How branding goes beyond visual components to create conn...

What this episode covers

Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, is joined by Kes Nielson, a branding expert and Founder of BRAAAND. They discuss the importance of branding in e-commerce. Kes emphasizes that branding extends beyond logos and color palettes, focusing on creating emotional connections with customers to drive long-term loyalty and revenue. She highlights that effective branding can increase revenue by 20-23% and improve customer retention. Kes also discusses the significance of branding in societal issues, citing a campaign for Fight Against Domestic Violence (FADV) that aims to raise awareness and empower victims. She stresses the importance of uniqueness and intentionality in branding strategies. Episode Timestamps: 2:24 Kess's Background and Branding Philosophy 5:25 The Importance of Branding in Customer Experience 8:24 Challenges and Opportunities in Branding 8:39 The Role of Emotional Intelligence in Branding 37:08 The Impact of Branding on Societal Issues 43:39 Collaborations and Partnerships 48:19 The Future of Branding in Ecommerce

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Frequently Asked Questions

How long is this episode of Retention Chronicles?

This episode is 48 minutes long.

When was this Retention Chronicles episode published?

This episode was published on October 14, 2024.

What is this episode about?

Mariah Parsons, Host of Retention Chronicles & Head of Marketing at Malomo, is joined by Kes Nielson, a branding expert and Founder of BRAAAND. They discuss the importance of branding in e-commerce. Kes emphasizes that branding extends beyond logos...

Can I download this Retention Chronicles episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.