How Boring Small Businesses Can Market Themselves & Stand Out - Chris O'Shea

Most businesses don’t struggle because they’re bad at what they do. They struggle because nobody finds them interesting enough to care! Today's episode of The Engaging Marketeer is all about what actually makes a business stand out when everyone sounds the same, looks the same and says the same safe things. From why so much marketing feels painfully boring, to how trust is really built and why relying on word of mouth alone is a dangerous game, this one pulls apart a lot of assumptions people have come to rely on. The full episode with Canadian marketing expert Chris O'Shea is now available to stream on all platforms. About Chris:  Chris O'Shea is a marketing and business advisor based in Canada, working closely with small and growing businesses to help them stand out, build demand, and grow sustainably. With a background spanning tech, marketing, and advisory work, Chris focuses on cutting through noise, challenging safe thinking, and helping business owners understand what actually drives attention, trust, and long-term value. His work sits at the intersection of strategy, marketing, and real-world business fundamentals, with a strong emphasis on clarity, relevance, and human connection. Chris regularly shares his thinking through LinkedIn content and public speaking, offering practical insight for business owners navigating change in an increasingly competitive and fast-moving landscape. You can connect with Chris here:  LinkedIn: https://www.linkedin.com/in/chrisoshea11/ YouTube: https://www.youtube.com/@ChrisOShea About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.