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How & Why to Take an Audience-First Approach episode artwork

Mar 26, 2021 28 min

How & Why to Take an Audience-First Approach

from B2B Growth Hosted by Sweet Fish

It’s the age-old question: Which should be built out first — product or audience? As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode. Plus, she talks about… Advice for new companies that want to build an audience but also need revenue How to future-proof your content against new privacy regulations The important differences between subscribers and members Building vs. buying an audience Resources mentioned: Content Inc. by Joe Pulizzi Killing Marketing by Joe Pulizzi & Robert Rose kathleen-booth.com Never miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.

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Growth Triggers: Content Marketing & AI Luis Diaz Discover how to use your podcast to generate leads, sales, and influence in any market. On this show Luis shares his best tested and proven secrets, tips, and strategies from launching over 300 podcasts in over a dozen different niches and generating over 59 Million Downloads for his clients. Learn how to increase your podcast listenership, create multiple new revenue streams with your podcast, sell more of your core offer and build a show that gives you leverage and authority in your space. From picking the right monetization strategy for your podcast to learning how to position your podcast in a crowded market on Apple and Spotify; this is show is the ultimate marketing and sales resource for online business owners who want to know what works with podcasting. Get in touch over on Instagram <a target="_blank" rel="noopener noreferrer nofollow" class="link" href="https://www.instagram.com/luisr

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This episode was published on March 26, 2021.

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