How Amazon PPC Bid Multipliers Skew Your True Return

In this episode of Performance Marketing with Fexingo, Lucas and Luna drill into a blind spot that most Amazon sellers never catch: the way bid multipliers interact with placement adjustments to quietly distort reported ROAS. Using a concrete example of a seller running a 50 percent top-of-search multiplier alongside aggressive placement bids, they show how the math can flatter your numbers while your real margin erodes. They also unpack the difference between reported and attributable return, why auction dynamics change when you stack multipliers, and how to build a simple sanity check that reveals the truth. If you are scaling Amazon PPC in 2026, this is the episode that saves your next campaign review. #AmazonPPC #PPC #ROAS #BidMultipliers #AdPlacement #PerformanceMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonAdvertising #AuctionDynamics #Attribution #AdSpend #DigitalMarketing #PaidAds #DirectResponse Keep every episode free: buymeacoffee.com/fexingo