How & Why to Take an Audience-First Approach

It’s the age-old question: Which should be built out first — product or audience?As marketers, we’re used to being handed a product and told to find the audience. However, Kathleen Booth, VP of Marketing at clean.io and host of Inbound Success, makes an argument for an audience-first approach in today’s episode.Plus, she talks about… Advice for new companies that want to build an audience but also need revenueHow to future-proof your content against new privacy regulationsThe important differences between subscribers and membersBuilding vs. buying an audienceResources mentioned:Content Inc. by Joe PulizziKilling Marketing by Joe Pulizzi & Robert Rosekathleen-booth.comNever miss an episode by subscribing to B2B Growth on Apple Podcasts, Spotify, or wherever you listen to podcasts.