How Bayer Builds Trust in an AI World | Upside #89

In this episode, we sit down with Dr. Kishan Rees and Cormac Willer to explore one of the most valuable assets in business today: trust. From healthcare and patient education to AI, misinformation, and digital content, we discuss how organizations can build credibility in an increasingly noisy online world. The conversation also dives into personal experiences, leadership lessons, and why trust remains the foundation of meaningful relationships between brands and people.