EPISODE · Jan 26, 2023 · 17 MIN
How Amazon has ruthlessly removed friction to encourage customers to come back for more
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon Prime - discover how these features rooted in behavioral science keep customers coming back for more.
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How Amazon has ruthlessly removed friction to encourage customers to come back for more
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This episode was published on January 26, 2023.
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