How BMW leveraged the fresh start effect to win over new drivers

from Behavioral Science For Brands: Leveraging behavioral science in brand marketing. · host Consumer Behavior Lab

In this episode, we explore how BMW used behavioral science to grow consideration by targeting fresh starts like home buying, leveraging price relativity with luxury context, and exploiting proximity to boost brand perception. It's a clever use of timing, framing, and emotional influence.

Episode metadata supplied by the publisher feed · Published Nov 5, 2025

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How BMW leveraged the fresh start effect to win over new drivers

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This episode is 39 minutes long.

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This episode was published on November 5, 2025.

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