How Backend Data Shapes Front-End Growth with Sarathkumar Nallusamy

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore how backend systems quietly power front-end growth. From dismantling car engines as a teenager to building optimization models for Fortune 500 retailers, Sarathkumar shares his unconventional journey through industrial engineering, global consulting, and high-growth startup environments.Throughout the conversation, Sarath unpacks what decision science really means beyond coding, and why asking better questions often matters more than writing better algorithms. He reflects on his time at IBM, Staples, American Eagle’s logistics division, and beyond, revealing how inventory optimization, predictive maintenance, and transportation modeling shape the customer experiences we see on the surface.If you’re interested in analytics, operations, supply chain, AI, or the future of decision-making, this episode offers a powerful look at how deep backend expertise fuels scalable growth.Where to find Sarathkumar:💼 LinkedIn: https://www.linkedin.com/in/sarathkumar-n-n/