How are food trends determined? with Suzy Badaracco of Culinary Tides (Part 1)

Suzy Badaracco, a toxicologist, certified chef, and registered dietitian, specializes in forecasting and monitoring trends in the food industry. Using quantitative data from a broad range of sources, Suzy and her team are able to help brands make informed decisions on such topics as what new items to put on their menus, which age groups to target in their marketing, and when it’s time to end investment in a specific trend. In this first part of our conversation with Suzy, we learn how still-relevant food trends like street food and soul food were born. We also discuss some food trends that have no end in sight.