How behavioral science reveals what traditional market research misses

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, MichaelAaron and Richard challenge some of marketing’s biggest assumptions about consumer research. They explore why people often can’t explain their own decisions, why A/B tests outperform surveys, and how observing real behavior leads to stronger insights and better marketing decisions.

Episode metadata supplied by the publisher feed · Published Jul 8, 2026

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How behavioral science reveals what traditional market research misses

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This episode is 40 minutes long.

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This episode was published on July 8, 2026.

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