Dealer Talk With Jen Suzuki

This is a very simple strategy that is overlooked all the time! You will mprove your ELR at same time. If you're discounting before offering financing, you're doing it backwards. In this episode, Jen Suzuki tackles one of the biggest profit leaks happening in service departments every day. Advisors hear a repair total, feel a little customer hesitation, and immediately start shaving dollars off the repair order. The problem? Most customers aren't saying no because of the total cost. They're reacting to the immediate out-of-pocket impact. Jen breaks down why discounting weakens value, lowers ELR, reduces gross profit, and trains customers to negotiate every future visit. More importantly, she shares a simple mindset shift that helps advisors protect the repair, protect the technician and create more opportunities for customers to say yes. You'll learn how to present financing naturally, why payment options change the conversation, and how top advisors use flexibility instead of discounts to increase approvals, improve hours per RO, and build more trust. If you want stronger MPI approval rates, higher gross profit, and more confidence presenting recommendations, this episode is for you. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

If you're in automotive sales and you're celebrating appointment counts, we need to have a conversation. Because appointments don't pay you. Customers who actually show up do. In this episode of Dealer Talk with Jen Suzuki, we're digging into one of the biggest blind spots in dealership sales performance: show rate. Too many salespeople focus on how many appointments they set while completely ignoring how many actually walk through the door. Jen breaks down what separates a weak appointment from a real appointment, why customers disappear before they arrive, and the simple strategies top performers use to create commitment, build excitement, increase trust, and dramatically improve show rates. You'll learn how to create structure without pressure, why giving customers a reason to visit matters more than asking for the appointment itself, how confirmation messages can either strengthen or destroy momentum, and why you probably don't need more leads sitting in your CRM. If you're ready to stop chasing maybes and start creating more opportunities that actually show up, this episode is for you. Because hope isn't a strategy. Preparation is.

In this high-energy episode of Dealer Talk with Jen Suzuki, Jen Suzuki gets brutally honest about one of the biggest mistakes happening inside dealerships right now… slow lead response. This isn't about cheesy auto-responses, outdated templates, or "just checking in" emails that customers ignore. Jen breaks down why speed alone is not enough anymore. Dealers must combine fast response times with engaging, value-based conversations that actually pull customers in emotionally and stop them from shopping everyone else. From real dealership observations to simple but powerful examples, Jen explains why the first five minutes can determine whether your store wins or loses the deal. She challenges salespeople, BDC teams, and leaders to rethink how they approach internet leads, customer engagement, and communication strategy in today's hyper-competitive market. If your team is still responding an hour later with "Is this vehicle still something you're interested in?" this episode might sting a little. But it's the reality of modern automotive retail. This conversation is packed with practical takeaways on lead speed, customer psychology, conversation hooks, trust-building, engagement strategy, and why "professional speed" has become one of the biggest competitive advantages in the car business today. 🔥 Check out our sponsors! 🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast |  https://apple.co/38lmHM1  https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

What happens when AI enters a dealership… and your employees emotionally resist it? In this powerful episode of Dealer Talk with Jen Suzuki, Jen dives deep into one of the biggest leadership challenges happening inside dealerships right now: anti-AI culture, fear-based resistance, and the emotional side of organizational change. After training inside dealerships every single week and working with hundreds of managers and employees every month, Jen shares what she's personally witnessing in real time. Employees aren't just resisting technology. Many are scared of becoming irrelevant, overwhelmed by rapid change, or embarrassed they don't fully understand AI while younger employees adopt it faster. As the founder of eDealer Solutions and co-founder of ZukiTalk, Jen brings a rare inside perspective on how leadership messaging, dealership culture, emotional intelligence, and AI adoption are now colliding. This episode is not about AI hype. It's about leadership maturity. Jen breaks down why dealerships cannot shame employees into using AI, but also cannot allow emotional resistance to stop organizational evolution. She explains how dealerships should responsibly discuss AI ethics, customer trust, employee concerns, privacy, communication boundaries, and the future workforce expectations already forming inside the industry. If you're a dealer principal, GM, fixed ops leader, sales manager, service director, or anyone leading people through change, this episode will challenge how you think about culture, adaptability, leadership communication, and the future of automotive retail. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Jen Suzuki breaks down AI in the most real-world, non-Silicon-Valley way possible. No tech jargon. No robot talk. Just honest insight from someone who trains inside dealerships every single week and is watching the automotive industry evolve in real time. In this episode of Dealer Talk with Jen Suzuki, Jen explains what AI actually is, why so many people are either scared of it or pretending to understand it, and how dealerships are already changing faster than most leaders realize. From service advisors and BDC teams to technicians and managers, she shares what she's personally seeing inside stores across the country as AI begins improving communication, reducing friction, speeding up learning, and exposing weak processes. As the founder of eDealer Solutions and co-founder of ZukiTalk, Jen gives a rare inside perspective on the collision between human connection and technology. This episode is not about replacing people. It's about helping dealership teams become faster learners, better communicators, and more valuable in a rapidly changing world. If you work in automotive retail, leadership, sales, service, or fixed ops, this conversation will challenge the way you think about AI, the future workforce, and what customers actually want from the dealership experience. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If you're leading a service department or responsible for fixed ops performance, this is one of those conversations you don't skip. In this episode, I sit down with someone I've known and respected for years, Mitch Kudler, COO of Simms Auto Group… a guy who didn't just study the business, he lived every role in it. From technician to advisor to GM to executive leadership, Mitch brings a perspective that most leaders simply don't have. We dig into what most GMs misunderstand about service, why retention is the real game (not transactions), and the small decisions that quietly cost dealerships millions, like losing tire business or failing to create a real first service experience. Mitch breaks down the importance of transparency, why MPIs and video are still wildly underutilized, and how culture inside your store directly impacts customer trust. This conversation also hits leadership hard, how to unify sales and service, why most managers don't actually understand their numbers, and the simple but powerful act of walking your store and listening. If you want stronger retention, better CSI, and a team that actually works together… this one will stay with you. And personally? This one meant a lot. Mitch is one of those people I've always admired from afar—and every time we talk, I walk away better. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.| 

If your write-up is weak… your paycheck is leaking. Period. In this episode, I'm going straight at one of the most overlooked, but most expensive breakdowns in your service department: the quality of your RO write-up. We're talking about the real impact of vague notes, rushed conversations, and missed questions and how they quietly destroy technician productivity, create comebacks, slow down approvals, and chip away at your income. I break down exactly how to level up your write-up process, what questions actually matter, and how to position yourself as the translator between your customer and your technician. This is one of those "simple but not easy" skills that separates average advisors from top earners. Better notes = faster diagnosis, smoother workflow, stronger trust, and more money in your pocket. If you're ready to clean up the chaos and take control of your lane… this is your play. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If you've been in automotive for any amount of time, you already know the name David Kain and in this episode, we're going way beyond the highlight reel. This is a real conversation between two people who've been in the trenches, on stages, inside dealerships, and yes… technically "competitors" for years but never felt like it. We talk about what actually drives performance today (hint: it's not just AI), why most dealerships are still missing the basics, and how the best operators separate themselves through urgency, storytelling, and human connection. David breaks down his concept of "visual voicemail," why speed to lead is still wildly misunderstood, and what's really happening inside top-performing stores versus the ones just getting by. We also get into the truth about AI, where it helps, where it hurts, and why human intelligence still wins deals. If you're leading a team, working internet leads, or trying to stay relevant in a fast-changing market, this episode will challenge how you think about process, follow-up, and leadership. And honestly? It's just fun! Two longtime friends swapping stories, strategies, and a few laughs along the way. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode, I sit down with Paul Daly, co-founder of ASOTU (alongside Kyle Mountsier), and let me just say… this conversation is fun, real and relevant. We're talking about what the best operators are actually doing right now… And spoiler alert… it's not chasing shiny AI tools or buying the next "magic solution." It's people. It's culture. It's leadership that actually develops other leaders. Because here's the reality… our industry is losing billions to turnover every year, and the stores that are winning? They are obsessing over their people, giving them ownership, building real career paths, and creating environments where teams actually want to stay and grow. And that's exactly what makes ASOTU CON 2026 (May 12–14 in Maryland) different. https://www.asotucon.com This isn't a sit-and-listen conference. This is where ideas get challenged. Where failures get shared (yes… out loud). Where operators, innovators, and leaders actually collaborate. The theme? Year of the Human. Because while everyone's shouting "AI, AI, AI…" The real question is… who's leading the people behind it? If you're tired of surface-level conversations and ready for something that actually pushes your thinking, your leadership, and your business forward… You might want to be in that room. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast |  https://apple.co/38lmHM1  https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Dealers still ask me all the time, "Jen… what leads are the best?" And I always give the same answer… the ones already sitting in your database. In this quick class, I break down the biggest miss I see in dealerships everywhere. Salespeople are told to follow up… call for referrals… make birthday calls… but nobody really teaches them how to do it without feeling like a nuisance. So what happens? They stop. Here's the truth. The money isn't in the first call. It's in the one nobody makes. Follow-up isn't about checking a box. It's about building a career. Staying relevant. Staying human. And yes… staying in the game long enough to actually win. And here's the part that hit me personally. Just yesterday, while bringing my yard back to life after winter, my neighbor stopped by. We got to talking… and I found out he had once been homeless for two years, living out of his Suburban. What changed his life? Selling cars. That's this industry. It changes lives. It gave me everything. And when people ask me why I have so much energy… it's because I'm grateful. Grateful for the people, the opportunities, and the chance to help others find their path in this business. So if you're ready to stop chasing leads and start building a real pipeline… this one's for you. Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. Dealer Talk with Jen Suzuki Podcast |  https://apple.co/38lmHM1  https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx

Sales teams… this is the moment where deals are won or lost and most don't even realize it. In this episode of Dealer Talk with Jen Suzuki, Jen breaks down one of the biggest mistakes happening in dealerships every single day: quoting price too fast. Customers ask for price. You give it. Conversation over. But what if that one moment is exactly where you lost control of the deal? This episode is all about the mindset shift that separates average reps from top 10% performers. You'll learn how to guide the conversation instead of reacting to it, how to redirect price questions without sounding evasive, and how to build value before ever talking numbers. Because here's the truth… fast answers don't win deals. Better conversations do. If your team is constantly battling price shoppers, losing gross, or struggling to get customers to engage… this is the fix. Dealer Talk with Jen Suzuki Podcast |  https://apple.co/38lmHM1 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx Check out our sponsors! LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, Brandon Hardison, Executive Leader of Jim Ellis Automotive Group shares a powerful, real-world blueprint for solving one of the industry's biggest challenges: technician hiring and retention. With over 22 dealerships and a strong people-first philosophy, Brandon breaks down how proactive community engagement, partnerships with work-based learning programs, and internal development systems can transform a struggling hiring pipeline into a thriving talent engine. From visiting high schools and career fairs to creating dealership-hosted educational events, he reveals how forward-thinking leaders can attract younger talent before they ever enter the workforce. This conversation goes beyond theory, highlighting the importance of coaching, patience, and leadership accountability in building loyal teams and long-term success. If you're serious about fixing technician shortages, strengthening your culture, and creating sustainable growth, this episode delivers actionable strategies that any dealership—big or small—can implement immediately. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, we shift the focus to where real dealership growth actually happens, the service lane. This is a straight, no-fluff conversation about customer retention and why it directly impacts your paycheck, your stress level, and your long-term success. We break down the simple but often overlooked behaviors that keep customers coming back, from how you handle the exit to the follow-up that most advisors skip. If you've been treating each visit like a one-time transaction, this episode will challenge you to think bigger and start building relationships that last years, not just repair orders. This episode doesn't just talk about retention, it shows you exactly how to execute it. You'll walk away with simple, high-impact tactics like how to properly set the next appointment before the customer leaves, what to say during the vehicle pickup to create future value, and how a quick next-day follow-up text can dramatically increase return visits. We also cover the importance of setting clear expectations, giving consistent updates, and using small personalization touches that make customers remember you. These are the moments that turn one-time visits into long-term relationships and predictable income. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Randy Kobat from LotLinx to break down one of the biggest shifts happening in dealership technology right now. We move past the hype of generic AI tools like ChatGPT and into what actually drives results on the ground. LotGPT is built specifically for dealerships, using real inventory, real market data, and real shopper behavior to deliver precise, actionable insights. We talk about why generic AI often falls short, how data security plays a bigger role than most realize, and what it looks like to treat AI as a true team member with a defined role inside your store. If you want to stop guessing, protect gross, and move inventory smarter, this conversation will change the way you think about AI in your dealership. What's really turning heads is how quickly dealers are adopting this. Over 6,000 dealerships are already using LotGPT, and it's not because it sounds good, it's because it works immediately. Dealers are seeing fast wins like identifying which vehicles are at risk before they age out, reallocating wasted ad spend within minutes, improving VDP performance, and uncovering exactly where the breakdown is between shopper activity and actual sales. Instead of guessing or defaulting to price drops, they're making smarter, more precise decisions that protect gross and move inventory faster. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, we're getting real about one of the most important numbers in your service department, the MPI approval rate. This isn't just a metric. It's a mirror. If your approvals are low, it's rarely about price, the customer, or the car. It's almost always about communication. Jen breaks down exactly why customers decline recommended work and what service advisors are missing in their conversations. From rushed calls and weak explanations to overusing technical language that customers don't understand, this episode exposes the everyday habits that quietly kill approvals. But more importantly, it gives you a simple, repeatable way to fix it. You'll learn how to clearly explain the job, the risk, and the reward so customers actually understand what's happening with their vehicle and why it matters now. Because when clarity goes up, approvals go up. Bottom line: You don't need better customers. You need better conversations. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If your store is using AI, or thinking about it, this episode will challenge how you think about process, accountability, and what it really takes to win with modern tools. In this episode of Dealer Talk with Jen Suzuki, we sit down with Seth Poplawski of Auto Lenders, he leads CRM, process, and AI strategy across a rapidly growing dealer group with 11 stores now. Seth has worked every role from sales to BDC to leadership, and now he's overseeing AI execution across 11 rooftops. He breaks down what actually happens when dealerships implement AI and why most fail to get real results. From customizing messaging by lead source to building data-driven cadences and creating a hybrid AI + human workflow, Seth shares exactly how his team is increasing engagement, speeding up response times, and capturing opportunities others miss, especially after hours. This is not theory. This is execution. Bottom line: AI doesn't fix broken processes. It exposes them. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk.com helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If technicians are standing around waiting for approvals, the problem might not be staffing, it might be process. In this episode of Dealer Talk with Jen Suzuki, I break down the difference between technician efficiency and productivity, and why service advisors have more influence on shop productivity than they realize. When MPI calls are delayed, write-ups are vague, or approvals take too long, technicians lose valuable production time. In this episode we cover: • The difference between technician efficiency vs productivity • How slow approvals kill shop productivity • Why clear write-ups and communication matter • How advisors can keep the entire shop flowing smoothly Because sometimes the shop doesn't need more technicians. It just needs faster approvals and tighter execution.

What if you could make more money every day without writing one extra car? In this episode of Dealer Talk with Jen Suzuki, I break down a metric many service advisors overlook: hours per RO. Hours per RO is the average number of labor hours sold on each repair order. A small increase can dramatically impact technician productivity, shop efficiency, and your paycheck. In this episode we cover: • What hours per RO means • Why rushing write-ups lowers production • How better presentations increase approvals • Why small services stacked together drive profit You don't need more traffic or more appointments. You just need to slow down, be thorough, and capture the opportunity already in front of you. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

If every day in the service lane feels chaotic, the problem might not be effort, it might be capacity. In this episode of Dealer Talk with Jen Suzuki, I break down one of the most overlooked concepts in fixed ops: shop capacity. When advisors promise pickup times without knowing how many labor hours the shop can realistically produce, stress builds fast. Technicians get buried, customers start calling, and CSI takes a hit. In this episode we cover: • What shop capacity really means • Why overbooking creates chaos in the shop • How unrealistic pickup promises hurt technicians and customers • How advisors can set expectations that build trust instead of pressure The best advisors don't promise speed. They promise accuracy, communication, and quality work done right.

If you're exhausted at the end of the day but your paycheck doesn't reflect the effort, this episode explains exactly why. In this episode of Dealer Talk with Jen Suzuki, I'm kicking off a brand new service department performance series focused on helping service advisors and fixed ops leaders understand the metrics that actually drive income. Today we're digging into one of the most important numbers in the service lane: Gross Profit Per Repair Order Many advisors judge their day by how busy they were, how many cars they wrote, how fast the line moved, or how chaotic the desk became. But busy does not always mean profitable. Two advisors can see the exact same vehicles in the same day and produce dramatically different results simply because of how they approach the opportunity in front of them. In this episode, I break down: • What gross per RO actually means and why it matters • Why being "busy" can sometimes hide lost income opportunities • The mindset shift from order taker to consultant • How small maintenance services can stack into serious profitability • Why assuming customers won't buy is one of the biggest mistakes advisors make • How rushing through MPIs and conversations creates hidden profit leaks Most importantly, we talk about the shift service advisors must make: Stop asking "How fast can I move this car?" Start asking "How complete can I be?" Because the opportunity isn't something you have to chase. The customer already drove it into your service lane. If you're a service advisor, service manager, or fixed ops leader who wants your team to increase profitability while improving the customer experience, this episode is a powerful place to start. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Managers… this one is for you. I sat down with Jimmy Vargas, GSM at Paradise Chevrolet and this isn't just a conversation… this is someone I'm actively in the trenches with right now. I'm working directly with Jimmy and his sales team on their phone process, listening to calls together, coaching in real time, and using the tools inside CallRevu to actually develop his people. And that's the difference. He's not just pulling reports. He's not just tracking calls. He's investing in his team. Jimmy is setting the bar, giving his team a modern, relevant process to win on the phones, and then backing it up with real accountability using the data. One of the most powerful things he's doing right now? He's using CallRevu's keyword alert feature to instantly flag calls when something doesn't go the way the customer expected. So instead of finding out a day later… or never… He and his managers are notified immediately. That means they can jump in, coach the situation, follow up fast and in many cases, save the deal. We're reviewing recorded calls. We're tightening conversations. We're making sure nothing slips through the cracks. Because when you actually listen… you find everything. This episode breaks down his blueprint. It's simple, doable, and built for real dealership life. If you want more appointments, stronger performance, and a real return on the calls you're already paying for… This is where it starts. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Dealership advertising is entering a completely new era and AI is at the center of it. In this episode of Dealer Talk with Jen Suzuki, Jen sits down with Jarett Bellucci, a two-time Emmy Award-winning director and filmmaker and the founder of Bellucci Productions. Jarett has created commercial work for major brands like Cadillac, BMW, and Forbes, and now he's helping businesses, including car dealerships, leverage AI to produce cinematic-quality commercials without the massive production budgets. Together they break down how AI is changing the way commercials are created, why storytelling matters more than ever in automotive advertising, and how dealerships can stand out in a sea of look-alike ads. Jarett explains how AI tools are unlocking creativity, allowing brands to build characters, craft stories, and produce visually stunning content faster and more affordably than ever before. But the real advantage isn't just the technology. It's the message behind it. If you want your dealership marketing to stop blending in and start connecting emotionally with buyers, this conversation will open your eyes to what's possible. This episode covers: • Why most dealership commercials fail to connect • How AI is lowering production costs while raising creative potential • The power of storytelling in automotive advertising • How dealers can build monthly "drip branding" campaigns • Why the future of AI advertising still depends on human creativity AI may be the toolbut the idea and the story are still what wins!  Bellucciproductions.com Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

There's a lot of communication flying out of dealerships every single day and text messaging is often the fastest way to reach a customer. But if your messages look like everyone else's, they're going to be treated like everyone else's. "Just checking in" and "any questions?" isn't follow-up… it's noise. In this episode, Jen shares a creative tactic she's been using in her own follow-ups that's getting responses and turning heads! AI-generated images built directly from CRM notes and customer conversations. Instead of sending another plain text, Jen shows how you can create a visual message that proves you were paying attention. The customer's name, the vehicle they liked, details about their family, their interests, even a little humor, all layered into a custom image that feels personal and memorable. It's not about fancy graphics. It's about showing customers that you remember them and care about their situation. Jen explains how she started using these AI images in her own outreach, how the responses led her to start teaching the technique in her sales classes, and how teams are now using it as a fun internal contest to drive replies from customers. If your follow-up messages are getting ignored, the problem might not be the message, it might be the format.  This episode will show you how to change that! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Flat rate has been debated for decades in service departments, but what if the real issue isn't the pay structure at all? In this episode of Dealer Talk with Jen Suzuki, I sit down with Joe Minns, Corporate Fixed Ops Director at Dennis & Co Auto Group, who brings 34 years of real dealership experience to the conversation. Joe has seen just about everything in service operations, from dirt-floor shops to high-tech 80-bay service departments. Today he oversees fixed operations for Dennis & Co's growing network of dealerships, and he shares one powerful perspective that many leaders overlook: Flat rate doesn't fail… culture does. We dive deep into the real reasons technicians struggle to flag hours and why so many service departments unintentionally waste the most valuable resource they have, technician time. Joe breaks down the operational leaks that quietly drain productivity, the cultural shifts required to protect technician efficiency, and why leaders must rethink how dispatch, advisors, and managers support the shop. We also talk about: • Why technicians are the true revenue engine of fixed operations • How small moments of lost technician time cost dealerships thousands • Why many service departments unknowingly rig the system against their own techs • The leadership shift required to fix flat rate culture • How service advisors, dispatchers, and managers must align to protect technician productivity • Why career pathing is critical to solving the technician shortage If you're a service director, fixed ops leader, or dealership executive trying to improve technician retention, shop productivity, and labor performance, this conversation is packed with practical insight. Because at the end of the day, great service leaders don't just manage the shop, they protect the people who power it. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 CallRevu is the leading automotive communications intelligence platform, giving you elevated insights and vision into your services, sales and brand management all in one place. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

AI isn't something managers can delegate. It's something they have to demonstrate. In this episode, Jen talks about one of the biggest leadership shifts happening inside dealerships right now: leaders becoming the model of how to use AI, not just the ones telling everyone else to use it. Your team isn't going to adopt tools because of a memo or a mandate. They adopt them because they see their leader using them in real life, in meetings, during problem-solving, when building customer messaging, or when creating new sales ideas. Jen shares how managers can introduce tools like ChatGPT, Claude, Gemini, Grok and others inside regular team meetings so people learn naturally instead of feeling forced. When leaders use AI openly, asking questions, testing ideas, building scripts... it shows the team how to think differently and stay relevant in a fast-changing industry. The message is simple: People don't follow mandates. They follow models. If you want your team to evolve, they have to watch you do it first!   Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

20 seconds. That's all it takes to separate average dealerships from memorable ones. Customers don't remember your CRM. They don't remember your process map. They remember effort. In this episode of Dealer Talk with Jen Suzuki, Jen breaks down why short, 20-second personalized videos are one of the most powerful follow-up tools in modern dealerships — in both sales and service. Not five minutes. Not perfect lighting. Not corporate scripts. Just 20 seconds of clarity that says: "I was thinking about you." Jen explains how replacing traditional texts and voicemails with quick, candid videos builds obligation, increases engagement, and showcases your humanity. She shares simple scripts, real-world examples, and ways managers can turn this into a fun, competitive in-store activity. You'll learn: • Why video follow-up increases memorability • How to structure a powerful 20-second message • What to say when confirming appointments • How to stand apart from competitors instantly • How to coach your team to execute without overthinking Perfection isn't the goal. Presence is. Because 20 seconds today beats zero seconds tomorrow, every single time. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Great ideas don't fail in dealerships because they're bad. They fail because no one installs the behavior fast enough. In this episode of Dealer Talk with Jen Suzuki, Jen breaks down a simple, high-energy methodology to help leaders stop "motivating" and start installing execution inside their stores. Most dealerships don't have a training problem — they have an execution problem. Processes get rolled out. Energy fades. Thirty days later, nothing sticks. Jen shares her proven meeting framework — used at NADA Academy and in high-performing stores — to compress action, build accountability, and make learning fun and sustainable. You'll learn how to: • Pick one behavior and install it fast • Teach a technique in under 20 seconds • Use real examples to drive discussion • Create immediate execution through activity • Run contests that build visibility and accountability • Shortlist, vote, and let the team own the win This is about turning meetings into movement. Not speeches. Not theater. Behavior change. If you're a GM, GSM, Fixed Ops Director, Sales Manager, or Service Manager who's tired of initiatives fading out — this episode gives you a repeatable structure to make things stick. Momentum doesn't come from motivation. It comes from movement. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

The first five minutes of a service visit can make or break everything that follows. In this episode of Dealer Talk with Jen Suzuki, Jen dives into one of the most overlooked yet powerful moments in fixed ops: the service check-in. This isn't about speed. It's not about numbers. It's not even about selling. It's about trust. Jen calls the check-in one of the two sacred moments in every service visit and if you miss it, nothing else matters. From reviving the dying walkaround to turning rushed transactions into relationship opportunities, she shares real-world principles advisors and managers can immediately apply to boost MPI approvals, retention, and long-term revenue. You'll learn how to: • Turn the walkaround into "walk-in education" • Build trust before the inspection ever begins • Use simple human connection to reduce defensiveness later • Create operational impact by improving the first five minutes • Coach presence, tone, and professionalism — not just process When customers feel educated early, they're less defensive later. And when they trust you? They buy. They return. They ask for you. This episode is a must-listen for Service Advisors, Service Managers, Fixed Ops Directors, and GMs who want to boost service revenue without pushing harder, just caring smarter. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.  

If your service managers and advisors can't explain Effective Labor Rate in one sentence, money is leaking out of your shop every single day. In this episode of Dealer Talk with Jen Suzuki, Jen breaks down the most misunderstood yet most powerful performance metric in the service department: ELR (Effective Labor Rate). While advisors often track CSI, gross, and hours per RO, ELR quietly tells the real story of how the shop is performing, how advisors get paid, and how profitable the operation truly is. Jen simplifies what ELR actually is (and what it's not), why it matters more than the posted labor rate, and how everyday advisor behaviors like discounting, incomplete presentations, weak explanations, and missed opportunities directly drag it down. This episode connects the dots between ELR and advisor income, shop absorption, and leadership discipline. Jen also outlines practical coaching strategies for service managers, including daily visibility, advisor-level tracking, role-play, discount accountability, and how to celebrate ELR wins so strong behaviors get repeated. ELR isn't a scary accounting term. It's a performance mirror. If you understand it, you can influence it. If you can influence it, you can control profitability. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

This one was different, we recorded an in-person (we are both within minutes of each other in CO!)  episode in a studio (yes, the kind rappers use 😄) with a dealer/general manager from a 100+ year family dealership story that started back in 1922. Meet Fred Emich from https://www.emichauto.com/ We get into what most leaders don't talk about: the daily pressure to stay relevant, how to keep people invested across multiple rooftops, and why the service department deserves way more leadership attention than it usually gets. Then we go deep on tech adoption, how to vet new tools, why "shiny object" purchases fail, and the non-negotiable rule: if your team won't use it day-to-day, don't buy it.  We also tackle the big debate: "customers don't want calls anymore." Spoiler: they don't want robocalls… but they do want real explanations when it matters, especially in service. If you're trying to modernize your dealership without sacrificing the human connection that built your reputation, this episode is a roadmap. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

There are two sacred moments in every service visit and if you miss them, nothing else matters. In this episode of Dealer Talk, Jen Suzuki breaks down the most overlooked, most powerful moment in the service lane: the check-in. This isn't about speed. It's not about scripts, numbers, or reports. And it's definitely not about rushing customers through like a transaction. Jen shares what she's seeing on dealership drives across the country: walk-arounds disappearing, advisors glued to iPads, low energy, rushed tones and customers quietly losing trust. You'll learn why the check-in is where trust is either built or broken, how a proper walk-around isn't an upsell but an education, and why customer involvement early makes approvals easier later. From eye contact and body language to flashlight moments under the hood, this episode dives into the small, human details that drive retention, loyalty and long-term relationships. If you're a service advisor or manager who wants better inspections, smoother MPI conversations, stronger surveys, and customers who come back asking for you, this episode is required listening. Because when customers feel seen and heard, everything else gets easier.

AI isn't here to replace service advisors, it's here to protect what they do best. In this episode of Dealer Talk with Jen Suzuki, Jen speaks directly to service leaders navigating the overwhelming wave of new AI tools flooding the automotive space. While the industry is being told to move faster, adopt more, and automate everything, Jen challenges leaders to slow down and ask a more important question: Is this technology protecting human connection or eroding it? Service advisors sit at the center of the customer experience, yet their role has been stretched beyond sustainable human limits. Between check-ins, walk-arounds, technician communication, approvals, loaners, follow-ups, explanations, CSI pressure, and emotional labor, advisors are maxed out and piling on more systems isn't innovation. It's overload. Jen shares real-world observations from working in service departments over the past year, including her experience building AI to assist with one very specific task: MPI approval calls. What became clear is that when advisors are freed from repetitive, draining work, approvals move faster, technicians wait less, shops flow better, and advisors can be present where they matter most with customers. This episode reframes AI's role in service: not as the hero, but as the quiet support system working in the background so advisors can lead with trust, clarity, and confidence. Because the future of service isn't human or AI, it's human + AI, used wisely. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Jessica Colan, who leads one of the biggest BDC departments in the country and works in the #2 Kia store in the nation. I've known Jessica for more than a decade and trained her team for years and what makes her different is simple: she doesn't chase shiny toolsshe tests them against real processes until they perform. We talk about what's actually working with AI inside a high-performing dealership BDC—specifically how Jessica has used Matador AI hands-on for the last two years to revive stagnant leads, re-engage "ghosted" customers and target low-hanging fruit without wasting human time on dead ends. Jessica breaks down her "sacred" strategies: Building custom workflows and sequences by lead source (Trader, Sam's Club, etc.) Training the AI to sound like your store—not generic dealership spam Setting up human alerts so the team tags in fast when AI hits a boundary Running CSV-based campaigns (loyalty, lease maturity, unsold visits) with the right staffing so replies don't overwhelm the team Using AI-driven engagement to turn "closed" opportunities into open, actionable leads—and pushing hot conversations into the CRM for history Pairing engagement with quick, targeted video from product specialists (30–40 seconds, not a full walkaround) once the customer shows real intent This is a real-world look at the truth most dealers are learning the hard way: AI tools don't work without a human behind them. You have to train it, guide it, and integrate it into your process because the goal isn't to automate relationships…it's to protect them. If you're a GM, BDC director, sales leader, or operator trying to revive leads and stop wasting time, you'll want to hear exactly how a top Kia store is using AI to create speed, engagement, and competitive advantage. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

This episode is all about the kind of AI dealers actually need not another shiny chatbot, but a real assistant built inside the DMS and grounded in real dealership data, real workflows, and real accountability. I'm joined by AJ McGowan, VP of Research & Development at Reynolds and Reynolds and co-founder of AutoVision, to talk about Reynolds' newest reveal: Rey, a tailored AI assistant integrated directly into the Reynolds ecosystem. We get super practical on how leaders, managers, and frontline teams could use Ray day-to-day: Service teams asking real-time status questions without leaving the bay Used car managers making smarter auction decisions by cross-referencing market intelligence with store performance Multi-store operators pulling up-to-the-second answers mid-meeting (instead of printing reports that are outdated the next morning) Teams using Ray to learn Reynolds tools, message each other, and even connect with Reynolds support with context already included Bottom line: the dealer's job isn't to use software, it's to take care of customers. Rey is designed to remove friction, reduce report-chasing, and help dealerships make faster, more confident decisions using the data they already own. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, I sit down with Kerri Wise, Chief Marketing Officer at LotLinx, to unpack one of the biggest problems I've seen after decades of training sales teams: wasted time chasing the wrong leads while real opportunities sit right under our noses. Kerri brings a rare perspective, deep automotive experience from brands like TrueCar and Edmunds, paired with a clear understanding of how AI and machine learning can actually support dealership operations, not complicate them. We dive into LotLinx's newest product, Revive, launching at the NADA Show, which helps dealers reclaim "closed-lost" leads that sales teams have already moved on from but shoppers haven't. The data may surprise you: nearly 20% of those leads return to the dealership website within 45 days, often unnoticed. This conversation covers: Why most follow-up strategies waste salesperson time How AI identifies high-intent shoppers the moment they re-engage The difference between top-of-funnel noise and bottom-of-funnel gold Why AI adoption fails without human execution How dealerships can give their teams time, focus, and humanity back We also talk about what LotLinx is unveiling at NADA—including one of the biggest giveaways the automotive industry has ever seen. A $148,000 prize and let's just say Jetson 1, aerial vehicle that for anyone else is a 2 year waitlist! If you're a dealer, GM, sales leader, or operator thinking seriously about efficiency, AI, and profitability in a tightening market—this episode is a must-listen. 🔥🔥 Lotlinx is heading to NADA with its biggest giveaway yet! Visit Lotlinx at Booth #2743WStop by for a demo and receive a $75 gift card plus a chance to win a Jetson ONE personal eVTOL aircraft valued at $148,000. Double Your Chances to WinPre-schedule a demo with the Lotlinx team before the event to earn an additional entry into the giveaway. Lotlinx LIVE at NADAJoin Lotlinx at the live stage for real conversations about the automotive industry. The team from Car Dealership Guy will be hosting their show live from the Lotlinx booth, along with interviews featuring automotive dealers and industry influencers. Win With Every VIN at NADA with Lotlinx. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.  

Today we're bringing a new angle to Dealer Talk with Jen Suzuki Podcast! The capital side of dealer tech. I'm joined by Keith Style from Presidio, an automotive-focused investment advisory team that's been quietly shaping the next wave of dealership technology. Keith shares what Presidio looks for in early-stage AI and software companies, how they diligence founders (spoiler: customer calls are everything), and why "strategic capital" matters more than flashy valuations. We break down the metrics that actually predict whether a tech company will last: recurring revenue, revenue growth, churn, runway, and even the Rule of 40 and why dealers should care. We also talk about the real risk in early-stage AI (not everyone survives), the funding models dealers should demand, and why the best investors want dealers to be active partners with feedback loops, not passive checks. Then we zoom out into 2026: convenience-driven customer expectations, marketplaces, online buying behavior, and how this next wave of tech may finally drive productivity in dealerships without losing the customer experience. If you're heading into NADA and trying to separate "AI noise" from real outcomes, this is your checklist! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.

Every time a service advisor discounts too fast, something bigger than money is lost — credibility. In this episode of Dealer Talk with Jen Suzuki, Jen tackles one of the most overlooked performance indicators in the service department: the discount line. After years of training advisors on the drive and working shoulder-to-shoulder with service teams, this is one of the first places she looks because it tells a story. A story about confidence. A story about perceived value. A story about how the advisor, the technician, and the dealership are being positioned in the customer's mind. This conversation isn't about being rigid or unsympathetic. It's about understanding that discounting is rarely about the customer, it's usually about discomfort. Discomfort with holding value. Discomfort with pushback. Discomfort with confidently saying, "This is what it costs, and here's why." Jen breaks down why fast discounts quietly devalue the work, the technician, and the entire service operation and how strong advisors protect value without sacrificing trust. She also speaks directly to service managers and Fixed Ops leaders about why discounting is a leadership issue, not an advisor flaw, and how coaching, language, and support change behavior. If you want to elevate advisor confidence, protect margin, and build trust that actually lasts, this episode is for you! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Reynolds and Reynolds is a leading automotive DMS platform that helps dealerships run more efficient, connected, and customer-focused sales and service operations. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. ZukiTalk helps service advisors by making clear, consistent MPI calls that educate customers and increase approvals.  

We've never had a CTO on Dealer Talk with Jen Suzuki! So we went full behind-the-scenes with Kelvin Pho, CTO & Co-Founder @ Mia Labs!  Kelvin pulls back the curtain on what's happening in AI tech right now. He shares his insights on what matters, what's hype, and what dealers should actually be asking before they buy another "AI tool." We talk real-world dealership problems like missed calls, after-hours coverage, messy data, and integrations across CDK, Reynolds, Tekion, Xtime, and more. Then we get into the stuff nobody explains: why "built on Azure" matters, how safety and content controls prevent AI from going rogue, and why "bank-level security" isn't just a buzzword. Kelvin also shares a dealer-friendly AI maturity test (latency, P90 latency, interruption/turn detection), plus the #1 misconception: AI doesn't arrive perfect, it's like hiring a new employee and it needs training. If you're heading into 2026 trying to modernize your communication stack without getting burned, this is your vetting checklist. [email protected] | www.mia.inc  Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.  

Meet Lot GPT: Dealer AI, Done Right  Ever wonder what happens when automotive tech veterans build an AI just for dealers? Meet Lance Schafer, GM of Product and Tech at Lotlinx and the brains behind Lot GPT. This isn't your everyday chatbot. Lot GPT analyzes inventory, predicts which cars will sell and when, optimizes vehicle pages, and even drafts follow-up messages. All using 12 years of dealer data and insights from 28,000 dealerships. The catch? It's invite-only for now. Why? Because Lotlinx is taking their time to deliver tools dealers actually want, test them with real users, and make sure every feature adds value before a broad release.  If you're serious about staying ahead in automotive AI, you need to get on the waitlist for Lot GPT.  Join the waitlist at lotlinks.com/lotgpt Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ujj Nath, Co-Founder & CEO of MyKaarma walks us through the messy, glorious work of building dealer software. The late nights, the dealer-floor immersion, the hard lessons learned from Toyota's Genchi Genbutsu, and the relentless grind that turns a consulting gig into a product powering billions in payments. We dig into real dealer stories (Norm Reeves, Volkswagen, Mercedes), early product wins (text + call on one local number, mobile checkout), brutal setbacks, and how staying "in the trenches" shaped a product that dealers actually use. If you build training from being on the store floor, this episode will hit home: product decisions come from watching customers, asking better questions, and surviving the chaos! Truly inspirational and exciting to hear how some of the dealerships greatest tools were born! Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.  

Get inspired by Nick Cossette, co-founder and Head of Growth & Operations at Matador AI, as he shares his journey from working at Enterprise Rent-a-Car to creating one of automotive's leading AI tools. In this episode of Dealer Talk with Jen Suzuki, Nick reveals how Matador AI is revolutionizing dealership sales, BDC follow-ups, and customer engagement. From SMS automation to human-like AI conversations and now even voice AI, learn how Nick and his team are reshaping the way dealers connect with customers and drive results. This is a must-listen for anyone interested in the future of automotive technology, AI, and elevating dealership operations. Get more info @ Matador.ai Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Part 4 of Jen Suzuki's 4-part mini-series gives managers a simple, repeatable structure for teaching one of the most stressful skills in sales: handling customer objections. In this episode, Jen breaks down how to coach your team through pushback without pressure — using a calm, confident, 4-step framework: Acknowledge → Reframe → Offer → Close the Gap. You'll learn exactly how to teach the structure in minutes, demonstrate both strong and weak examples, and set up fast role-plays that build confidence instead of anxiety. Jen also shares practical ways to evaluate tone, body language, pacing, and delivery using quick checklists and 10-minute coaching drills. Plus, she reveals her favorite contest ideas to keep the skill top-of-mind and drive real behavior change. This power session helps salespeople, BDC agents, service advisors, and anyone facing customer objections turn stressful moments into calm, controlled wins. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Part 3 of Jen Suzuki's 4-part manager mini-series goes deep into one of the most profitable coaching skills in the dealership: teaching teams how to gain more service approvals using her formula called Job–Risk–Reward (JRR). Jen breaks down exactly how to train advisors, salespeople, and BDC agents to explain value simply, clearly, and with confidence — without scripts. You'll learn how to teach the formula in minutes, demonstrate it live, then drive real application with team exercises, role-play, and even spicy contests that make learning stick. From wipers and brake pads to leather seats and display screens, Jen shows you how this formula boosts trust, increases transparency, and gets customers saying yes more often. This is your playbook for fast, high-impact coaching that drives approvals, customer loyalty, and profitability. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

Part 2 of Jen Suzuki's 4-part mini-series for dealership leaders drills into the single most important window of any customer interaction — the first three minutes. In this episode Jen teaches managers how to coach teams to win fast: a sharp greeting, purposeful value, and immediate engagement. Learn a compact, repeatable coaching routine (teach → demo → apply) with real scripts for calls, showroom greetings, and walk-ins, plus quick contests and pairing exercises to lock behavior in. This episode is built for GMs, BDC leads, service managers and anyone who needs fast, high-impact coaching that translates to better appointments, higher show rates, and stronger customer loyalty. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Part 1 of Jen Suzuki's 4-part mini-series for dealership leaders: a fast, repeatable coaching framework to level up your team one short session at a time. In this episode Jen breaks down a 10–15 minute training format she uses in-store and at NADA Academy — how to open sharp, teach one skill in 60–90 seconds, demonstrate it under 3 minutes, then put reps into quick application with immediate feedback. No boring slides, no long lectures — just focused micro-coaching that builds skill, accountability, and energy. Perfect for GMs, service managers, BDC leads and anyone who wants a simple daily rhythm to raise performance and keep teams engaged. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

In this episode of Dealer Talk with Jen Suzuki, Jen sits down with Bill Camastro, dealer partner at Gold Coast Cadillac and Jersey, to explore the intersection of technology, AI, and human connection in modern dealerships. Bill shares hard-earned lessons from growing up in the Bronx to running a top-rated Cadillac brand, and how he leverages AI—not to replace his team, but to make them 50% more effective. From digital innovation to hands-on leadership, guest experience, and real-world strategies for scaling performance, this conversation is packed with actionable insights for dealers, executives, and service leaders ready to stay relevant, competitive, and human-first. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

What makes people stay… and what makes them walk out the door? In this episode, Jen sits down with Clint Pulver — Emmy Award–winning speaker, author, and creator of the "Undercover Millennial" movement — for a raw, energy-packed conversation about leadership that actually inspires people to perform at their highest level. Clint has interviewed over 10,000 employees across the country, gathering real, unfiltered feedback about what teams love, what they fear, and why they stay committed. And the patterns he reveals apply directly to every dealership, every department, every leader. Together, Jen and Clint unpack: The fastest way leaders unintentionally push good people out How the best managers create "mentorship moments" that change everything Why today's workforce craves connection, not supervision How small leadership habits lead to massive culture shifts The secret to motivating teams without pressure or burnout Why recognition is the #1 performance accelerant What dealerships can do this week to boost energy, trust, and accountability This is a high-impact, unforgettable episode for anyone responsible for growing people — GMs, dealer principals, sales leaders, service directors, BDC managers, and anyone who wants a stronger, more motivated team. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships.

What's really happening inside dealership service departments? In this episode, Jen sits down with Kim Saylor, Senior Director of Fixed Ops Product Marketing at CDK Global, to break down the real shifts, disruptions, and opportunities shaping fixed ops today. Kim brings big data, real research, and boots-on-the-ground insights from dealerships across the country — and she's not sugarcoating anything. Together, Jen and Kim dive into: Why customer trust is still the #1 weak link—and how the best service departments are fixing it How AI scheduling and communication tools are actually performing in the real world Where dealers are unintentionally losing service revenue What high-performing service departments do differently every single day The three action steps every leader can implement in the next 90 days Why videos, mobile approvals, and dynamic pricing are changing the game How advisors and technicians can evolve without losing the human touch that customers crave This is a candid, high-value conversation for dealers, GMs, fixed ops directors, BDC leaders, and anyone serious about elevating service performance with better processes, better tech, and better human connection. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsors!🔥 Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.  

Wake up — it's here. Conversational AI has officially arrived in automotive, and it's transforming dealership operations faster than anyone expected. In this episode, Jen sits down with one of the true OGs of voice AI, Rich Sands, CEO of Stella Automotive AI, to unpack what's really happening behind the scenes as dealerships adopt AI in service and sales. https://stellaautomotive.com Rich shares the evolution of Stella—from early hurdles to the all-new rebuilt platform—and opens up about the human side of AI: the integration challenges, the mistakes, the breakthroughs, and the massive shift in customer adoption. You'll hear real data on engagement, booking speed, and why some callers now prefer Stella over a human. Jen and Rich break down: Why voice AI is accelerating dealership operations on both the service and sales sides How customer behavior toward AI has radically changed in just two years What "the new Stella" actually means (zero latency, deep integrations, powerful customization) The ROI dealers are seeing—and why AI is now outperforming humans in call handling and appointment booking The must-do steps for dealers deploying voice AI (yes, the greeting matters more than you think) How data, context, and personalization are creating a new wave of VIP-level customer experience If you want real talk about scaling voice AI in a dealership—without the vendor pitch—this episode is your roadmap. It's tactical. It's honest. And it'll prepare you for the next big operational shift already hitting stores nationwide. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t | Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx Check Out Our Sponsors! Matador.ai, AI That Fully Automates Sales & Service Conversations For Dealerships. LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.  

AI is no longer optional—it's a must-have tool for every salesperson, service advisor, and dealership professional. In this episode of Dealer Talk with Jen Suzuki, learn how to leverage AI to save time, boost efficiency, and personalize every customer interaction. Jen walks you through: The must-have AI tools for your phone and desktop How to prompt AI effectively for emails, texts, objections, and follow-ups Using AI for customized, value-driven communication with car buyers Real examples of AI-generated emails, subject lines, and texts that get engagement Tips for AI-assisted product knowledge, brand building, and objection handling Stop spending hours on repetitive tasks—learn how AI can become your ultimate sales assistant. Dealer Talk with Jen Suzuki Podcast | 🎧 https://apple.co/38lmHM1 🎧 https://spoti.fi/3uQ2nd1 | [email protected] | 954-873-8029 | edealersolutions.com | Meet me! bit.ly/3J7011t  |  Loyalty-Based Selling Strategies on CBT News | https://bit.ly/3JlcXAx 🔥Check out our sponsor!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.