EPISODE · Apr 29, 2020 · 1H 4M
How are brands reacting to covid-19 with their influencer campaigns? – Lisa Targett, TRIBE
from Marketing Meetup Podcast · host The Marketing Meetup
COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful? In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics: – How can brands continue connecting with their consumers? – How can brands continue making assets, even without access to studios and proper equipment? – And how can brands make the most of their budgets, despite them being slashed right now?
What this episode covers
COVID-19 has turned the world upside down in every way, including how we market ourselves. But how have brands reacted to COVID-19 with their influencer campaigns, and who is being successful? In this brilliant session, Lisa shares her thoughts, with evidence, on the following topics: – How can brands continue connecting with their consumers? – How can brands continue making assets, even without access to studios and proper equipment? – And how can brands make the most of their budgets, despite them being slashed right now?
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How are brands reacting to covid-19 with their influencer campaigns? – Lisa Targett, TRIBE
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