Marketing Roundtable

In this episode of the Marketing Roundtable, Brian Cosgrove sits down with Ben Morss, Developer Evangelist at DeepL, to break down the hidden infrastructure of the modern web and the reality of entering the artificial intelligence landscape.Ben shares his engineering insights from his time as a Product Manager on Chrome, pulling back the curtain on the dominant Chromium ecosystem that powers everything from desktop browsers to smart TVs. The conversation explores the hidden capabilities built directly into browsers, including web Bluetooth support, serial ports, and underutilized power-user shortcuts.The discussion also tackles the shifting realities of software development, contrasting traditional engineering with the rise of AI-driven tools. Ben analyzes how large language models are transforming both the development lifecycle and the global translation sector, explaining why automated translation tools are expanding market demand rather than destroying human oversight.Timestamps:00:00 – Introduction01:12 – What is DeepL and the Role of a Developer Evangelist09:07 – How AI and LLMs are Changing the Coding Landscape15:38 – Chrome Product Management and Web Infrastructure22:28 – Pushing Web Performance with AMP and Mobile Shifts28:58 – The Chromium Monoculture and Hidden Browser Features46:11 – Browser Optimization Tips and Underutilized Features49:57 – Breaking into the AI Space and the Transition to DeepL1:01:30 – The Current State and Future of AI Translation1:06:54 – Navigating Industry Events and Building Tech Networks1:12:23 – Outro------------------------------------------------------BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links 🤘

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Ben Yurchak, Founder and President of KnowClick, to explore how “in-the-moment” user insights are transforming the way companies understand and optimize digital experiences. From his early career in engineering to building a platform that captures real-time customer feedback, Ben shares how combining behavioral data with timely surveys uncovers the hidden drivers behind user decisions.Throughout the conversation, Ben breaks down why traditional analytics and post-visit surveys fall short, and how capturing feedback during key moments in the user journey can dramatically improve conversion, engagement, and overall customer experience. He shares compelling case studies, from e-commerce to travel and healthcare, demonstrating how small changes informed by real user intent can lead to significant lifts in performance.If you’re interested in digital analytics, UX optimization, voice of customer, or leveraging AI and data to drive smarter marketing decisions, this episode offers a powerful look at how understanding users “in the moment” can unlock measurable growth.Where to find Ben:💼 LinkedIn: https://www.linkedin.com/in/benyurchak/📈 KnowClick: https://www.knowclick.com/BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links 🤘

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Sarathkumar Nallusamy, supply chain data scientist and entrepreneur, to explore how backend systems quietly power front-end growth. From dismantling car engines as a teenager to building optimization models for Fortune 500 retailers, Sarathkumar shares his unconventional journey through industrial engineering, global consulting, and high-growth startup environments.Throughout the conversation, Sarath unpacks what decision science really means beyond coding, and why asking better questions often matters more than writing better algorithms. He reflects on his time at IBM, Staples, American Eagle’s logistics division, and beyond, revealing how inventory optimization, predictive maintenance, and transportation modeling shape the customer experiences we see on the surface.If you’re interested in analytics, operations, supply chain, AI, or the future of decision-making, this episode offers a powerful look at how deep backend expertise fuels scalable growth.Where to find Sarathkumar:💼 LinkedIn: https://www.linkedin.com/in/sarathkumar-n-n/

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Josh Silverbauer, Head of Analytics & CRO at From The Future, to unpack how psychology, experimentation, and user experience converge to shape modern conversion optimization. From his unconventional journey through music and audio engineering to becoming a leading voice in analytics and CRO, Josh shares how curiosity, intuition, and a relentless desire to “fix what feels broken” have guided his career in the digital space.Throughout the conversation, Josh reveals why great CRO goes far beyond button tests, blending creativity with measurement to understand how people actually behave. He breaks down the tools that matter, the role of intuition in identifying friction, and why sometimes “ugly wins” defy expectations. You’ll learn how to approach optimization as a continuous learning process, build better data architectures, and navigate a future where AI-driven personalization and automation challenge long-held optimization frameworks.Where to find Josh & other links:💼 LinkedIn: https://www.linkedin.com/in/jsilverbauer/🎵 Analyrical: https://www.youtube.com/@analyrical-miracle📺 Third Party Show: https://thirdpartyshow.com/

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andy Asaro, Global Executive Director of Audience Analytics at Condé Nast, to explore how data, creativity, and human understanding intersect in modern publishing analytics. From his unconventional start in the humanities to leading analytics for brands like Vogue, GQ, and The New Yorker, Andy shares how curiosity and storytelling have shaped his path in the evolving world of media.Throughout the discussion, Andy reveals why qualitative thinking still matters in an increasingly automated landscape, how frameworks and automation can unlock deeper audience insights, and why trust is the real measure of engagement. You’ll learn how to balance technical skill with emotional intelligence, identify meaningful metrics beyond vanity numbers, and architect data systems that drive loyalty and lasting audience relationships.Where to find Andy & other links:💼 LinkedIn: https://www.linkedin.com/in/andy-asaro/

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Biswajit Chakraborty, Principal Enterprise Architect at Adobe, to explore the art of marketing architecture — from personalization strategies and CDPs to the future of AI-driven customer journeys.From various learnings and experiences throughout his career, Biswajit reveals what it takes to architect marketing systems that deliver measurable business value. You’ll learn how to align people, process, and technology; why timing is everything in personalization; and how AI-powered tools are shaping the future of customer journeys.Where to find Biswajit & other links:💼 LinkedIn: https://www.linkedin.com/in/biswajit-chakrabortyBrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients.☞ COMPANY CULTURE ☜Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours!☞ WORK WITH US ☜Like what you see and hear? Our digital marketing services encompass...• User Experience & Website Design• Search Engine Optimization• Data Science & Analytics• Web Development • Organic Social• Paid SearchAnd so much more. Get in touch today, and visit our channel for our site and social links.

In this episode of Marketing Roundtable, host Brian Cosgrove sits down with Andreas Welsch, founder of Intelligence Briefing and author of The AI Leadership Handbook, to explore the tools, challenges, and real-world applications of AI for marketers and content creators.

Welcome back to Marketing Roundtable! In this episode, we sat down to chat with Dasanj Aberdeen, an expert in data-driven storytelling.As a product management and content strategy leader, Dasanj brings a unique, interdisciplinary lens to solving complex business challenges through clear and impactful storytelling.

This episode of Marketing Roundtable dives into the constantly evolving world of web analytics with special guest Ryan Andricks. With over 12 years of experience in data analytics and market research, Ryan is a seasoned web analytics leader specializing in delivering measurement solutions in corporate environments. As an expert in optimization strategy, analytics implementation, and data visualization tools, he has successfully managed testing and personalization programs while driving impactful business insights.

Welcome back to Marketing Roundtable! In this episode, we sat down with Jordan Remmes, a Digital Producer specializing in data consulting and visualization. With experience across various industries and a talent for storytelling, Jordan excels at transforming complex data into clear, actionable insights. Her ability to communicate these insights effectively, even to those unfamiliar with the intricacies of data science, makes her a standout in her field. Chapters 00:00:00 - 00:00:17 Intro 00:00:17 - 00:12:11 About Jordan Remmes 00:12:11 - 00:15:49 Storytelling and Data 00:15:50 - 00:20:05 Creating Data Visualizations for C-Suite Executives 00:20:06 - 00:25:20 Best and Worst Charts 00:25:21 - 00:26:01 Sponsorship 00:26:02 - 00:44:05 Best Practices for Custom Dashboards 00:44:06 - 00:47:53 Data Ethics 00:47:54 - 00:51:25 Experiencing Imposter Syndrome in Data Science 00:51:26 - 00:53:29 Other Ways Jordan Practices Storytelling 00:53:30 - 01:00:00 Emerging Trends in the Data Science Space 01:00:01 - 01:01:41 Wrap up Where to Find Jordan LinkedIn: https://www.linkedin.com/in/jordanremmes/ Published Work: https://infotrust.com/articles/author/jordan-remmesinfotrustllc-com/ BrainDo is Philadelphia-based team of digital marketing experts who partner with our clients to create meaningful experiences with data-driven results. ☞ INDUSTRY EXPERTS ☜ Our team is made up of data-driven consultants committed to getting things done. Using our technical expertise and creative problem-solving skills, we create meaningful solutions for our clients. ☞ COMPANY CULTURE ☜ Collaboration is an inherent part of our culture. We believe that we can only truly succeed by working together and letting our diverse personalities enhance our work. Yearly retreats and monthly team events are a staple of ours! ☞ WORK WITH US ☜ Like what you see and hear? Our digital marketing services encompass... • User Experience & Website Design • Search Engine Optimization • Data Science & Analytics • Web Development • Organic Social • Paid Search

Want to know about using AI in Digital Marketing? In this episode of Marketing Roundtable, we  interview multiple discipline experts (Project Management, Web Development, SEO and Content) on how they utilize AI and LLMs in their everyday tasks. We’ll talk top tips for getting what you want out of AI, pros and cons for different tools, and put ChatGPT itself in the hot seat. 

In Part 2 of our special Instagram case study episode, social media specialists Rachel and Tatiana sit down to review the hard data and share stories of virality, seasonality, and beyond! Part 1 covered the kickoff phase of launching a new Instagram account, and reviewed topics like competitive analysis and documentation. Give it a watch now on our YouTube channel, or tune in wherever you get your audio podcasts.

What happens when a follower base fractures in two? On this episode, we recount why we had to NICHE BACK DOWN on Instagram, including all the trials, errors, and successes of starting new from scratch! Part 1 of this social media case study covers our kickoff phase, competitive analysis, and obviously ... the importance of niching down. Stay tuned for Part 2, where we dive deeper into the data and share the lessons we've learned along the way.

The digital marketing landscape is always evolving, but perhaps no discipline resides on the precipice of industry-shifting change more than paid media.On this episode, our hosts sit down with paid media manager extraordinaire Geoff Graham to review the latest updates in the world of paid media, and how online advertising as we know it is about to transform forever.

On a special episode of the Marketing Roundtable podcast, BrainDo Project Manager Rose Baez discusses the nuances involved in guiding event marketing.

Hosts Rachel and Tatiana present their 2024 social media and design bingo card! Will Twitter/X declare bankruptcy? Could we lose free Canva? With our cards in hand, chips at the ready, and a slam-dunk Zuckerberg Meme free space, we're diving into our 2024 predictions!

What is A/B testing in data analytics? Learn all about the process, customization, AI integrations, and more with analytics experts Brian Cosgrove and Peter Song.

Join four digital marketers as they share real-life scary stories, from doppelgänger websites to terrifying client conversations. Topics cover web development, user experience design, content management, and organic social media, so buckle in — this special episode has a few twists and turns!

If you have been wondering how you can 10X your business by using your analytics the right way, this episode is for you. Marketing Roundtable dives into data-driven digital marketing strategies for business success with our principal and data analyst, Brian Cosgrove. In this episode, you will hear everything about how you can take your analytics and data science and turn it into a more significant ROI for your business. Brian Cosgrove gives you so many insights and tips to grow your business by ensuring you don't overlook the things you should be reviewing and are checking the commonly overlooked things.

Listen in as the Marketing Roundtable explores the dynamic interplay between design and development in website creation. Discover valuable insights from expert co-hosts Tatiana Knies-Smith, a talented designer with a passion for marketing, and Andrew Okupinski, an experienced web developer. Learn about website building options, including DIY, freelancing, and custom-built solutions and find out how to ensure design and development always align for a successful website.

Join us on the Marketing Roundtable podcast as we dive into the world of project management and explore the crucial art of building lasting client relationships. In this episode, we are thrilled to have Jason Nederveld, the esteemed project manager at BrainDo, sharing his invaluable insights and experiences. Project management is a critical aspect of any successful marketing campaign, and strong client relationships form the foundation for achieving remarkable results. With his extensive background in project management, Jason has gained a wealth of knowledge and expertise in fostering effective collaborations with clients. During our discussion, we delve into the various strategies and techniques that can help project managers forge meaningful connections with clients. Jason will walk us through the key principles behind establishing trust, maintaining clear communication channels, and adapting to ever-changing client needs. Jason will also provide practical tips on managing client expectations, handling challenges, and navigating potential conflicts to ensure project success. Whether you're a seasoned project manager seeking to enhance your client relationship skills or a marketing professional interested in understanding the pivotal role project management plays in achieving marketing goals, this episode is for you. Tune in to the Marketing Roundtable podcast as we engage in an insightful conversation with Jason Nederveld, where we unravel the secrets behind building enduring client relationships and driving exceptional project outcomes. Don't miss this opportunity to gain invaluable knowledge and take your project management skills to new heights! Note: Marketing Roundtable is a leading podcast dedicated to exploring diverse marketing topics, featuring industry experts, and offering actionable insights to empower marketing professionals worldwide.

Having a strong paid media strategy is essential for effective marketing. But what makes a campaignsuccessful? In our latest episode of the Marketing Roundtable podcast, we dive into some people’s biggest questionssurrounding paid media with BrainDo’s very own Digital Media Director, Kelsey Benoit. Let’s dive in!

On this episode of Marketing Roundtable, Tom Bendel, BrainDo's SEO Strategist and Digital Marketing Instructor at EdX (2U), joints Tatiana Knies-Smith and Rachel Rhodes to discuss the effects of spam on a company's SEO. Tom explains what SEO is and how spam can harm websites and damage their SEO ranking. The team also discusses different types of spam links, including malicious/ toxic links, intentional marketing link spam, parameter redirect spam, and referral spam links. Tom offers preventive measures such as link auditing, using Google's Disavow feature, or using robots.txt to prevent spam links from affecting SEO. If you have spam links on your website, Tom recommends seeking help from an expert to start remediation work. Tune in to learn more about spam links and their effects on your search engine rankings.

In this episode of the Marketing Roundtable podcast, Rachel Rhodes, Social Media Manager at BrainDo, takes the guest seat instead of hosting to discuss the significance of organic social media. Rachel shares insights on social media management, whether brands should be on every platform, the impact of algorithms on social media, and the need for niching down content. As a result, listeners can gain valuable insights into the organic social landscape and the future of the creator economy.

We sat down with Brian Schwartz, Creative Director at BrainDo. He explains to us the importance of design and how it can impact decision making. Listen in as we give industry tips and breakdown decision making design.

The first of many podcasts for BrainDo's Marketing Roundtable Podcast, hosted by social media manager Rachel Rhodes and design lead Tatiana Knies-Smith.  We welcomed a special guest for our inaugural episode - BrainDo's very on VP of SEO, Ron Sansone! Ron has been working on the agency side of SEO & Digital Marketing for the last six years. He has a background in advertising, copywriting, digital marketing, strategy, client pitching, and even PR! For more information on BrainDo or how we can help your business's digital marketing strategies, reach out here!