How & Why Dunkin' Benelux Is Investing In & Fueling Growth With "Flavor"

EXCLUSIVE: Dunkin' Benelux's Nacho Carnes reveals how they transformed bankruptcy into rapid growth through flavor-focused strategy and data-driven personalization.From the VusionGroup Podcast Studio at NRF Europe, Nacho shares the remarkable turnaround story with us including:✅ How "flavor as strategy" differentiates them from competitors✅ Dubai chocolate donuts and donut printing for personalization✅ Individual QR code promotions based on customer engagement levels✅ First-time Digital Out of Home and Connected TV campaigns✅ Why incrementality beats attribution for measuring true ROI✅ Breaking down data silos to create unified customer profiles✅ Company ownership strategy vs. franchising for data controlThe transformation: From bankruptcy to weekly growth through cultural research, technology infrastructure, and personalized customer experiences.🎯 Perfect for: QSR operators, franchise leaders, data strategists, and anyone interested in post-crisis business transformation.#DunkinBenelux #QSRStrategy #FlavorStrategy #DataPersonalization #RetailTransformationThis podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacy