, ads, and creator-powered storytelling. With 3,000 hours of livestreaming per month and nearly 100 clients across multiple markets, William and his team have built a system that consistently drives viral discovery, GMV growth, and cross-channel lift for brands navigating TikTok Shop.What You'll Learn in This Episode:How Outlandish helped a new brand reach $1.5M monthly GMV and 100M organic views just three months into TikTok ShopThe exact role livestreaming, affiliates, and creator partnerships play in scaling category-specific TikTok Shop strategiesWhy choosing the right content format first is the most important driver of TikTok Shop performanceHow Outlandish structures playbooks that sequence LIVEs, affiliates, and ads based on each brand’s product, pain point, and social proof needsHow mega creator LIVEs create massive spikes in GMV and spillover sales across other channels—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Skinn Cosmetics is a 23 year old global skincare brand that accelerated its next phase of growth by making TikTok Shop a core sales channel. In less than one year on the platform, TikTok Shop became one of Skinn’s top revenue drivers and helped double the brand’s direct to consumer business while driving consistent month over month growth.In this episode, Founder and CEO Dmitri James and Chief Marketing Officer Mina Randolph share how Skinn translated decades of live selling experience into a TikTok first strategy built around long form live, hero product merchandising, and close affiliate relationships. They explain how real time customer feedback and TikTok performance data now inform product development, inventory planning, team structure, and go to market decisions across the business.What You’ll Learn in This EpisodeWhat You’ll Learn in This Episode:How Skinn achieved approximately 100 percent growth in its direct to consumer business after launching TikTok ShopWhy TikTok Shop quickly became a top revenue channel for an established global skincare brandThe live selling approach behind Skinn’s first 11 hour Mega Live and how it validated TikTok as a scalable channelHow hero products and affiliate seeding drive consistent GMV on TikTok ShopThe operational changes Skinn made to support viral demand and TikTok first launchesHow TikTok Shop performance created lift across Skinn’s owned ecommerce site and other marketplacesThis is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Jason Dodo, CEO of Dodo Chocolates and FHI Heat, breaks down how a great product plus creator distribution turned TikTok Shop into a growth engine that drives both direct sales and cross-channel lift. He shares the early Underbrush story, including how the first viral customer video unlocked momentum after tough early Live sessions, and why TikTok’s “testimonial at scale” is the modern version of what infomercials used to do.You will hear the practical playbook Jason uses across brands: seed creators aggressively, watch for signal, then lean in with paid to extend winners. He explains how Live becomes the fastest way to educate and launch when affiliates have not picked up a product yet, why campaigns work best when paired with new product drops and tentpole moments, and how GMV Max helps automate creative selection once you have volume. He also shares performance benchmarks, including 2x to 3x ROAS on paid for mature products and 10x ROAS on Dodo Chocolates when strong organic demand supports amplification.What You’ll Learn in This Episode:How creator driven social proof turned early momentum into scaleWhy Live is a consistent lever for launches, education, and real-time customer feedbackHow to use paid to amplify winning organic creatives and extend their lifespanWhen to use TikTok Shop campaigns, especially for tentpole events and new product launchesHow TikTok exposure drives cross-channel lift, including ecommerce and retail expansion—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TikTok has become a powerful engine for wine discovery, and Riboli Family Wines has transformed the platform into a full-funnel growth channel that delivers measurable performance. With TikTok driving over 100% lift in purchase intent and 90% lift in conversion rates, the team has proven that wine brands can move far beyond awareness and generate real demand among the next generation of buyers.Senior Digital Media Manager Britni Meaglia and Digital Media Strategist Jorge Peralta break down how they built this results-driven TikTok ecosystem across Stella Rosa and the broader Riboli portfolio. Through Smart Plus optimization, creator amplification, and a creative strategy designed to stay in step with culture, Britni and Jorge have aligned organic, paid, and influencer content to spark discovery, inspire in-store demand, and expand reach across Gen Z and millennial audiences.What You’ll Learn in This Episode:How Riboli Family Wines uses Smart Plus to drive over 100% lift in purchase intent and 90% lift in conversion rates on TikTokWhy TikTok is now a full-funnel performance engine for recruiting the next generation of wine drinkersHow creator-led content inspired shoppers to bring TikTok videos into retail stores, driving in-store placement and endcapsThe strategy behind balancing broad awareness campaigns with lower-funnel conversion objectives for Stella RosaWhy creative agility is central to the brand’s growth on TikTok—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Rhino USA turned TikTok into its fastest-growing sales channel by leaning all in on TikTok Shop and creator partnerships. Chief Revenue Officer Adam Fox and Senior Marketplace Manager Thomas Nielsen share how a single product, their retractable ratchet strap, became a viral hit, outselling 150 other SKUs across all channels in a single day and driving a 300% lift in daily sales across other channels during major TikTok campaigns. Their story proves that even traditional product categories, such as auto parts & accessories, can dominate on TikTok through smart creator seeding and data-driven campaigns.They break down how Rhino USA scaled from initial skepticism to a platform-defining success. By combining mass creator seeding, GMV Max campaigns, and Super Brand Day activations, the team sold three months of inventory in seven days and built an omnichannel halo effect that boosted both e-commerce and retail sales. Together, their playbook highlights how TikTok Shop can turn everyday products into bestsellers.What You'll Learn in This Episode:How Rhino USA sold 3 months of inventory in just 7 days after launching on TikTok ShopThe campaign strategy that drove 80% of GMV through creator affiliatesHow GMV Max and Super Brand Day activations led to a 300% lift in daily sales across other channelsWhy partnering closely with TikTok unlocked faster growth and reduced risk during major sale eventsHow TikTok content drives real halo effects across both e-commerce and retail---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

BoomBoom achieved explosive growth by embracing TikTok Shop as both a sales engine and a creator network. Founder and CEO John Pinto explains how the brand’s large-scale creator sampling program and targeted GMV Max campaigns helped BoomBoom climb from $250K to over $4 million in annual sales, driving 4x year-over-year growth and measurable lift across TikTok, Amazon, and retail channels.Building on that momentum, BoomBoom has cultivated a thriving creator community that now produces more than 800 tagged videos every day from a network of 3,500 active partners. This always-on system keeps BoomBoom at the center of TikTok conversations and drives consistent brand awareness across platforms. Some creators now earn tens of thousands per month, while BoomBoom’s retail partners continue to benefit from the powerful halo effect of its TikTok presence.What You'll Learn in This Episode:How BoomBoom achieved 4x annual growth and scaled from $250K to $4M+ in revenue through TikTok ShopThe mass sampling strategy that built a 3,500-creator network and generated 800+ daily videos featuring BoomBoomHow to use GMV Max to amplify top-performing creator content across TikTok AdsWhy TikTok campaigns drive measurable lift across Amazon and retail sales beyond the platform itselfThe tactics BoomBoom uses to balance organic creator activity with paid optimization for blended ROAS growth---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Halara turned TikTok Shop into a daily growth machine, doubling GMV during back-to-back Super Brand Days. Global Brand President Jessica Thompson shares how the team saw hundreds of conversions within the first month of launch and scaled results through a high-volume creator strategy that continues to drive measurable growth.Jessica shares how Halara’s team built momentum through community and constant experimentation. By seeding products to creators and boosting over 70,000 videos that reached 150 million impressions, they turned everyday conversations into measurable growth. Each campaign blends organic insights with data-driven ad spend, creating a feedback loop where community engagement fuels creative performance and product innovation.What You'll Learn in This Episode:How Halara doubled daily GMV during Super Brand Day by boosting over 70,000 creator videos and generating 150 million impressionsHow to test and validate organic TikTok content before turning it into high-performing paid campaignsHow Halara turns community feedback and TikTok engagement data into creative and product improvements---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

As the largest craft brewery in the U.S., New Belgium Brewing, known for Voodoo Ranger and Fat Tire, has made TikTok a key channel for reaching younger LDA-compliant drinkers. Celine Wright, Senior Manager of Paid Media, shares how her team shifted from product-focused marketing to entertainment-led storytelling that delivered a 3.5x boost in ad recall and 6.5x lift in brand preference for Voodoo Ranger.By using TikTok as both a creative testing ground and a storytelling platform, Celine and her team have redefined how alcohol brands show up on social. From testing narrative-driven mock infomercials for new products like Light Strike to collaborating with creators for fresh, authentic content, New Belgium’s success stems from taking calculated creative risks.What You’ll Learn in This Episode: How New Belgium Brewing achieved 3.5x higher ad recall and 6.5x higher brand preference through TikTokWhy entertainment-driven storytelling outperforms traditional product-focused messagingHow to use TikTok as a creative testing ground to refine messaging and formatsThe power of calculated creative risks and working with creators for authentic engagementHow TikTok partnerships and brand lift studies help measure and scale success across a portfolio---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Built Bar’s Ashley Pollock, Marketplace Experience Coordinator, and Ben George, Director of E-Comm Marketplaces, share how TikTok evolved from a small test into a core growth driver. By treating TikTok as both discovery and commerce, moving quickly on creator affiliates, and amplifying with GMV Max, they report stronger ROAS than other paid channels and consistent cross-channel lift when they scale on TikTok.They outline a testing-first approach that blends organic-feeling creative with paid distribution. Ashley details how GMV Max unlocked algorithmic reach using existing affiliate videos, while Ben explains their omni-channel measurement mindset, using TikTok Shop’s customer analytics to track awareness, high intent, new customers, and returning customers on weekly and monthly cadences.What You’ll Learn in This Episode:How Built Bar uses GMV Max to automatically scale top-performing affiliate videos and improve ROAS.Why treating TikTok as a discovery engine drives measurable lift across their e-commerce and retail channels, not just on-platform sales.How their team uses TikTok Shop’s customer analytics to monitor awareness, high intent, and new customer conversion in near real time.How combining organic-style creator videos with paid amplification builds trust, boosts engagement, and increases purchase intent.Why Built Bar focuses on operational readiness before scaling ads to ensure they can meet the surge in demand TikTok generates.---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Systemized Media is redefining home-service marketing by using TikTok to generate higher-quality leads and measurable business growth for HVAC and home service clients. President Gabriela Castelao shares how leaning into creative testing and lead generation campaigns, her team turned TikTok into a core growth driver for both their clients and their own business.Gabriela explains how Systemized Media leverages TikTok’s creator ecosystem and ad solutions to help traditional industries reach new audiences in more authentic, human ways. Through systematic testing, creative scaling, and participation in the TikTok Creator Challenge, the agency consistently achieves 10–20x ROI on campaigns while lowering client churn and improving retention across their portfolio.What You’ll Learn in This Episode:How Systemized Media achieved 10–20x ROI for HVAC and home-service clients through TikTokThe creative testing process that drives high-performing TikTok lead generation campaignsHow the TikTok Creator Challenge helps agencies scale content when clients can’t produce assetsHow TikTok positioning strengthened Systemized Media’s brand and client retention---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Carnegie Higher Ed connects the right prospective students with the right universities through digital strategy and enrollment marketing. In this episode, Amy Orlando, Director of Social Media Marketing at Carnegie Higher Ed, shares how her team leaned into TikTok early and built a full-funnel approach for clients that lowered cost per click by 75% while increasing clicks by 640%. Amy explains how the team integrated community interaction with traffic campaigns to unlock those results without a major budget lift.She breaks down how TikTok-specific creative workflows power their playbook, including TTO, TikTok Symphony, Spark Ads, and leveraging organic content for paid. Amy also covers how Carnegie tests new features and creative formats, helping clients reach prospective undergrads, grad students, and parents while positioning Carnegie as an innovator in higher ed advertising.What You’ll Learn in This Episode:How Carnegie Higher Ed used a full-funnel TikTok strategy to lower CPC by 75% and increase clicks by 640%.The role of a community interaction campaign alongside traffic campaigns to drive efficient performance with a minimal budget increase.How to build TikTok ad creative at scale using TTO, TikTok Symphony, Spark Ads, and organic-to-paid workflows.Why meeting audiences where they are on TikTok matters for undergrad, grad, and parent segments.---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From launching Barbie’s TikTok channel to generating 106 million views with a single interactive campaign, ATTN has redefined what creative storytelling looks like on the platform. The team’s transition from social publisher to full-scale TikTok studio and creative agency has produced standout campaigns that merge culture, community, and measurable performance. President Taryn Crouthers shares how ATTN’s bold, creator-led approach turned experimentation into industry-leading results.Taryn breaks down ATTN’s audience-first methodology, why niche communities are important, and how to empower creators of all sizes to lead the narrative. On the paid side, her team builds audience pools, retargets episodic viewers to future installments, and connects upper-funnel storytelling to lower-funnel outcomes through formats that can integrate commerce.What You’ll Learn in This Episode:How ATTN’s creator-led filter campaign produced 106M views, 239K engagements, and 17K earned postsHow to design briefs differently for macro and micro creatorsHow to use audience pools and retargeting to turn one strong episode into a growing viewership for an entire social showHow to set up a real two-way feedback loop with creators to improve performanceHow an audience-first, niche-community approach turns publisher learnings into repeatable TikTok playbooks for brands---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

TubeScience President and Co-Founder Philip Buerger shares how his team built a creative-first system that turns strategy into scalable results on TikTok. By tightly aligning creative testing with media buying and measurement, TubeScience has taken brands from zero to over $1M per month in TikTok spend while maintaining control of efficiency.Philip explains why TikTok is a powerful discovery channel for filling the top and middle funnels, how messaging can be transferred across platforms while keeping concepts native, and why weekly, hypothesis-driven sprints are important. He details their Smart Plus scaling setup, view-through aware measurement, and the discipline required to let algorithms optimize without daily “day trading.”What You’ll Learn in This Episode:How TubeScience takes brands from zero to over $1M per month in TikTok spend by aligning creative, media, and measurement.How to maximize results by isolating concepts in their own ad groups, learning variations, and migrating winners to Smart Plus.How to use proven messaging from other channels while building concepts natively for TikTok to win at upper and mid funnel.Why TikTok’s view-through conversions change budgeting and attribution, and how conversion studies reveal true lift.Tactics to protect efficiency, including limiting budget changes to 20%, giving learning time, and operating in weekly hypothesis-driven sprints.---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

The University of Phoenix is redefining how higher education connects with adult learners by tapping into TikTok’s full-funnel power. Ambeur Stevenson, Performance Marketing Manager, shares how the university reached 1 million followers by blending paid and organic strategies to authentically engage working professionals, parents, and career changers. Through strategic testing, audience expansion, and creative alignment, the University of Phoenix has seen measurable improvements in engagement, conversion rates, and cost efficiency.Ambeur explains how integrating TikTok’s brand performance testing and retargeting tools allowed the team to lower CPLs while expanding reach into new demographics, including 18–24-year-old learners exploring flexible education options. By aligning paid campaigns with organic storytelling, the brand amplified its student voices, optimized enrollment intent, and strengthened its mission to lead, inspire, and grow.What You’ll Learn in This Episode:How the University of Phoenix hit 1 million TikTok followers by combining organic and paid content strategiesThe full-funnel TikTok approach that improved conversion rates while lowering cost per leadWhy integrating retargeting and audience expansion became key growth levers for performanceHow the brand used creator-led and student-led content to authentically connect with new audiencesThe impact of reaching the 18–24 demographic on lead quality and long-term growth—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Net Conversion Analytics Manager, Alex Edwards, shares how the agency turned TikTok into both a growth engine for clients and a catalyst for stronger partnerships. By pairing creator-driven content through TikTok’s TikTok One with automation tools like Smart+, the team scaled creative output, reduced ad fatigue, and achieved 3x higher spend efficiency and 20%+ stronger CPA performance.Alex also breaks down how TikTok’s unique discovery mindset unlocked incremental audiences not found elsewhere, and how testing, data integration, and machine learning now power the agency’s approach to full-funnel success.What You’ll Learn in This Episode:How Net Conversion scaled creative production through TikTok OneHow testing and data-driven automation with Smart+ delivered 20%+ efficiency gainsHow creator-led content lowered CPAs and eliminated ad fatigueHow TikTok’s discovery-based audience unlocked incremental reach and conversionsHow success on TikTok deepened client relationships and expanded the agency’s book of business—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Aroma Concepts shattered expectations by achieving seven-figure sales within just 40 days of launching on TikTok Shop. Founder and Owner Sheraz Ishaque reveals how the key breakthrough came when Ishaque overcame initial hesitation about selling fragrances through TikTok LIVE, a category where customers typically want to try products first. His first 3 hour LIVE session generated five-figure sales, and on peak days, major LIVE sessions now deliver seven-figure sales within six to eight hours. This success was built on strategic influencer partnerships and leveraging the trust between creators and their audiences to drive authentic product reviews.What You'll Learn in This Episode:How Aroma Concepts achieved seven-figure sales within 40 days of launching on TikTok ShopThe strategy behind generating five-figure sales in the first 3 hour TikTok LIVE sessionHow to overcome category challenges by building trust through influencer partnerships and authentic reviewsThe approach to scaling TikTok LIVE sessions to deliver seven-figure sales in six to eight hours—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

From zero to 1.3 million followers, Curio has helped brands achieve explosive growth through TikTok’s short-form power. Founder Josh Aven shares how his Los Angeles-based agency turned brands with no TikTok presence into viral engines while driving a 15:1 ROAS and 10x revenue growth for one of the top-performing TikTok Shops in the U.S.Josh breaks down how his team leverages TikTok’s trend cycles, creator-led storytelling, and data-driven planning to outperform expectations. From building a rebrand that hit 4x its impression goal to achieving an annual benchmark by May, he reveals how Curio’s agile creative process and close collaboration with TikTok have made the platform an unmatched growth channel for both Fortune 50 clients and fast-scaling DTC brands.What You’ll Learn in This Episode:How Curio grew a client’s TikTok account from 0 to 1.3M followers in 18 monthsThe strategy behind driving a 15:1 ROAS and 10x revenue growth through TikTok ShopHow to build high-performing creative by testing short-form content and following trend signalsWhy rebrands that blend music, messaging, and visual storytelling can 4x impression goalsHow strong relationships with TikTok reps and internal teams unlock ad credits and campaign advantages—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Sightly turned a TikTok trend into a measurable growth engine that tripled CTR and doubled a client’s followers in one campaign. Senior Director of Partnerships and Business Development Maeve Gordon shares how the team uses TikTok’s culture-first signals and APIs to help brands act fast, stay relevant, and turn real-time moments into performance results.By layering TikTok’s organic, discovery, and mentions APIs with TikTok One, Gordon and her team built a moment marketing system that captures cultural momentum before competitors do. From 3x engagement for beauty partners to 4x CTR lifts in automotive, Sightly’s agile approach shows how acting on TikTok insights can translate directly into revenue growth.What You’ll Learn in This Episode:How Sightly capitalized on a TikTok trend to align with a CPG brand’s KPIs and deliver 3x CTR and 2x follower growthHow to combine internal data with TikTok’s Organic API to spot cultural shifts early and move from insight to activationHow to use TikTok One and micro influencers around beauty trends to unlock 3x engagement with authentic contentHow to leverage Discovery and Mentions data to capture intent spikes and drive up to 4x CTR for categories like automotiveHow brand mentions and conversations can reveal real-time creative opportunities, turning cultural chatter into strategic action—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Lavashak founder Nima Adelkhani shares how a single organic creator moment ignited a wave of 3 billion impressions on TikTok, shifting the brand from a Persian-community niche to national demand. He breaks down the systems behind onboarding roughly 7,000 affiliates, amplifying top posts with Spark codes, and using GMV Max to accelerate what’s already working. Since that first spike, the team has shipped nearly 130,000 orders and now attributes about 80% of sales to TikTok.Nima explains how creator-led content and affiliate automation lowered customer acquisition costs into the single digits compared to the $30 to $50 range he sees on other platforms. He outlines how Lavashak evaluates when to boost with paid ads and how one passionate micro-affiliate generated about $100,000 in GMV by posting authentic, experimental content that viewers trust.What You’ll Learn in This Episode:How a creator with 5,000 followers sparked 12 million views in a week and helped kick off a path to 3 billion total impressions.The process Lavashak used to onboard around 7,000 TikTok affiliates and send samples at scale to fuel consistent posting.How to spot your top 5–10% organic performers and turn them into high-impact adsHow to launch new products with GMV Max and keep it running on autopilot while you manage operations—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

InstaBomb founder Casey Dalton shares how a homegrown kitchen hack turned into a 90% TikTok-powered business. What started as a mom’s solution to make healthy, all-natural meals easier, vegan-friendly “food bombs” filled with global spices, quickly found its audience through creator demos, organic storytelling, and community feedback that shaped everything from packaging to product development.Casey breaks down how TikTok creators helped demystify a complex product, why real-time engagement replaced traditional focus groups, and how automation through GMV Max dropped customer acquisition costs. With TikTok serving as both launchpad and learning lab, InstaBomb built a thriving business grounded in authenticity, cultural connection, and efficiency.What You’ll Learn in This Episode:How creator-led storytelling helped customers instantly “get” a new product conceptWhy TikTok’s comment sections became InstaBomb’s live focus group for packaging and flavor innovationHow GMV Max automation lowered CPA from $30 to $4 and unlocked sustainable scaleThe role of authentic, everyday creators in driving trust and repeat purchasesWhy InstaBomb sees TikTok not as a platform but as the cultural crossroads where community meets commerce—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Dr. Anish Nanda, Director of E-Commerce at GuruNanda, shares how the family-run wellness company turned TikTok Shop into a powerful growth engine that bridges online discovery and offline retail. Known for its natural oral-care products and mission to “bridge the gap” between premium quality and everyday affordability. From viral creator videos and affiliate partnerships to fulfillment and retail expansion, Dr. Nanda breaks down how TikTok helped transform GuruNanda from a DTC favorite into a national retail player, even helping secure shelf space at Target.What You’ll Learn in This Episode:How GuruNanda leveraged TikTok Shop to reach hundreds of thousands of new customersThe affiliate marketing strategy that now drives more than 90% of salesWhy fulfillment by TikTok became a key unlock for operational scaleHow TikTok’s creator-driven discovery fuels both e-commerce and retail growthThe lessons behind turning viral moments into lasting brand visibility and trust—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

MaryRuth’s has turned TikTok Shop into its fastest-growing sales channel ever by combining 24/7 LIVE streaming, large-scale creator seeding, and automated ad solutions like GMV Max. Chief Revenue Officer Jay Hunter shares how TikTok has become the brand’s number one awareness driver, fueling cross-channel lift across Amazon, retail, and DTC. By investing heavily in creator partnerships and letting the algorithm optimize ad spend, MaryRuth’s has built a sustainable growth engine powered by both authenticity and performance.Jay breaks down how his team built a constant content pipeline by sending out thousands of products weekly to creators, generating a steady flow of authentic reviews, unboxings, and testimonials. This strategy, combined with around-the-clock LIVE streaming and smart ad amplification, has made TikTok central to the company’s record-breaking year. Today, roughly 90% of MaryRuth’s TikTok sales are ad-influenced, proving that community, creators, and intelligent automation can work together to scale a wellness brand faster than ever before.What You’ll Learn in This Episode:How MaryRuth’s made TikTok Shop its fastest-growing channel in company historyThe 24/7 LIVE streaming strategy that builds constant community engagement and salesHow 90% of TikTok sales are ad-influenced through GMV MaxHow product seeding thousands of units weekly fuels affordable, authentic creator contentThe feedback loop that turned creator insights into top-selling SKUs and new product innovations—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Daily Nouri has transformed their gut health business by leveraging TikTok's educational power and advertising capabilities to reach millions of consumers. Founder and CEO Caroline Carralero reveals how her strategic approach to TikTok advertising resulted in a hundred-fold increase in video views and engagement, while simultaneously driving traffic across their omni-channel business including national retail partners.Carralero's success stems from recognizing TikTok's unique ability to educate consumers while building brand awareness for the probiotic and prebiotic category. By partnering directly with TikTok's ads team and utilizing automation and affiliate models, Daily Nouri has created a dynamic content strategy that delivers both educational value and measurable business results across multiple channels.What You'll Learn in This Episode:How Daily Nouri achieved a hundred-fold increase in video views and engagement through TikTok advertisingThe strategy behind using TikTok to educate consumers about health in the gut microbiome spaceHow to leverage automation and affiliate models in partnership with TikTok's ads team for better resultsThe approach to driving millions of impressions across TikTok, website, and national retail partnersHow to create diverse, educational content that entertains while building trust in the health and wellness category—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Hello Cake is rewriting the rules of brand growth by using TikTok to spark real conversations around sexual wellness and turn them into measurable business results. SVP of Paid Media & Analytics Amanda Liu and VP of Digital Product Mikayla Markrich share how the brand’s TikTok-first creative strategy, full-funnel testing, and data-driven experimentation have made the platform a key driver of baseline growth across every channel.By combining creative agility with performance discipline, Hello Cake has built a system that blends organic virality, audience education, and long-term demand generation, proving that authentic storytelling can be just as powerful as conversion-focused campaigns.What You’ll Learn in This Episode:How Hello Cake uses humor and authenticity to spark meaningful conversations and drive brand affinityThe TikTok-first creative workflow powering faster testing and cross-platform successHow organic virality fuels performance and lifts overall business growthWhy Hello Cake treats TikTok as a full-funnel ecosystem, not just a conversion toolThe strategy behind building sticky email funnels and long-term demand from top-of-funnel engagementHow to leverage TikTok's spontaneous virality and creative tools for authentic brand expression—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Peta Jane Beauty has built a profitable TikTok advertising strategy that consistently delivers at least 3x ROAS while scaling their self-tanning business. Managing Partner Alex Samusevich and Founder Peta Murgatroyd share how their strategic approach to TikTok advertising, combined with affiliate partnerships and creator content, creates a powerful system that feeds their advertising machine with high-performing creative assets.Their breakthrough moment came when a single piece of creator content drove them to sell two months worth of inventory in just two days, but the real value lies in their systematic approach to profitable scaling. Through content creation at scale and strategic advertising amplification, Peta Jane Beauty has built a sustainable growth engine that delivers strong ROAS while creating spillover effects across other channels like Amazon.What You'll Learn in This Episode:How Peta Jane Beauty maintains at least 3x ROAS through strategic TikTok advertising and affiliate partnershipsThe system behind selling 2 months of inventory in 2 days through explosive creator contentHow to use affiliate and creator partnerships to feed your advertising machine with winning creative assetsThe importance of content creation at scale for testing and optimizing advertising performanceHow TikTok success creates spillover effects that drive growth on Amazon and other channels—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Kainan Pires, founder of Wingz Media, reveals how his agency helps CPG and food & beverage brands achieve measurable growth by rethinking acquisition as a full-funnel system, spanning creative, media, and landing page strategy. Rather than treating each channel in isolation, Wingz Media unifies content creation, audience targeting, and conversion optimization to accelerate learning and scale efficiently. Through this holistic approach, one client saw a 30% drop in CPA and a 50% decrease in add-to-cart costs, proving that full-funnel thinking—paired with creator-driven storytelling, can outperform traditional performance tactics.What You’ll Learn in This Episode:How integrating creative, media, and landing page strategy drives faster learning and stronger resultsThe testing frameworks Wingz Media uses to identify winning creatives and scale efficientlyHow creator-led storytelling builds trust and accelerates conversion at every funnel stageThe role of TikTok Shop and UGC in speeding up content velocity and campaign iterationKainan’s playbook for brands: how to evolve from ad execution to full-funnel growth orchestration— This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Horizon Next has mastered the art of turning TikTok into a full-funnel performance engine. Paid Social Performance Lead Cerise Vazquez Wright shares how her team combined Smart+, Spark Ads, search, and LIVE to drive results that outperformed traditional brand channels.Smart+ campaigns streamlined targeting and creative delivery, helping the agency reduce costs and improve ROAS. Spark Ads attached to branding campaigns turned awareness into measurable action, driving cost per bookings that were 60% stronger than other brand channels. TikTok search campaigns captured intent with click-through rates 25% higher than competitors, while TikTok LIVE even unlocked surprising lower-funnel conversions like app signups.When you layer TikTok’s solutions across the funnel, you don’t just engage users, you transform outcomes.What You’ll Learn in This EpisodeHow Smart+ automation improved efficiency and performance at scaleWhy Spark Ads layered on brand campaigns delivered 60% better cost per bookingsHow TikTok search campaigns drove 25% higher click-through rates than other platformsThe role TikTok LIVE can play in conversions and app signupsHow Horizon Next reframed TikTok as a top performance channel, not just an engagement platform—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Skinn Cosmetics turned complexity into clarity by narrowing their wide product lineup down to six hero products that became the center of their TikTok strategy. By pairing this focus with TikTok LIVE selling, affiliate seeding, and direct founder engagement, the brand built powerful momentum and drove sellouts like their Lipstick X launch in under an hour. The impact didn’t stop on TikTok, their strategy sparked a halo effect across Amazon, DTC, and retail channels, proving that the right hero products can unlock growth everywhere.What You’ll Learn in This Episode:How Skinn Cosmetics sold out Lipstick X in under one hour on TikTok LIVEWhy focusing on six hero products amplified discovery and conversionsThe role of affiliate seeding and founder engagement in building trust and momentumHow TikTok’s discovery power creates a measurable halo across other sales channels—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Topicals didn’t just run ads on TikTok, they built a growth engine. President Sochima Mbadugha and Head of Growth Helena Youhana share how the brand tapped into TikTok’s creator community to spark awareness, opened their affiliate program to let the flywheel spin, and then used GMV Max and TikTok Shop to turn that momentum into record-breaking sales. The result: 50% month-over-month growth and ROAS that beat their goals.What makes their story stand out is how human it feels. They started with trusted experts to build credibility, then let affiliates tell real stories with before/afters and routines, and finally retargeted warmed-up shoppers with conversion campaigns. That mix not only drove efficiency but unlocked new audiences, including men who had never been part of the conversation before.What You’ll Learn in This Episode:How Topicals staged the funnel step by step: experts → affiliates → GMV MaxThe creative hooks that actually move buyers (before/afters, ingredient deep-dives, real routines)How affiliates can turn a good product into a movement—and a growth driverWhy it pays to measure beyond ROAS, from brand search to retail liftHow TikTok opened the door to new audiences, especially men, with authentic creator-led contentHow GMV Max campaigns helped Topicals surpass their 2x ROAS targets on TikTok Shop—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Morphe has transformed their TikTok strategy into a growth powerhouse by putting community at the center of every product launch. In Q1 2025 alone, they achieved triple-digit growth in both video views and engagement while maintaining a 54x return on their earned media value to spend ratio.Their success stems from a full-funnel approach that combines creator partnerships, real-time consumer feedback, and strategic use of TikTok Shop for direct conversions. By discovering and amplifying creators who already authentically love their products, Morphe has built a sustainable system that drives both brand awareness and sales performance.What You'll Learn in This Episode:How Morphe achieved a 54x EMV to spend ratio through strategic creator partnershipsThe full-funnel TikTok advertising approach that drove triple-digit growth in Q1 2025How to discover and nurture UGC creators who already authentically use your productsThe 360-degree launch strategy that turns product releases into viral momentsHow real-time feedback from TikTok helps improve product launches and business decisions—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Bijan Malaklou, who leads social and creative services at Vuja Dé Digital, represents the evolution of performance media agencies that are embracing TikTok's unique discovery-commerce engine. As a performance media company enabling expected growth in unexpected ways, Vuja Dé Digital recognized TikTok's ability to connect with audiences more authentically than other platforms.In this episode, Bijan explains how TikTok's contextual environment enables real-time trend participation that doesn't exist on other platforms. He shares their evolution from traditional campaign metrics to holistic business outcome measurement, and discusses how Tiktok’s automation tools have transformed the agency's role from campaign management to strategic partnership focused on overall client growth.What You'll Learn in This Episode:How Vuja Dé Digital leverages TikTok's discovery-commerce fusion to reduce customer journeys from 12 steps to 2-3 stepsThe strategy of approaching audiences as cultural insiders through trend-based, contextually relevant content creationWhy 96% of TikTok's influence goes unaccounted for in traditional attribution tools and how to measure true business impactHow to validate creator partnerships based on business outcomes rather than just organic reach metricsThe evolution of agency value from hands-on campaign management to strategic business outcome achievement in the automation era—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Sabrina and Joseph Main, co-founders of Trademark Beauty, transformed their family-owned, bootstrapped hair tools startup into a thriving business by leveraging TikTok's comprehensive ecosystem. Creating affordable yet premium hair tools using high-end manufacturers, the sibling duo launched in 2019 and joined TikTok in 2020, where they discovered a platform that perfectly aligned with their content-forward, educational approach to business.What You'll Learn in This Episode:How Trademark Beauty achieved 60% year-over-year growth by leveraging TikTok's integrated platformThe strategy behind using GMV Max to automatically optimize ad spend toward high-performing content and creatorsHow TikTok Shop's interactive and informative style of connecting with buyers led to reduced return ratesThe impact of using TikTok for targeting messaging to browsers and recent purchasersHow participating in consistent TikTok campaigns and utilizing platform-specific features drives significant sales spikes—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Hearst Magazines has proven that listening to your audience pays off with concrete results. Their Blind Date series achieved 3 TikTok videos in a row that each hit a million views, demonstrating the power of audience-first content creation.Beyond organic success, Hearst Magazines has found ways to improve advertising performance while reducing spend across their magazine brands. By aligning editorial content with branded partnerships and focusing on native storytelling, they're delivering better results for advertisers while building stronger audience connections.What You'll Learn in This Episode:How Cosmo's Blind Date series achieved three TikTok videos in a row that each hit a million viewsThe strategy behind building specific brand identities (Cosmo for relationships, Seventeen for growing up)The strategy behind improving ad performance while reducing spend through content alignmentWhy native storytelling works for both editorial content and brand partnerships on TikTokThe importance of creating relatable ad content that connects with editorial topics---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Nancy Anderson, Founder and President of Natal App, and Virginia Triplett, Head of Marketing, discovered that TikTok's ability to immediately reach new audiences organically made it the perfect platform for their science-backed pregnancy and postpartum fitness programs. Serving women who are thinking about conceiving, currently pregnant, or have been pregnant, Natal App recognized TikTok's demographic shift during COVID as their target audience matured into the platform.In this episode, Nancy and Virginia share how their full-funnel strategy of incorporating educational, entertainment, and sales content into their paid campaigns resulted in a remarkable 75% reduction in CPAs, and why they view TikTok as their future. What You'll Learn in This Episode:How Natal app achieved a 75% reduction in CPAs by blending educational, entertainment, and sales content in their TikTok campaignsThe strategy of providing immediate value through actionable health tips to build trust with women facing medical dismissalHow one organic C-section recovery video drove hundreds of direct app signups before any paid promotionThe long-term perspective of investing in TikTok as a platform where their future target demographic is already building relationships—This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.

Andres Ramos, Creative Marketing Director at Juvenon, transformed the health supplement brand's advertising approach by leveraging TikTok Shop's affiliate program to create an "army of creative testers." In this episode, Andres explains how TikTok's genuine consumer connection has created a measurable halo effect across Juvenon's other sales channels, with a 10-20% increase and significantly lowered CPAs on other platforms. He shares how their approach to creator partnerships has exponentially multiplied their testing capabilities, allowing them to experiment and find the best ways to communicate their unique value to consumers. To top it off, GMV Max has already delivered 20% growth despite being in the early stages of their TikTok Shop journey.What You'll Learn in This Episode:How Juvenon scaled from creating 20-30 pieces of content weekly to 50-100 by leveraging TikTok’s affiliate networkThe measurable 10-20% sales increase across other platforms (Shopify, Amazon) attributed to TikTok Shop activityWhy giving creators the same script but allowing their unique interpretations creates exponentially more effective ad variationsThe strategy behind Juvenon's early 20% growth with GMV Max and their plans to test Smart Plus for further expansion---This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance. All claims related to brand products including, without limitation, the effectiveness, sales, or quality of such products are brand-reported and not endorsed or verified by TikTok.