How Big Alcohol Tricks Women Into Mommy Wine Culture with Casey Davidson of The Hello Someday Podcast

Casey McGuire Davidson of The Hello Someday Podcast is joining me today for a must listen collab episode! If you’ve struggled to understand how you were tricked into Mommy Wine Culture, this episode is for you. Casey, a long time marketing director, and I (a long time influencer) shine a glaring light on Big Alcohol’s marketing schemes in this episode. We talk about how influencer marketing for alcohol works, why it’s so effective, and why Big Alcohol decided to start going after women - and Casey brings the receipts! Want to learn more about how Big Alcohol has chosen to target women? Read the facts straight from their lips here: Net Influencer - Influencer Marketing for Alcohol Brands: https://www.netinfluencer.com/influencer-marketing-for-alcohol-brands/Open Influencer - Alcohol & Spirits Influencer Marketing: https://openinfluence.com/alcohol-spirits-influencer-marketing/The Drinks Business - SVB Report: https://www.thedrinksbusiness.com/2023/01/svb-report-says-older-americans-only-area-of-growth-in-wine-consumption/Check out Casey’s coaching offerings at https://hellosomedaycoaching.com/Community makes all the difference. Join The Sober Mom Life Cafe for 5+ Peer Support meetings each week and a private Facebook group to connect with sober and sober-curious women. Get Your Copy of my book  The Sober Shift Join me on Substack: https://suzannewarye.substack.com/Follow on Instagram  @thesobermomlifeSmall Group SupportFresh 30Beyond 30We have merch!!!! Check it out here!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.