How Axfood Is Turning AI Into Customer Value, Not Just Cost Savings

from AWS - Smart Business Podcast · host AWS - Smart Business Podcast

Björn Blomqvist (Axfood) and Kellen O'Connor (AWS) on how a thin-margin grocery retailer stacks classical machine learning, generative AI and agentic experiments, and when efficiency stops being enough and the next gain has to come from the in-store moment. Recorded live at the AWS Summit in Stockholm.

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This episode is 30 minutes long.

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This episode was published on June 9, 2026.

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