EPISODE · Dec 4, 2022 · 13 MIN
How Aperol applies the power of lateral social proof to become more appealing
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host xenopsi
Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must create triggers with consumers to truly change their purchasing behavior.
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How Aperol applies the power of lateral social proof to become more appealing
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This episode was published on December 4, 2022.
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