How Big Brands Buy Media and What Startups Can Learn

We talk real strategies for customer targeting, audience “alchemy”, and Adam’s hands-on approach to crafting campaigns that actually convert. Plus, Adam shares why he’s publishing guides, eBooks, and content to help even the smallest businesses buy media like pros.Whether you're a founder, marketer, or launching your first product – this episode gives you the straight-talking guidance you wish you'd had earlier.🎯 Big theme? *Marketing doesn’t work without understanding people.🎧 Edit your podcasts like a pro:https://get.descript.com/mrzy10nwivuq🎤 Join me as a guest or start your podcast journey:https://www.joinpodmatch.com/nickkuhneAdam’s Agency & Resources:🌍 https://www.kinetic319.com📚 Free & Paid Marketing Guides, Blog + Conversion Playbooks📱 @kinetic319 on all platformsTIMESTAMPS & TOPICS00:00 – Why people do business with people, not brands 01:15 – Introducing Adam Ortman & Kinetic319 02:20 – What big brands like Nike really understand about consumer psychology 04:10 – What sets Adam’s agency apart: performance-driven media buying 06:00 – The problem with agencies that try to do everything 07:30 – Adam’s eBooks: why they exist and who they help 09:00 – Turning marketing theory into self-serve playbooks 10:30 – Why buying US TV ads is so complex – and how Adam made it simpler 12:00 – Kinetic319’s work in Europe + US market entry tips 14:45 – Cultural targeting and why it matters in global campaigns 16:00 – The meaning behind the name Kinetic319 17:45 – Final advice for founders and marketers Connect with me on:All my linksBecome a guestSign up for RiversideGet Descript #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.