The Katie Lance Podcast

What apps do you actually need to create great social media content?In this video, I’m sharing the content creation apps I use just about every day on my iPhone - from recording and editing videos to creating Reels, organizing B-roll, repurposing content and using AI to speed up my workflow.The good news? You don't need dozens of apps to create great content!I’m a big believer in keeping your content creation process simple. Your phone can do a LOT on its own, and a few go-to apps can make creating, editing and repurposing content so much easier.In this podcst, I share how I use:📱 DualShot Recorder to record horizontal and vertical video at the same time🎥 My iPhone camera for quick videos and B-roll✂️ CapCut for video editing, templates and transitions📸 Instagram and TikTok's native creation tools💼 LinkedIn for repurposing short-form video▶️ YouTube and YouTube Studio for uploading and checking analytics🎨 Canva for downloading graphics and carousels I've created🤖 ChatGPT and other AI tools for captions, ideas and content supportI also share some of my favorite simple content workflows - including how I organize B-roll, batch four or five videos at once, turn everyday moments into content and repurpose one video across multiple platforms.If you're a Realtor, small business owner or content creator who feels like content creation takes way too much time, I hope this gives you a few ideas to simplify your process!👍 If this video was helpful, like, subscribe and share it with someone who could use it.CONNECT WITH KATIE:📲 Instagram: https://www.instagram.com/katielance/🎥 YouTube: https://www.youtube.com/katielance🎙️ Watch on YouTube: https://youtu.be/jImf4o4BmA4 💡 Free resources: https://katielance.com/freebies📅 Free Content Grid: https://katielance.com/contentgrid✨ #GetSocialSmart Academy: https://katielance.com/academy🎤 Hire Katie to speak: https://katielance.com/speaking#ContentCreation #SocialMediaTips #VideoMarketing #RealtorMarketing #ContentCreator

What if the biggest change in your marketing wasn't learning another social media hack... but gaining the confidence to simply show up?In this #GetSocialSmart Academy Spotlight, Katie Lance sits down with longtime Academy member Joanne Powell, Managing Broker with Berkshire Hathaway HomeServices serving Clark County and Southwest Washington.Joanne has been part of the #GetSocialSmart Academy since 2019, and in this conversation she shares how consistency, authenticity, and community have transformed not only her marketing—but also her confidence.You'll hear why she stopped chasing algorithms, how she repurposes content to save time, and why her clients appreciate seeing the real person behind the real estate business.In this interview you'll learn:• Why "done is better than perfect" became Joanne's marketing mindset• How authentic content builds stronger client relationships• Why engagement isn't the only measure of success• The power of repurposing your content• How the Academy community keeps members motivated and learning• Why consistency beats chasing every new social media trend• Joanne's advice for Realtors who are thinking about joining the Academy💬 We'd love to hear from you:What has helped build your confidence with social media? Let us know in the comments below!🏡 Connect with Joanne Powell:🌐 Website: https://jopowellrealestate.com/📸 Instagram: https://www.instagram.com/joannepowell_realtor/Katie's Resources and Links:👇 Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academy🎁 Get my FREE Content Grid:https://www.katielance.com/contentgrid🌐 Website:https://www.katielance.com🎤 Hire Katie to Speak:https://www.katielance.com/speaking📸 Instagram:https://www.instagram.com/katielance👍 Facebook:https://www.facebook.com/katielanceconsulting💼 LinkedIn:https://www.linkedin.com/in/katielance▶️ Subscribe for weekly practical social media, AI, Canva, YouTube, and marketing strategies to help you build relationships, stay consistent, and grow your real estate business.00:00 Welcome and Introduction00:29 How Joanne Found Academy01:03 Community and Learning Benefits01:55 Confidence and Authentic Marketing03:16 Content Calendar and Repurposing04:21 Advice for Fence Sitters05:12 Learning Mindset and Mastermind06:00 Connect with Joanne and Wrap Up#GetSocialSmart #RealEstateMarketing #Realtor #SocialMediaMarketing #KatieLance

Did you know you can now link one Instagram Reel to another?This new Instagram feature is simple to use, but most people have no idea it's there. In this video, I'll show you exactly how to link a Reel during the publishing process, why it matters, and how it can help keep people watching more of your content.Instead of creating random one-off posts, think about your Reels like a playlist. When you connect related videos together, you create a better experience for your audience and give people another reason to stay on your profile.In this video you'll learn:• How to use Instagram's new Link Reel feature• Where to find it when publishing a Reel• Why linking related videos can increase engagement• How to create content that works together• Simple ideas for Realtors, business owners, and entrepreneursIf you're looking for practical social media tips that actually save you time, you're in the right place!👇 Did you know about this feature? Let me know in the comments!⭐ Free Content Grid:https://www.katielance.com/contentgrid❤️ Join the #GetSocialSmart Academy:https://www.katielance.com/academy🎤 Book Katie to Speak:https://www.katielance.com/speaking📸 Instagram:https://www.instagram.com/katielance💼 LinkedIn:https://www.linkedin.com/in/katielance🌐 Website:https://www.katielance.comDon't forget to like this video, subscribe, and share it with someone who could use this tip!00:00 Link Reels Feature00:04 How to Link a Reel00:32 Choosing Related Reels00:54 Build a Content Playlist01:25 Why It Boosts Views01:40 New Update and CTA01:56 About Katie Lance02:13 Final Thoughts

Feeling like social media has become a full-time job?In this episode of The Katie Lance Podcast, I sit down with my longtime friend Kelly Noble Mirabella to talk about her new book, The No Burnout Batching System, and how Realtors can create consistent content without working around the clock.Kelly shares the exact mindset and systems that helped her recover from burnout, build a four-day workweek, and create months of content in advance—all while growing her business.If you've ever felt overwhelmed trying to keep up with social media, this conversation is packed with practical ideas you can implement right away.In this episode we discuss:• Why working harder isn't the answer to better marketing• The content batching system every Realtor should use• How to create a month of content in just one or two days• The biggest mistakes agents make with social media• Why you don't need fancy equipment or perfect videos• Building a library of local B-roll• Creating content that actually helps buyers and sellers• Using AI to speed up content creation—without sounding like AI• How to create better hooks and scripts with Claude and ChatGPT• Why your niche matters more than ever• Setting boundaries that help you avoid burnout• The power of planning ahead and staying consistentOne of my favorite reminders from Kelly:"Consistency and frequency are not the same thing."You don't need to post every day. You need a simple system you can actually stick with.⭐ Connect with Kelly Noble MirabellaBook: https://a.co/d/08BHv2GFWebsite: https://www.stellarmediamarketing.comInstagram: https://instagram.com/stellar247Content Media Day package: https://www.stellarmediamarketing.com/content-media-day👇 Ready to simplify your social media?Join the #GetSocialSmart Academy: https://www.katielance.com/academy📥 Download my FREE Content Grid:https://www.katielance.com/contentgrid🎤 Hire me to speak:https://www.katielance.com/speaking📚 Free Resources:https://www.katielance.com/freebies

Did you know you can now reorder your Instagram grid without editing, deleting, or pinning your posts?This is one of my favorite Instagram updates because it gives you more control over how your profile looks when someone visits your page. Instead of being stuck with the order you originally posted, you can now move your best-performing content, organize a series, highlight evergreen posts, or push older content further down your grid.In this video, I'll show you exactly how to use Instagram's Reorder Grid feature, where to find it, and why I think every Realtor, entrepreneur, and small business owner should be taking advantage of it.You'll learn: • How to reorder your Instagram grid step-by-step • Where to find the Reorder Grid feature • How to move posts without editing or pinning them • Why bringing older content back to the top can increase engagement • How to organize educational content, listings, and personal posts • What to do if you don't see the feature yetOne of my favorite strategies is moving older posts that already performed well back into my top 9-12 posts. It's an easy way to give great content a second life without creating anything new.Watch this episode on YouTube: https://youtu.be/GDyD3wO5eacHave you tried reordering your Instagram grid? Let me know!👇 Helpful Resources🎁 Free Content Grid:  https://www.katielance.com/contentgrid❤️ Join the #GetSocialSmart Academy: https://www.katielance.com/academy🎤 Hire Katie to Speak: https://www.katielance.com/speaking📺 Subscribe on YouTube: https://www.youtube.com/@KatieLance📸 Follow me on Instagram: https://www.instagram.com/katielance🌐 Website: https://www.katielance.comIf you found this helpful, be sure to like this video, subscribe, and share it with someone who wants to work smarter on Instagram!

Starting a real estate business can feel overwhelming—especially when you're trying to figure out social media, video marketing, and how to stand out online.In this #GetSocialSmart Academy Spotlight, I sit down with Academy member Barbara Farrand, a Realtor serving Fort Myers, Naples, Bonita Springs, and Southwest Florida.Barbara shares what led her to join the Academy, how she went from feeling shy on camera to confidently creating content, and why embracing the mindset that "done is better than perfect" completely changed her approach to marketing.In this interview we discuss:✅ What inspired Barbara to join the #GetSocialSmart Academy✅ Building confidence with social media and video✅ Why community and accountability matter✅ Learning to stop chasing perfection✅ Creating authentic content that builds relationships✅ Practical marketing strategies for Realtors✅ Why Barbara believes the Academy has been one of the best investments in her businessIf you've ever felt overwhelmed by social media or unsure where to start, I think you'll really relate to Barbara's story.⭐ Learn more about the #GetSocialSmart Academy: https://www.katielance.com/academy🎁 Grab my FREE Content Grid: https://www.katielance.com/contentgrid🎤 Interested in having me speak at your next event? https://www.katielance.com/speaking📺 Subscribe on YouTube: https://www.youtube.com/@katielance📸 Follow me on Instagram: https://www.instagram.com/katielance💼 Connect on LinkedIn: https://www.linkedin.com/in/katielance🌐 Visit my website: https://www.katielance.com🌐 Connect with Barbara here:https://www.instagram.com/farrand_barbarahttps://www.facebook.com/[email protected]

With so many new AI tools launching every day, it can feel like everyone wants another monthly subscription.So, what is actually worth paying for?In this video, I’m sharing the AI tools I currently pay for as a small business owner and content creator – including ChatGPT, Gemini, Canva, Descript, CapCut and a few platforms that have AI features built into them.I’m also sharing how I use these tools in my business, which AI features save me the most time and why I’m not paying for every popular tool on the market.For me, AI is not about replacing my voice, my content or my creativity. It is about saving time, improving the content I am already creating and helping me work more efficiently while still showing up as myself.In this video, we’ll talk about:• Why I continue to pay for ChatGPT• How Gemini fits into our Google Workspace• The Canva AI tools I use most often• How Descript saves me hours editing videos and podcasts• Whether CapCut counts as an AI tool• The AI features included in Kajabi and Zoom• Why I am not currently paying for Claude• The difference between creating with AI and optimizing with AI• Why you should never blindly copy and paste AI-generated content• The importance of discernment when using AI for your marketingI would love to hear from you: Which AI tools are you currently paying for? Which ones are completely worth the investment – and which ones have you canceled?Also, should I finally upgrade to the paid version of Claude? Send me a DM!Want help creating a social media and AI strategy that still sounds and feels like you? Join us inside the #GetSocialSmart Academy!❤️ Join the #GetSocialSmart Academy: https://katielance.com/academy📅 Download my free Content Grid: https://katielance.com/contentgrid🎤 Hire me to speak at your next event: https://katielance.com/speaking🎥 Subscribe to my YouTube channel: https://www.youtube.com/@KatieLance📲 Follow me on Instagram: https://www.instagram.com/katielance🌐 Learn more: https://www.katielance.com📺 Watch this episode here: https://youtu.be/W_3mOq59jWk

If you've ever wondered whether investing in your marketing, social media, and AI skills is really worth it, this interview is for you.In this Academy Member Spotlight, I sit down with Tara Robinson of RE/MAX First Choice Realty in Savannah, Georgia. Tara shares how joining the #GetSocialSmart Academy helped simplify her marketing, save valuable time, build confidence with social media, and embrace AI tools like Claude to grow her business.Whether you're a Realtor who struggles with consistency, wonders what to post, or feels overwhelmed by all the changes happening in social media and AI, Tara's story will inspire you.In this interview, you'll learn:✔️ Why Tara joined the #GetSocialSmart Academy✔️ How the monthly content calendars save her hours every month✔️ Why community matters more than ever✔️ How Claude AI became a complete game changer✔️ How AI helps with YouTube scripts, marketing, and content creation✔️ Advice for Realtors who feel overwhelmed by social media✔️ Why continuing education is one of the best investments you can makeIf you've been thinking about becoming more consistent with your content, this conversation is full of practical encouragement and real-world advice.Learn More:✨ Join the #GetSocialSmart Academy:https://katielance.com/academyConnect with Tara Robinson:🌐 https://www.mysavannahdreamhome.com📸 https://www.facebook.com/TaraRobinsonSellsHomes/👍 https://www.instagram.com/thetararobinsonteam/Connect with Katie:🌐 Website:https://katielance.com🎁 Free Content Grid:https://katielance.com/contentgrid🎓 #GetSocialSmart Academy:https://katielance.com/academy🎤 Hire Katie to Speak:https://katielance.com/speaking📸 Instagram:https://instagram.com/katielance▶️ YouTube:https://youtube.com/@katielance

Everyone seems to be talking about AI, automation, and the latest marketing tools—but what if you're still not comfortable recording a simple video?In this episode, I'm sharing an honest conversation about one of the biggest challenges I see among real estate professionals today: the fear of getting on camera. If you've been telling yourself you're "not a video person," this episode is for you.I share practical, encouraging advice to help you build confidence one small step at a time—including why one-to-one videos are the perfect place to start, why you don't need fancy equipment or a perfect script, and how authenticity will always outperform perfection.We'll also talk about:Why confidence comes from doing, not waitingHow to practice video without posting publiclyWhy one-to-one videos can help you build confidence quicklyMy simple approach to recording content without overthinking itHow batching videos can save you time and reduce stressWhy your clients want to connect with the real you—not a polished influencer version of youIf you've been waiting until you feel "ready" to start creating video, I hope this episode encourages you to simply hit record. Your future clients don't need perfection—they need your expertise, your heart, and your willingness to show up.Helpful Links:🎓 Join the #GetSocialSmart Academyhttps://katielance.com/academy🗓️ Download my FREE Content Gridhttps://katielance.com/contentgrid🎁 Free Resourceshttps://katielance.com/resources▶️ Subscribe to my YouTube Channelhttps://youtube.com/@katielance📱 Follow me on Instagramhttps://instagram.com/katielance🎤 Learn more about my speaking programshttps://katielance.com/speaking🌐 Visit my websitehttps://katielance.com

What happens when you stop trying to figure out social media on your own and start following a proven system?In this episode of The Katie Lance Podcast, I'm joined by longtime #GetSocialSmart Academy member Tamara Inzunza, a Realtor in Alexandria, Virginia, who shares how the Academy helped her build confidence, improve her marketing, and create systems she now uses not only in her own business but to train other agents.Tamara talks about why she joined during the pandemic, how live video transformed her confidence, why LinkedIn became one of her most valuable platforms, and what keeps her coming back to the Academy year after year.Whether you're feeling stuck with social media or wondering if coaching is worth the investment, this conversation is full of practical insights and encouragement.Learn more about the #GetSocialSmart Academy: https://katielance.com/academyConnect with Tamara Inzunza:Website: https://movingtonova.comInstagram: https://instagram.com/movingtonovaFacebook: https://facebook.com/movingtonovaResources & Links🏡 Join the #GetSocialSmart Academy: https://katielance.com/academy🗓️ Free Content Grid: https://katielance.com/contentgrid🎤 Hire Katie to Speak: https://katielance.com/speaking📸 Instagram: https://instagram.com/katielance💼 LinkedIn: https://linkedin.com/in/katielance👍 Facebook: https://facebook.com/katielance▶️ Subscribe on YouTube: https://youtube.com/@katielance▶️ Watch this episode on YouTube: https://youtu.be/MtKhKhLvbts

AI is an incredible tool - but should it replace you?In this episode, I'm sharing the opinion that sparked a lot of conversation online. While I use and teach AI every day, I believe there's an important line we shouldn't cross when it comes to AI-generated headshots and videos.We talk about authenticity, building trust, and why showing up as your real self is still one of the most valuable things you can do for your business. If you're trying to figure out how to embrace AI without losing your personal brand, this episode is for you!👇 Helpful Resources🎓 Join the #GetSocialSmart Academy: https://katielance.com/academy🎁 Free Content Grid: https://katielance.com/contentgrid📸 Follow me on Instagram: https://instagram.com/katielance💼 Connect with me on LinkedIn: https://linkedin.com/in/katielance🎥 Subscribe on YouTube: https://youtube.com/@katielance🎥 Watch this on YouTube: https://youtu.be/32RGjfl10yw🎤 Interested in having me speak at your event? https://katielance.com/speaking

What happens when you stop waiting for everything to be perfect and simply hit publish?In this #GetSocialSmart Academy Spotlight, I sit down with longtime Academy member Beth Bloom, a Senior Loan Officer with Big Valley Mortgage in Northern California.Beth shares how joining the Academy helped her become more confident with social media, embrace video, start a podcast, collaborate with Realtors, and stop overthinking every post.If you've ever struggled with confidence on camera or wondered if your content is "good enough," this conversation is for you.In this interview we discuss:• Why Beth first joined the #GetSocialSmart Academy• How Coffee With Katie has become part of her Monday routine• Building confidence with video marketing• Why "Done is Better Than Perfect" really works• Using Canva and AI to simplify content creation• The value of community and accountability• Tips for loan officers, Realtors, and entrepreneursWhether you're brand new to content creation or looking for fresh motivation, Beth's story is proof that consistency beats perfection every time.👇 Learn more about the #GetSocialSmart Academy: https://katielance.com/academy🎤 Looking for a keynote speaker? https://katielance.com/speaking📚 Grab my freebies: https://katielance.com/freebies📱 Let's connect on IG: https://instagram.com/katielance👇 Connect with Beth Bloom: https://www.instagram.com/bethbloom2📺 Watch this interview on YouTube: https://youtu.be/zdQuZCcHzQ4If you enjoyed this interview, be sure to:🔔 Subscribe for weekly social media, AI, marketing, and content creation tips.00:00 Welcome and Introductions00:20 How Beth Found Academy00:55 Favorite Member Benefits01:41 Confidence and Growth02:42 New Content Projects03:23 Staying Current Together04:35 Advice for Joining05:25 How to Connect with Beth05:45 Final Thanks and Invite#GetSocialSmart #SocialMediaMarketing #RealEstateMarketing #LoanOfficerMarketing #ContentCreation

Ever sit down to create content... and just not feel like it?You're not alone! In this episode, I'm pulling back the curtain on a recent content creation session where I had the time, the plan, and the house all to myself - but absolutely no motivation to hit record.Instead of giving up, I walked through a simple process that helped me get out of my creative rut and ultimately record multiple videos. From finding inspiration (without copying), to revisiting frequently asked questions, to digging through my camera roll for B-roll I could repurpose, these are practical strategies you can use anytime you're feeling stuck.If you've been waiting to "feel inspired" before creating content, this episode is your reminder that consistency often comes before motivation- not the other way around.In this episode, you'll learn:• What to do when you don't feel like creating content• How to find inspiration without comparing yourself to others• Why your camera roll might be your best content resource• How low-lift content can build momentum• Why creating consistently is one of the best lead generators for your businessIf you enjoyed this episode, I'd love for you to subscribe, leave a review, and share it with a friend who could use a little encouragement today.And if you're ready for more practical social media strategies, coaching, and content ideas, come join us inside the #GetSocialSmart Academy at https://katielance.com/academy.👇 RESOURCES & LINKS✨ Join the #GetSocialSmart Academy - Ready to simplify your social media and create content with more confidence? We'd love to have you inside the Academy! https://katielance.com/academy📅 Grab my FREE Content Grid - need help planning your content? Download my free Content Grid: https://katielance.com/contentgrid🎁 Free Resources - Check out all of my free guides, trainings, and resources: https://katielance.com/freebies🎤 Looking for a speaker? I'd love to speak at your next conference, brokerage event, or association meeting: https://katielance.com/speaking▶️ Subscribe on YouTube https://youtube.com/@KatieLance📸 Let's connect on Instagram https://instagram.com/katielance💻 Visit my website https://katielance.com📺 Watch this podcast on YouTube: https://youtu.be/q8-LnWERv3o

What happens when a Realtor decides to stop overthinking and start showing up?In this Academy Spotlight episode, Katie Lance sits down with Realtor Nazan Kadir to talk about social media confidence, creating video content, and the value of learning in a supportive community.Nazan shares why she joined the #GetSocialSmart Academy, what she's learned so far, and how taking small steps has helped her become more comfortable with video and content creation.If you've ever felt intimidated by social media or wondered whether your efforts are making a difference, this episode is a great reminder that progress often comes from consistency, patience, and a willingness to try.In this episode: • Why Nazan joined the Academy • Overcoming the fear of video • Practical social media tips that Realtors can implement immediately • The importance of consistency and patience • Why community and support matterLearn more about the Academy: https://katielance.com/academyDownload Katie's FREE Content Grid: https://katielance.com/contentgridConnect with Nazan: https://www.longandfoster.com/bio/NazanKirdar 

We’re officially at the halfway point of the year, which makes this the perfect time for a social media and marketing checkup.In this episode, Katie shares practical strategies to help real estate professionals evaluate what’s actually working with their content, what’s not, and where to focus for the second half of the year.Instead of getting distracted by vanity metrics, Katie walks through the analytics that matter most, how to identify your top-performing content, and why now is the perfect time to repurpose, recycle, and repost content that has already proven successful.You'll learn:• What analytics to review at the mid-year mark• Why engagement matters more than views• How to identify your best-performing content themes• Simple ways to repurpose and repost evergreen content• Why experimenting with different content styles can help you grow faster• How to use videos and photos already on your phone to create content more consistentlyIf you've been feeling overwhelmed by social media or wondering what to post next, this episode will help you simplify your strategy and focus on what works.Ready to make the second half of the year your strongest yet?Learn more about the #GetSocialSmart Academy at katielance.com/academyGrab our free content grid here : https://katielance.com/contentgridWatch this podcast on YouTube here https://www.youtube.com/watch?v=NSNgEDw-nbM&t=34s

What does it take to stay consistent with social media as a busy Realtor?In this episode of The Katie Lance Podcast, I sit down with longtime #GetSocialSmart Academy member Beth Golding, a Realtor serving the greater Baltimore area. Beth shares her experience as an Academy member, the importance of consistency over perfection, and how simple social media strategies have helped her stay visible and connected in a fast-changing industry.We talk about: Why Beth first joined the Academy  The value of community and ongoing learning  How to simplify social media as a busy real estate professional  The importance of consistency over perfection  Beth's favorite Academy training and why she still uses it today  Tips for Realtors who feel overwhelmed by social media Beth's perspective is a great reminder that social media success isn't about doing everything perfectly. It's about showing up consistently, staying relevant, and finding systems that make marketing easier.Connect with Beth: https://www.instagram.com/bethgoldinghomes_baltimoremd/Learn more about the #GetSocialSmart Academy: https://katielance.com/academyGet my free Content Grid for Realtors: https://katielance.com/contentgridConnect with Katie:Website: https://katielance.com Instagram: https://www.instagram.com/katielance LinkedIn: https://www.linkedin.com/in/katielance Facebook: https://www.facebook.com/katielanceconsultingIf you enjoyed this episode, be sure to subscribe, leave a review, and share it with a fellow Realtor who could use a little extra encouragement with their social media marketing. 💙

What happens when you stop consuming content and start taking action?In this special #GetSocialSmart Academy Member Spotlight, Katie Lance sits down with longtime Academy member Joe Mendez, a Realtor in Long Beach, California, to talk about his social media journey, what inspired him to join the Academy, and how consistent learning and implementation have helped him grow his business.Joe shares:• How he first discovered Katie through YouTube• Why he joined the #GetSocialSmart Academy• His favorite Academy resources and trainings• How social media has impacted his confidence and marketing• Why Coffee with Katie is a standing appointment on his calendar• Advice for agents who are thinking about joining the AcademyOne of the biggest takeaways from this conversation is that success on social media doesn't come from knowing more - it comes from consistently putting what you learn into practice.Whether you're a Realtor looking to grow your business, improve your social media presence, or simply stay motivated, you'll find plenty of inspiration in Joe's story.Resources & Links:Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academyConnect with Joe:https://www.instagram.com/joe_mendez_realtor/Connect with Katie:https://www.katielance.comFollow Katie on Instagram:https://www.instagram.com/katielanceWatch this episode on YouTube: https://youtu.be/3VKg6joxbqsIf you enjoyed this episode, please subscribe, leave a review, and share it with a friend or colleague who could benefit from the conversation.

What if one of the most powerful marketing tools for your business isn't another social media post? In this episode of The Katie Lance Podcast, I'm joined by public relations expert, author, and founder of Rembrandt Communications, Melanie Rembrandt. We dive into how Realtors and entrepreneurs can use public relations, personal branding, and an often-overlooked strategy – mini books – to build credibility, stand out in a crowded market, and create more opportunities for their business.Melanie shares practical ways to leverage PR as a local expert, connect with media outlets, and position yourself as the go-to resource in your community. We also discuss why authenticity matters more than ever in the age of AI and how a simple mini book can become a powerful tool for marketing, lead generation, and relationship building.In this episode, you'll learn:✔️ Why Realtors have a unique advantage when it comes to PR and media exposure✔️ How to become a trusted local expert and resource✔️ Common PR mistakes that can hurt your visibility✔️ The power of mini books and how they can help you stand out✔️ Why credibility and authority matter more than ever✔️ How to repurpose existing content into valuable marketing assets✔️ The importance of having a marketing strategy behind your contentIf you're looking for creative ways to differentiate yourself, build trust, and attract more opportunities, this episode is packed with practical ideas you can start implementing right away.🔗 Interested in learning more about creating your own mini book?Visit:https://rembrandtwrites.com/ghostwritingbooks/🔗 Connect with Melanie:https://rembrandtwrites.com🔗 Learn more about the #GetSocialSmart Academy:https://www.katielance.com/academy🔗 Connect with Katie:https://www.katielance.com🎧 Enjoyed this episode?Be sure to subscribe, leave a review, and share it with a friend or colleague who could benefit from these ideas!Affiliate Disclosure: Some links shared may be affiliate links, which means I may earn a commission if you choose to purchase through them, at no additional cost to you. I only recommend products, services, and resources I genuinely believe can help you and your business.

What happens when you surround yourself with smart, supportive, growth-minded people who truly want to see you succeed? In this episode, Katie shares a behind-the-scenes look at the impact of the #GetSocialSmart Mastermind and why community, accountability, and practical implementation can completely transform your business. (This is a replay of a webinar we hosted recently!)You’ll hear reflections from a returning attendee who doubled her business, completed her 12-month plan, and shared why this experience feels so different from traditional conferences and events. If you’ve been craving more clarity, connection, and momentum in your business, this episode is for you.Watch this podcast on YouTube here >>Additional links:Learn more about the #GetSocialSmart MastermindJoin the #GetSocialSmart AcademyGrab my free content gridFollow me on Instagram

What if the real key to success in real estate and business today isn’t another app, algorithm, or AI tool… but community?In this episode of The Katie Lance Podcast, Katie shares reflections and takeaways from a recent #CoffeeWithKatie Community Zoom inside the #GetSocialSmart Academy and why meaningful relationships matter more than ever in 2026.From Facebook and Instagram strategies to collaboration posts, engagement tips, and building intentional connections online and offline, this episode is a reminder that social media is still about people.Katie also shares: ✔ Why Realtors are feeling overwhelmed with social media ✔ How to be more intentional with engagement on Facebook and Instagram ✔ Why community and relationships are your biggest advantage ✔ The power of collaboration content on Instagram ✔ Why “commenting not just contenting” matters ✔ How local community involvement can grow your business organically ✔ Reflections on celebrating 10 years of the #GetSocialSmart AcademyIf you’ve been craving more connection, support, accountability, and community in your business, this episode is for you.🎓 Learn more about the #GetSocialSmart Academy📱 Follow Katie on Instagram📺 Subscribe on YouTube 

What does it really take to build a luxury brand that stands the test of time? In this episode of the The Katie Lance Podcast, I sit down with Christophe Choo for a candid conversation about luxury real estate, branding, social media, mindset, relationships, and authenticity. Christophe shares how he strategically built his business in Beverly Hills by truly living the lifestyle, building meaningful relationships, embracing video and social media early on, and staying grounded in gratitude and personal growth. We also talk about AI, content creation, creating a sanctuary at home and work, and why “done is better than perfect” is still one of the best pieces of advice for entrepreneurs today. This episode is packed with practical wisdom, inspiration, and behind-the-scenes stories from one of the most recognizable names in luxury real estate. In This Episode: How Christophe built an authentic luxury real estate brand over decades  Why relationships and experiences matter more than flashy marketing  Thoughts on AI, video marketing, and staying authentic online  The importance of mindset, gratitude, affirmations, and protecting your energy  Why “done is better than perfect” when it comes to content creation Connect with Christophe Choo:InstagramYouTube WebsiteResources:🎓#GetSocialSmart Academy 📅 Free Content Grid 📺 YouTube ❤️ Instagram - connect with Katie

In this episode of the The Katie Lance Podcast, Katie shares key takeaways from her recent live Facebook Masterclass and breaks down what’s actually working on Facebook for real estate agents in 2026. From the difference between personal profiles and business pages to why relationship-building still matters more than ever, this episode is packed with practical, simple strategies to help you stay visible without feeling overwhelmed. Katie also shares tips on Facebook Reels, engagement, community-building, and how to use Facebook more intentionally to stay top of mind with clients and referrals.Resources Mentioned:💻 Facebook Masterclass🎓 Join the #GetSocialSmart Academy 📅 Free Content Grid: Free Content Grid 📺 Subscribe on YouTube ❤️ Connect on Instagram

In this episode of the The Katie Lance Podcast, Katie sits down with New York City Real Estate Broker, Steve Halpern to talk about what it really takes to stand out in today’s competitive real estate market. From his background as a touring musician and producer to becoming a top NYC Realtor, Steve shares how creativity, storytelling, branding, and authenticity have shaped his business and helped him build a standout presence in luxury real estate. They dive into video marketing, emotional connection, team culture, taking creative risks, and why agents don’t need to copy everyone else to succeed. This conversation is packed with inspiration and practical takeaways for anyone looking to bring more personality, creativity, and confidence into their marketing and business.Additional Resources & Links Mentioned:🎓 Join the #GetSocialSmart Academy 📅 Free Content Grid 📕 18-Month Social Media Planner 📺 Subscribe on YouTube ❤️ Connect on InstagramConnect with Steve Halpern:🏙️ Instagram 🏡 The Halpern Team

If Facebook has felt confusing or like it’s not working the way it used to, this episode breaks down what’s actually working right now in 2026. You’ll learn how to shift from posting just to post into building real connections, why your personal profile matters more than ever, how short-form video is driving reach, and simple ways to create engagement without overthinking it. If you’re a real estate professional looking to simplify your Facebook strategy and stay consistent without the overwhelm, this episode is for you - and if you want to go deeper, you can grab the full training replay below. Links mentioned: Facebook Training ReplayJoin the #GetSocialSmart AcademyAcademy loginFree resourcesConnect on Facebook

If YouTube has been on your list but you’re not sure where to start, this episode breaks it down in a simple, doable way. I’m sharing key takeaways from my recent YouTube Masterclass, including what to post, how to get found with local and niche content, and how to stay consistent without overcomplicating the process.The big shift? You don’t need to go viral  -  you just need to show up when people are searching. With the right strategy, YouTube can help you build your brand, stay top of mind, and generate opportunities over time!🔗 Links Mentioned🎥 YouTube Masterclass Replay + Workbook 🎓 #GetSocialSmart Academy📺 Subscribe on YouTube 📸 Let's connect on Instagram📝 Free resource library

If video editing has been slowing you down… this episode is for you.In this episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie training all about simple video editing for busy real estate agents. Because let’s be honest - most agents know they should be creating video… but the editing part? That’s where things get stuck.I’m breaking down a few of the biggest takeaways from the class, including how to simplify your workflow, save time, and create polished videos without overthinking every step.In this episode, we cover: • A simple 5-step video editing workflow • The “3 cuts” that instantly improve your videos • How to film smarter to make editing easier • How to turn one video into multiple pieces of content • Easy tools like CapCut and Descript to speed things upIf you’ve been feeling overwhelmed with video… this will give you a practical, doable approach to finally get consistent. 🎥 Want the full training? The replay is available now and goes much more in-depth with step-by-step demos, examples, and a complete system you can follow.👉 Grab the replay here >> or, join the #GetSocialSmart Academy for all of our training and resources!Questions? DM me!

If video feels awkward or you never know what to film… this will help. In this episode, I’m breaking down one of the easiest ways to create video content without the pressure of being on camera -  using simple B-roll.B-roll is all about capturing the “in-between” moments of your day - and when you know what to look for, it becomes one of the fastest ways to create engaging, consistent content.In this quick training-style episode, you’ll learn: • What B-roll actually is (in simple terms) • Easy B-roll ideas you can film today • How to make your videos feel natural (not forced) • How to turn a few clips into multiple pieces of content • Why you don’t need to be on camera all the timeIf you’ve been overthinking video or putting it off… this is your starting point. Want the full 75-minute class + bonuses (slides + B-Roll Playbook for Realtors)? Click here to grab the replay >>🔗 Resources: Join the #GetSocialSmart AcademyFree Content Grid18-Month Social Media PlannerSubscribe on YouTubeFollow on Instagram

If getting on camera has been holding you back from video… this episode is for you.In this episode, I’m giving you a sneak-peek into this week's #CoffeeWithKatie - breaking down one of the easiest ways to create consistent video content without the pressure of being on camera - voiceover videos. I’ll walk you through a simple 3-step framework, what to say, and how to use clips you already have on your phone to create engaging content fast.If you’ve been overthinking video or putting it off, this will help you finally get started!Resources & LinksJoin the #GetSocialSmart AcademyVoiceover Videos Made Easy (Even If You Hate Being on Camera) - check out this class for an in-depth tutorial on this subject!Free Content GridLet's connect on IG @katielance

In this special episode, I’m taking you behind the scenes of the first-ever NAR (National Association of Realtors) Influencer Summit at NAR Headquarters in Chicago. I’m sharing my biggest takeaways from conversations with NAR leadership -  and what it all means for you as a real estate professional right now. From trust and communication to industry changes and advocacy, there’s a lot happening behind the scenes. But at the end of the day, your success still comes down to how you show up, build relationships, and communicate your value.🔗 Resources + Links:👉 Free Content Grid 👉 #GetSocialSmart Academy 👉 Book Katie for Speaking 👉 Free Resources 👉 Let's Connect on IG! @katielance👉 The Realtors AI Prompt GuideQuestions? Email me [email protected]!

In this episode, I’m giving you a behind-the-scenes look at one of our recent #CoffeeWithKatie community calls inside the #GetSocialSmart Academy. We’re diving into one of the biggest topics right now - AI - and breaking it down in a way that actually feels simple and doable.If you’ve been thinking, “I know I should be using AI… but I’m not sure how,” you’re not alone. I’m sharing real conversations from agents, practical ways to use tools like ChatGPT and Canva AI in your day-to-day business, and why the goal isn’t to replace you - it’s to support you.We also talk about why authenticity matters more than ever, how to create a simple content workflow, and how to turn one idea into multiple pieces of content without feeling overwhelmed.Plus, I’m sharing details about a special limited-time AI bundle designed to help you get started quickly - with no guesswork.And as always, a reminder that while AI is powerful… community is everything. ❤️Links mentioned:The Realtor AI Content System 2026#GetSocialSmart AcademyIf you’re ready to work smarter (not harder) and simplify your content and marketing, this episode is for you. Let's connect! 

If content creation feels like it takes way too long… this episode is for you.In today’s episode, I’m sharing a behind-the-scenes recap of my recent #CoffeeWithKatie live training on Canva AI - and wow, the response was incredible. From “my mind is spinning with possibilities” to “this was so valuable,” it’s clear this topic is hitting home for so many agents right now.In this episode, I break down a few of the biggest takeaways from the class and how you can start using Canva AI to simplify your content creation, save time, and stop starting from scratch.We talk about how to:Quickly generate content ideas using Canva AITurn those ideas into posts in minutes (not hours)Use Magic Layers to edit and improve anythingBatch and repurpose content to stay consistentBuild a simple system that actually works for your businessIf you’ve ever opened Canva and felt stuck… or like content just takes too long… this will give you a fresh, practical perspective.🎧 Want the Full Training Canva AI Training? The full class is now available as a replay and includes:✔ 70-minute step-by-step training✔ Presentation slides✔ A Canva AI cheat sheet (my favorite!)✔ 60 days of access💡 Academy Members:If you’re part of the #GetSocialSmart Academy, this class is already included for you inside your dashboard—along with a full library of trainings, templates, and resources.Are you using Canva AI yet? I’d love to hear what you’re trying or what questions you have.📩 Send me a DM on Instagram: @katielance📸 Screenshot this episode, share it, and tag me so I can say hi!P.S. Also, check out our free resources here!

In this episode of The Katie Lance Podcast, I’m sharing highlights from a recent #CoffeeWithKatie class all about Descript and AI video editing.If video editing feels like the part that slows you down, this episode is for you. I’m walking through why video still matters so much for real estate, the biggest mistakes agents make when it comes to editing and repurposing content, and how I use Descript to save time and get more mileage from the videos I already create.In this episode, I cover:Why video is still one of the best ways to build trustThe real reason most agents get stuck with videoHow to edit video by editing textHow to improve your audio and remove filler words with AIHow to turn one video into multiple clips and postsBest practices for batching, repurposing, and keeping things simpleThe goal is not to create more content from scratch. The goal is to work smarter, not harder and get more results from the videos you are already recording. If you’d like the full class, replay, slides, and checklist, you can grab the training here. And if you’re a member of the #GetSocialSmart Academy, this class is included along with all of our weekly trainings, replays, and resources. Learn more about the Academy here!Let's connect on Instagram @katielance 

AI tools are everywhere right now… but if you’re a Realtor, the real question is: how do you actually use them in your day-to-day business?In this episode of The Katie Lance Podcast, I’m sharing a behind-the-scenes recap of a recent Coffee with Katie training where we explored how real estate professionals can use Gemini and Google tools to work smarter, save time, and simplify their workflow.Many agents are already using Gmail, Google Docs, Google Sheets, and Google Drive every day. When you add Gemini into that ecosystem, those tools become a powerful productivity stack that can help you move faster without adding more complicated tech.In this episode, I walk through nine practical workflows you can start experimenting with right away, from drafting listing descriptions to researching market trends and organizing content ideas.Remember: AI should support your expertise — not replace it. Think of it as a first-draft assistant that helps you stay consistent and efficient during busy seasons.If you’ve been curious about AI but want practical, real-world examples for real estate professionals, this episode is for you.Links Mentioned in This Episode:Gemini + Google Tools Class#GetSocialSmart AcademyFree resource libraryQuestions? DM me on Instagram @katielance - thank you!

In this episode of The Katie Lance Podcast, I’m sharing highlights from my recent #CoffeeWithKatie training, AI Made Simple: Your Everyday ChatGPT Workflow. If ChatGPT feels overwhelming, generic, or like it makes you sound robotic, this episode will help you rethink how to use it the right way.I break down a simple 5-step workflow Realtors can use immediately to save time on captions, emails, listing descriptions, video ideas, and content repurposing - without losing their voice. You’ll also hear practical examples and a simple action plan you can implement this week. AI doesn’t need to replace you. It should support you.If you’ve ever thought, “I don’t want to sound like AI,” this episode is for you.Links Mentioned:AI Made Simple: Your Everyday ChatGPT Workflow (replay + slides + The Everyday ChatGPT Prompt Playbook)Gemini + Google Tools: The Productivity Stack You Already Own in 2026🏡 Join the #GetSocialSmart AcademyLet's connect on Instagram @katielance

In this episode of The Katie Lance Podcast, I’m taking you behind the scenes of a recent live #CoffeeWithKatie session inside the #GetSocialSmart Academy.We did real-time Instagram hot seats. Real Realtors. Real profiles. Real feedback. And the themes that came up? They were too important not to share.If you’ve ever wondered:Is my Instagram profile clear enough?Why am I not getting traction?Should I be doing more video?Are carousels better than Reels?Am I overthinking this?This episode is for you. These are simple, practical tweaks that can instantly make your Instagram more searchable, more strategic, and more effective  -  without adding more work to your plate.Additional resources:Join the #GetSocialSmart AcademyDownload the Free Content GridGrab the Instagram MasterclassSubscribe on YouTubeFollow on InstagramBook Katie to Speak or Train Your TeamQuestions? DM me! 

If you feel like you’re constantly posting on social media but not getting the leads you want, you’re not alone. And the problem isn’t that you need more content.In this episode, I’m breaking down the biggest shift I’m seeing right now in real estate marketing. The agents who are getting results are not posting more. They are building simple, repeatable systems that create consistency, visibility, and trust over time.We’ll talk about why random acts of marketing don’t work, how to stop reinventing your content every week, and the three core systems every real estate professional needs to generate leads without burnout. I’ll also share where video, AI, and relationship-driven marketing fit into today’s landscape and why connection is outperforming perfection.If you’re ready to stop feeling overwhelmed and start marketing smarter, this episode will help you focus on what actually moves the needle.Helpful resources:Join the #GetSocialSmart AcademyDownload the Free Content GridGrab the Instagram MasterclassSubscribe on YouTubeFollow on InstagramBook Katie to Speak or Train Your Team 

Fresh off the stage at Inman Connect in NYC, I’m sharing what I’m seeing right now with Instagram for real estate agents. In this episode, I break down what’s actually working in 2026, from Reels and search to DMs and real conversations that turn into leads. Plus a quick life and business update, a little Broadway fun, and some behind-the-scenes from my latest Instagram Masterclass. If Instagram has felt overwhelming, this will help you simplify and focus on what really moves the needle.A few things I talked about.... • Behind the scenes at Inman Connect • Why Reels are still the #1 growth tool • Search is the new hashtag (Instagram SEO tips) • DMs as the new leads and conversations that convert • Easy Reel formats: talk-to-camera, B-roll, green screen • How to batch content and keep it simple • The 4 types of content every Realtor should postQuestions? Please DM me!

In this episode, I’m coming to you a little tired, very real, and recording late from my hotel room in New York City.I almost skipped recording this week, but consistency has been a big focus for me in 2026, especially with the podcast. So instead of a perfectly planned episode, I’m sharing an off-the-cuff check-in and some behind-the-scenes of what’s been going on lately.I talk about traveling between Portland, Oregon and New York City, speaking at events, college visits with my oldest son, and pulling off a big surprise for my dad by officially joining Rotary. I also share why community, face-to-face connection, and taking the online offline feels more important than ever right now.I give a preview of my upcoming talk at Inman Connect in New York, where I’m sharing what’s actually working on Instagram right now, especially when it comes to Reels, Stories, and DMs. If you’re a real estate agent or business owner who doesn’t want to be a full-time content creator, this conversation is for you.We also talk about navigating social media during heavy or uncertain times, leaning into who you are instead of chasing trends, and why no app, tool, or AI can ever replace you.This episode is part personal check-in, part behind-the-scenes, and part reminder that real connection still matters.In this episode, we cover:Why I almost skipped recording this podcast (and why I didn’t)Traveling for speaking gigs and college visitsSpeaking at Inman Connect New YorkWhat’s actually working on Instagram right nowReels, Stories, and DMs for real estate professionalsWhy connection beats perfection on social mediaTaking the online offline in 2026Joining Rotary and getting involved in local communityNavigating content during heavy or uncertain timesWhy there’s no app or AI tool that can replace youIf you enjoyed this episode, I’d love to hear from you. Send me a DM on Instagram, leave a review, or share this episode with a friend who needs a reminder that showing up as yourself still wins.Thanks for listening, and I’ll see you on the next episode!

In this episode, Katie shares key takeaways from a recent #CoffeeWithKatie community Zoom inside the #GetSocialSmart Academy. Instead of theory or trends for the sake of trends, this conversation focused on what real estate professionals are actually seeing work right now on social media in 2026.From leaning into your niche and telling better stories, to repurposing content and building real community, this episode is packed with practical, doable ideas you can apply immediately.If social media has felt overwhelming or noisy lately, this episode will help you refocus on what truly matters.In this episode, we cover:Why 2026 is shaping up to be the year of the nicheHow personal storytelling builds trust faster than facts and figuresSimple ways to stand out without posting moreEasy content ideas using emails and everyday inspirationHow to attract more local followers on InstagramRepurposing old content into new formats (carousel to reel and more)Common tech frustrations with social platforms and how to handle themWhy email marketing still matters in a “rented ground” worldDrafts vs scheduling and how to give your future self a giftThe power of recurring content themes for consistencyKatie also shares what’s coming up next inside the #GetSocialSmart Academy, including a full focus on Instagram in February.Helpful Links:👉 Join the #GetSocialSmart Academy 🎤 Speaking & Training Info 📸 Connect on Instagram❤️ February Content Calendars and Canva TemplatesIf you enjoyed this episode, please consider leaving a 5-star review and sharing it with a colleague or friend. Your support helps more people discover the podcast!

Feeling overwhelmed by content, leads, and marketing ideas scattered everywhere?In this episode, Katie breaks down why Google Sheets is one of her favorite tools for staying organized without making content feel like a second full-time job. Inspired by a recent live class inside the #GetSocialSmart Academy, Katie shares practical ways real estate professionals and entrepreneurs can use Google Sheets as a simple, flexible “marketing home base.”You’ll hear why you do not need to love spreadsheets to benefit from them, how Google Sheets can replace scattered notes and guesswork, and how staying organized can help you stay consistent without posting every day.In this episode, you’ll learn:Why Google Sheets is a powerful (and free) organization tool for busy professionalsHow to use Google Sheets for content planning, batching, and marketing calendarsSimple ways to track leads and follow-ups without a complicated CRMHow to manage open houses, events, and client experiences in one placeIdeas for using Google Sheets for productivity, market data, and collaborationCommon mistakes to avoid when setting up your sheetsKatie also shares details about the full Google Sheets for Content Organization class, which includes step-by-step training, slides, and bonus templates like a 12-month content plan, buyer and seller lead trackers, and a Google Sheets cheat sheet.Helpful links & resources:Access the full Google Sheets class (included for #GetSocialSmart Academy members)Join the #GetSocialSmart Academy for weekly Coffee With Katie trainings, community Zooms, and masterclassesRequest a fun sticker pack via the link here or email [email protected]'s connect on Instagram @katielanceIf you enjoyed this episode, take a screenshot and share it on social media, or leave a 5-star review to help more people find the podcast.

It’s still early in 2026, and if you’re feeling a little behind on your content or social media plan, you are not alone. In this episode, I’m breaking down the exact framework we teach inside the Get Social Smart Academy to help you create a simple, flexible, and realistic plan for your marketing this year.You’ll hear how to do a quick self-audit of your online presence, how to clarify your voice and who you want to attract, and how to build a content routine that actually fits into real life. I also walk through how to organize your ideas, create evergreen content you can reuse all year, and use monthly themes to make content creation feel easier and more focused.We also talk about why consistency matters more than ever in today’s algorithms, how to time-block your content creation, and what tools can help you stay organized and avoid burnout.If you’ve been feeling stuck, overwhelmed, or unsure where to start with your 2026 plan, this episode will help you reset, refocus, and move forward with confidence.Links Mentioned in This Episode2026 Planning Masterclass#GetSocialSmart AcademyGoogle Sheets for Content Organization classLet's connect! @katielance

In this episode, I’m sharing my real focus for 2026 - no hype, and no crystal ball required.I’m talking about what actually matters moving forward: creating a sustainable content plan, using AI smarter (without losing your voice), leaning into your niche, building real community, and cutting through the noise with more intention and humanity.This episode is for entrepreneurs and real estate professionals who want to stay visible, build trust, and grow without burning out - and who are craving a simpler, more intentional way to show up online in 2026.Happy New Year!🔗 Links Mentioned in This EpisodeJoin the #GetSocialSmart Academy2026 Planning Masterclass (included for Academy members)Content Organization with Google Sheets TrainingGoing more analog in 2026 (Reel)Let's connect! Email me [email protected] or DM me @katielance

As the year comes to a close, I’m recording one last, completely unscripted podcast - from my driveway. With no notes, no studio, and no filters, this is a messy, honest year-end reflection on business, life, and everything in between.In this episode, I share what this past year really looked like behind the scenes, why consistency doesn’t always mean perfection, and how I’m thinking about community, connection, content, and in-person experiences moving into the new year. We’ll talk about social media, AI, handwritten notes, face-to-face conversations, and why relationships matter more than ever in a noisy world.If you’re ending the year feeling proud, tired, hopeful, or unsure - you’re not alone. Consider this a reminder that it’s okay to give yourself grace and that done is better than perfect.Links mentioned in the episode:#GetSocialSmart AcademySmall Group CoachingLet's connect on Instagram @katielanceGet free stickers hereWould love to hear your feedback and what you would like to see in the new year - email me [email protected]. Thank you and Happy New Year!

In this episode, I’m sharing my favorite things - the tools, apps, tech, resources, and just-for-fun goodies that are making a big difference in my business and life right now. Whether you're a real estate pro, entrepreneur, or just looking for new inspiration, this is my personal list of what I truly love and use.I’ll walk you through exactly why I love each one, how I use them day-to-day, and where you can check them out for yourself. It’s a mix of practical and personal - and a fun way to wrap up the year with purpose, intention, and a little joy. You can watch the full show here on YouTube.🔗 Resources 🎓 Join the #GetSocialSmart Academy (end of year sale!) 📅 Download my free content grid 📕 Purchase my 18-month social media planner on Amazon 📺 Subscribe to my YouTube channel ❤️ Let’s connect on Instagram🛍️ Shop my Amazon store (affiliate links)

In this August recap, Katie shares a behind-the-scenes look at life, business, and social media strategy. From her family’s annual glamping trip to Pismo Beach and the milestone of having both boys in high school, to speaking at the NABOR Symposium in Naples, this episode is a mix of personal and professional highlights.Inside the #GetSocialSmart Academy, the theme was content strategy and repurposing - Katie recaps the biggest takeaways from recent trainings, including how to create one big idea each month, repurpose video content across multiple platforms, and write captions that truly connect.Plus, Katie shares what’s coming next - the reopening of her small group coaching program and September’s Academy theme of Instagram. She closes with encouragement for fall: don’t be like Blockbuster. Keep evolving, adapting, and moving forward in your real estate business.Whether you’re a Realtor, entrepreneur, or content creator, this episode will leave you inspired to simplify your strategy and take action.Links and resources mentioned:Content Strategy Masterclass#GetSocialSmart Academy6-Week Small Group Coaching (waitlist)#GetSocialSmart Vegas MastermindKatie's YouTube ChannelLet's connect! DM me on Instagram @katielance

It’s the end of July - and this episode is your behind-the-scenes peek at life, business, and everything in between. I’m sharing a real, unfiltered recap of my summer so far - from unplugging in Maui and our big family reunion, to launching Canva Camp and locking in 5 new speaking gigs for 2025–2026. 🎤🌴You’ll hear:What’s working in real estate content right nowThe mindset shift that comes with summer slow-downsWhy taking time to unplug is non-negotiableA sneak peek at what’s coming in August: content strategy, repurposing, and planning ahead for fallWhether you’re a real estate agent, entrepreneur, or just feeling the mid-year momentum shift — this one’s for you.Let’s work hard, play hard, and finish this year strong.🔗 Links + Resources:🔥 Academy: Black Friday in July Deal Join for just $49/month or $499/year (normally $99/month or $999/year) 👉 https://www.katielance.com/academy🎨 Canva Camp Replay – Limited Time Offer Get $100 off with code CAMP100 👉 https://www.katielance.com/offers/WcrG8p5L/checkout?coupon_code=CAMP100🛍️ New: Digital Shop Templates, trainings, planners, and more 👉 https://www.katielance.com/digital-shop🎤 Book Katie to Speak at Your Next Event Now booking Fall 2025 and 2026! 👉 katielance.com/speaking🌺 Maui Moments – Watch the Reel 👉 https://www.instagram.com/katielance/reel/DMdNLohxOh7/👨‍👩‍👦 Family Reunion Fun – Watch the Reel 👉 https://www.instagram.com/katielance/reel/DMHspjfOe7c/

In this power-packed episode, Katie Lance sits down with Marguerite Martin for Day 2 of our Summer Sprint series to help you reset and refocus your real estate business for the second half of the year. Marguerite shares practical strategies on how to track your numbers, understand your pipeline, and align your marketing with your income goals so you can finish 2025 strong—without the overwhelm. You’ll learn how to simplify your tracking (even with a simple whiteboard or spreadsheet), identify what’s working, and shift your prospecting to attract your ideal clients consistently.If you’re feeling off-track or unclear about your next steps, grab a notebook, hit play, and get ready to clarify your plan to work hard, play hard, and thrive in your business.🔗 Check the Zoom replay for Part 1 and Part 2 including the recording and bonus checklist 🔗 Here are the details on joining us for the #GetSocialSmart Vegas Mastermind this November at the Bellagio. Spots are limited!👉 If you enjoyed this episode, be sure to subscribe so you don’t miss the next one, and share it with a fellow realtor who’s ready to level up!

Welcome to Summer Sprint Day One! In this special episode, Katie Lance is joined by brand strategist Christine George for a powerful conversation on how real estate professionals can uncover and elevate their brand voice to stand out in a crowded market.You’ll learn: ✨ Why brand clarity is crucial for attracting your ideal clients ✨ How to create a brand voice that feels like YOU ✨ Practical steps to audit your current marketing and social media ✨ How to build consistency across your messagingWhether you’ve been in the business for a few years or decades, this midyear business reset will help you confidently position yourself for the second half of 2025 and beyond.Grab your notebook, hit play, and let’s reset your business together!📌 Check out the full Summer Sprint Zoom recordings with slides and video plus bonus item here! 📌 Want to go deeper with Katie? Learn more about the #GetSocialSmart Vegas Mastermind happening this November!💡 If you enjoyed this episode, please rate, review, and share it with a fellow agent who could use a midyear business boost!

How can giving back to your community help your real estate business grow authentically? In this inspiring episode, Katie sits down with Amy Karol, a Florida-based real estate leader and community champion, to explore how small, genuine actions - like a local pet food drive - can transform your personal brand and attract clients who love working with you.You’ll learn: ✅ How to build trust without feeling salesy ✅ Ways to align your passions with your business ✅ Tips for creating small, meaningful community initiatives ✅ Why “people, not pitching” is your superpower in real estateAmy’s journey from professor to agent to community leader is a blueprint for standing out in a crowded market while doing what you love. Whether it’s avocados, dogs, or sunsets, you’ll discover how your interests can lead to real, lasting connections - and ultimately, more clients who feel like your people.🎧 Listen in and get inspired to take your brand from good to great, while building a business that feels aligned and joyful.👉 Want the full one-hour training? It’s available inside the #GetSocialSmart Academy, or you can purchase it separately. Questions? Email me [email protected] or DM me @katielance. Thank you!

Ever wondered what really happens at our exclusive #GetSocialSmart Mastermind? In this episode, I’m pulling back the curtain and sharing the inside scoop - from the vibe and agenda to the transformations that happen when like-minded agents gather to level up. If you’ve been curious, this is your sneak peek! 🎉Watch the full webinar with the slides here >>Sign up for the Mastermind here >>Questions? Email me [email protected] or DM me @katielance.