EPISODE · Jun 6, 2023 · 23 MIN
How Blue Apron adds a little friction to boost taste perceptions
from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab
In this episode we discuss the secrets behind the paradox of friction. Removing friction is useful for behavior change, while adding friction is useful for creating belief in the quality of a product.
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How Blue Apron adds a little friction to boost taste perceptions
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This episode was published on June 6, 2023.
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