How and Why to Build an Email List

As much as I love social media, I also know that it's equally important to have a solid email marketing strategy. There's something really powerful about owning your own email list. I feel the same way about content. You want to own your content, you want to integrate social media, but you also want to have a strong email list that you have built and cultivated. I want to encourage you to start thinking about building your email list and this episode is going to give you some tips, a little bit of my lessons learned, why I think it's important and just a few strategies for you as you are thinking about building your list going forward. Lessons learned: • You have to start now. Start with where you are at. • Just like any other marketing, email marketing is all about being intentional. • Don’t spam. Don’t buy lists. • Consider creating a lead magnet and a landing page to build your list. Additional resources: • Video: Katie Lance at Genuine Hustle Event – Advance Email Marketing to Reach Your Community • Video: How to Create and Execute the Perfect Lead Magnet Program | Katie Lance at Inman Connect New York • Mailchimp • Leadpages • Our Content Grid • Our Free Resource Library • Do you have ideas for topics for our podcast for 2020? Email me at [email protected] • Visit me at KatieLance.com for more info about my speaking, consulting and our #GetSocialSmart Academy (use the promo code PODCAST to save $30/month) • Follow me on Instagram for more behind-the-scenes into my life and business @katielance (Enjoying this podcast? Tag me on IG and let me know!)