How are Meta's Changes to Aggregated Event Measurement Possible? episode artwork

EPISODE · May 25, 2023 · 1 MIN

How are Meta's Changes to Aggregated Event Measurement Possible?

from The Pubcast with Jon Loomer · host Jon Loomer

Meta recently announced huge changes to Aggregated Event Measurement, which is their protocol for handling opt-outs. It seems to be great for advertisers, at least in terms of making it easier. But I have lots of questions!

Episode metadata supplied by the publisher feed · Published May 25, 2023

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How are Meta's Changes to Aggregated Event Measurement Possible?

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