How Autodesk Lost and Won Back Architecture Software

Autodesk's AutoCAD defined architectural software for decades. But around 2015, the company nearly lost its grip on the architecture, engineering, and construction market when it pushed a subscription-only model too fast. Competitors like Graphisoft's ArchiCAD and Trimble's SketchUp grabbed market share. This episode examines how Autodesk reversed course—retaining the desktop AutoCAD subscription while building a cloud-native platform called Autodesk Forma that integrates structural, MEP, and BIM workflows. We walk through the specific missteps: the price hikes that angered small firms, the failed all-cloud AutoCAD 360, and the strategic pivot that now has 80% of the top 500 AEC firms on some Autodesk subscription. The episode reveals a lesson for any vertical SaaS company: when your product is embedded in a profession's workflow, pace of migration matters as much as product quality. #Autodesk #AutoCAD #ArchitectureSoftware #AEC #BIM #VerticalSaaS #Forma #Graphisoft #SubscriptionPricing #ProductStrategy #Workflow #ConstructionTech #CloudMigration #CustomerRetention #SaaSChurn #Business #Technology #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo