How An Infrastructure Skyrocketed This Franchise

Summary: Maya Rickcliff accidentally stumbled into fluid art as a hobby, and built a successful business around it. She then turned to franchising to make it grow. Key Points: The infrastructure and support provided to franchisees contributed to rapid growth One of the first hurdles in franchising is choosing franchisees wisely Maya is invested in building the brand and working with franchisees Personal relationships and trust are key components of success in franchising Making good business decisions requires emotional control and being able to respond rather than react to challenges About Maya: Maya Ratcliff began her art career helping people with brain injuries delve into their artistic talents as therapy. She eventually developed her proprietary method of fluid art using acrylic paints and a special pouring medium while working from her home and area resorts. As word spread by students thrilled at seeing what they could create, the demand for her classes grew. Maya opened the first Hawaii Fluid Art studio in Waikoloa, Hawaii, where her fluid art technique is now taught during multiple daily classes. Hawaii Fluid Art was founded in 2019 and currently has over 200 locations sold across the US. Small groups, large groups, birthday parties, and corporate events are offered at Hawaii Fluid Art. Website: www.hawaiifluidart.com About Susie: After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities. When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that! At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape. At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals. Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out. Website: https://www.visions2images.com/