How Apple made its benefits more memorable by making them concrete

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.

Episode metadata supplied by the publisher feed · Published Sep 28, 2023

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How Apple made its benefits more memorable by making them concrete

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This episode is 25 minutes long.

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This episode was published on September 28, 2023.

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