How Brandon Hardison Is Solving the Technician Shortage at Jim Ellis Automotive Group

from Dealer Talk With Jen Suzuki · host Jen Suzuki

In this episode of Dealer Talk with Jen Suzuki, Brandon Hardison, Executive Leader of Jim Ellis Automotive Group shares a powerful, real-world blueprint for solving one of the industry's biggest challenges: technician hiring and retention. With over 22 dealerships and a strong people-first philosophy, Brandon breaks down how proactive community engagement, partnerships with work-based learning programs, and internal development systems can transform a struggling hiring pipeline into a thriving talent engine. From visiting high schools and career fairs to creating dealership-hosted educational events, he reveals how forward-thinking leaders can attract younger talent before they ever enter the workforce. This conversation goes beyond theory, highlighting the importance of coaching, patience, and leadership accountability in building loyal teams and long-term success. If you're serious about fixing technician shortages, strengthening your culture, and creating sustainable growth, this episode delivers actionable strategies that any dealership—big or small—can implement immediately. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

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This episode is 31 minutes long.

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This episode was published on April 20, 2026.

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